Care&Style

Rigenera, rinforza e valorizza i tuoi capelli

Una gamma completa di trattamenti professionali pensati per migliorare la struttura del capello, valorizzarne la bellezza e proteggerlo nel tempo.

Frequently asked questions

La linea trattamenti Vitality’s è pensata per tutte le esigenze di cura e nutrizione del capello, da quelli secchi e sensibili a quelli grassi o normali. La linea trattamenti Vitality’s è pensata per tutte le esigenze di cura e nutrizione del capello, da quelli secchi e sensibili a quelli grassi o normali. La linea trattamenti Vitality’s è pensata per tutte le esigenze di cura e nutrizione del capello, da quelli secchi e sensibili a quelli grassi o normali.

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CareScalp - Gommage Enzymatique

La révolution des soins intelligents de la peau

Au fil du temps, les cellules mortes de l’épiderme peuvent s’accumuler, entravant la bonne régénération cellulaire. L’exfoliation enzymatique favorise la stimulation de la microcirculation des couches superficielles du cuir chevelu. Une meilleure circulation peut contribuer à un apport plus efficace de nutriments à la racine, améliorant ainsi la santé globale des cheveux.
Shampooing Purifiant

Soin formulé pour exfolier en douceur le cuir chevelu, en éliminant les cellules mortes et les impuretés qui peuvent obstruer les follicules pileux

La texture légère et veloutée du gommage doublée de l’effet rafraî- chissant du gel d’aloe vera bio offrent une expérience sensorielle unique

La routine de soins du cuir chevelu devient un moment de détente. Produit transversal qui prépare le cuir chevelu à absorber les soins de la ligne Care & Scalp. Formule au pH acide.

Mode d’emploi : lorsque les cheveux sont secs, répartissez directement du tube de pulvérisation en un motif radial sur le cuir chevelu.
Laisser agir 5 minutes, émulsionner et rincer. Effectuer un Shampooing Care & Scalp

care scalp peeling ambiente
Actifs

Papaïne : Les enzymes de papaye jouent un rôle clé dans l’élimination des impuretés tout en maintenant l’équilibre hydrolipidique naturel du cuir chevelu et en favorisant un nettoyage en profondeur sans utiliser de particules abrasives.

Gel d’Aloe Vera Bio : connu pour ses propriétés apaisantes, hydratantes et régénératrices.
L’aloe vera aide à réduire l’irritation, à apaiser toute inflammation et à fournir une hydratation en profondeur, créant ainsi un environnement optimal pour la santé du cuir chevelu.

Le parfum

Le peeling enzymatique se caractérise par un parfum qui capture l’essence vibrante et rafraîchissante de la menthe rurale, enveloppée dans une symphonie d’agrumes et de notes musquées.

Ce parfum est une célébration de la fraîcheur vive et de la sérénité aromatique.

Un rituel qui évoque la sensation d’une promenade régénérante dans une forêt de montagne.

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Les produits de la

Les produits

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Ristrutturante

La ligne qui associe produits de soin et produits de coiffage, conçue pour les cheveux abîmés et stressés.

La ligne Care Style Ristrutturante est destinée à quiconque souhaite :

• Restaurer l’éclat naturel et la robustesse des cheveux, en réparant les cheveux abîmés, secs, cassants, cassés, avec des pointes fourchues ;
• Protéger et renforcer les cheveux, en prévenant les dommages causés par les agents extérieurs ;
• Maintenir des cheveux sains dans le temps.

Pepti-Molecular Technology : Agent restructurant polypeptidique de différents poids moléculaires

Les laboratoires Vitality’s ont mis au point un complexe exclusif appelé Pepti-Molecular Technology. Cette technologie, composée d’acides aminés et de polypeptides de différents poids moléculaires, agit simultanément sur toutes les couches du cheveu : cuticules, cortex et moelle.

Technologie Pepti-Molecular : action et bienfaits

Acides aminés (faible poids moléculaire)

PROLINE – ARGININE – VALINE

DESCRIPTION – Le faible poids moléculaire leur permet d’agir sur les différentes couches du cheveu, de la cuticule à la moelle.

ACTION – Ils participent à la restauration physiologique de la kératine.
Action hydratante en profondeur.

RÉSULTAT – Cheveux plus forts, plus souples et plus faciles à coiffer, réduction des pointes fourchues.

Complexe de peptides et de shiitake (poids moléculaire moyen)

Complexe KERAVIT d’origine végétale dérivé de la pomme de terre SHIITAKE COMPLEXE dérivé du champignon Shiitake.

DESCRIPTION – Leur poids moléculaire moyen leur permet d’agir sur le cortex de la fibre capillaire et sur les cuticules.

ACTION – Ils renforcent considérablement la fibre capillaire.
Ils créent un film protecteur protégeant les cheveux de la pollution et des températures élevées.
Ils favorisent la fermeture des cuticules.

RÉSULTAT – Des cheveux plus robustes et disciplinés.

Polypeptides (poids moléculaire élevé)

Complexe VITAL-PROTECT d’origine végétale dérivé du maïs.

DESCRIPTION – Le poids moléculaire élevé permet à ce complexe de se déposer sur la couche la plus externe du cheveu.

ACTION – Crée un film protecteur protégeant les cheveux des températures élevées, a un effet anti-frisottis et antistatique.
Aide à maintenir l’éclat naturel des cheveux.

RÉSULTAT – Cheveux plus disciplinés et brillants.

LE PARFUM

Care Style Ristrutturante se distingue par une fragrance florale et hespéridée. Une véritable symphonie olfactive qui mêle la vivacité et la fraîcheur des notes de tête de la bergamote et du pamplemousse à l’élégance et au raffinement des notes de cœur des fleurs blanches et du magnolia.

Cette senteur est sublimée par les notes de fond enveloppantes et sensuelles des bois qui se mêlent au raffinement des notes ambrées et musquées.

Description olfactive : florale, hespéridée.

REPAIR PRE-TREATMENT

Soin avant-shampooing pour cheveux dévitalisés ou abîmés. Prépare les cheveux à recevoir les soins restructurants Care Style.

PRINCIPES ACTIFS
Technologie Pepti-Moléculaire : répare la structure du cheveu en agissant sur la fibre capillaire.
Surtout:
• le complexe Shiitake contenu à l’intérieur, protège les cheveux de la pollution ;
V.E.G. Mix à action émolliente et antioxydante
Vital-Detox élimine les particules indésirables des cheveux telles que le calcium, le magnésium, le cuivre et d’autres polluants, revitalisant les cheveux et améliorant l’efficacité du traitement de soin et de restructuration.

Mode d’emploi : Séparer les cheveux en sections, vaporiser généreusement et uniformément sur les cheveux mouillés, des racines aux pointes. Masser les longueurs pour faire pénétrer le produit. Laisser agir 5 minutes. Ne pas rincer. Appliquer ensuite Repair Shampoo en massant depuis les longueurs jusqu’aux racines.

REPAIR SHAMPOO

Shampooing pour cheveux dévitalisés ou abîmés. Sa texture onctueuse nettoie et démêle les cheveux en exerçant un soin intense.

PRINCIPES ACTIFS
Technologie Pepti-Moléculaire : répare la structure du cheveu en agissant sur la fibre capillaire.
Surtout:
le Keravit contenu à l’intérieur, parvient à pénétrer le cortex de la fibre capillaire, donnant de la force aux cheveux ;
V.E.G. Mix à action émolliente et antioxydante. Le Polyquaternium-7 offre une excellente facilité de coiffage, rendant les cheveux doux et soyeux.

Mode d’emploi : Shampooing Réparateur Overlap (sans rinçage Pré-Traitement Réparateur) en massant des longueurs vers la base.
Laissez agir 5 minutes.
Émulsionner sur la base.
Rincez et faites un deuxième shampooing.
Émulsionner et rincer.
Répartir sur le cuir chevelu et les cheveux humides.
Masser, émulsionner et rincer. Si nécessaire, répétez l’application.

REPAIR ELIXIR CONCENTRATE

Elixir concentré pour cheveux dévitalisés ou abîmés. Sa texture légère lui permet d’adhérer parfaitement aux cheveux sans les alourdir. La forte concentration d’acides aminés de la formule, jusqu’à 3 %, permet d’agir sur les différents niveaux de la structure du cheveu, en le réparant et en lui donnant davantage de force et de corps.

PRINCIPES ACTIFS
Technologie Pepti-Moléculaire : répare la structure du cheveu en agissant sur la fibre capillaire.
Surtout:
• les acides aminés de faible poids moléculaire (proline, arginine et valine) agissent sur les différentes couches du cheveu en renforçant la kératine affaiblie ;
• le complexe Shiitake, grâce aux propriétés du champignon shiitake, améliore la force et l’élasticité des cheveux en agissant sur la fibre capillaire et la cuticule ;
Keravit pénètre dans la structure du cheveu et réduit la casse ;
V.E.G. Mix à action émolliente et antioxydante.

Mode d’emploi : divisez les cheveux en sections.
Distribuez sur cheveux humides, en les répartissant uniformément de la base vers les pointes.
Massez les longueurs pour permettre au produit de pénétrer.
Laisser agir 5 minutes avec une serviette chaude ou sous un cuiseur vapeur.
Rincez abondamment, séchez en tapotant et appliquez Milky Repair

MILKY REPAIR

Lait pour cheveux dévitalisés ou abîmés. Apporte brillance et douceur.
De plus, il protège de la chaleur.

PRINCIPES ACTIFS
Technologie Pepti-Moléculaire : répare la structure du cheveu en agissant sur la fibre capillaire.
Surtout:
Vital-protect, un complexe de haut poids moléculaire d’origine végétale dérivé du maïs, se dépose sur la couche la plus externe du cheveu, créant un film protecteur qui le protège des hautes températures.
Il donne de la brillance et a une action anti-frisottis et antistatique , aidant dans la phase de coiffage ;
Le complexe Shiitake donne de l’élasticité aux cheveux et les protège des températures élevées ;
Huile de coco bio : sa composition riche en acides gras lui permet de pénétrer profondément dans la tige du cheveu favorisant une hydratation intense et prévenant les frisottis et les pointes fourchues.
La vitamine E et le fer présents à l’intérieur aident à renforcer la structure des cheveux, réduisant ainsi la casse ;
Le PCA (acide pyroglutamique) est un humectant qui contribue à maintenir un niveau d’hydratation optimal dans les cheveux ;

V.E.G. Mix à action hydratante et antioxydante.

Mode d’emploi : appliquer la quantité nécessaire sur les cheveux lavés et essorés. Procéder au coiffage souhaité.

Are you a hairdresser?

Contact us for more information on how to become one of our accredited hairdressers.

Nos meilleurs choix

Les produits

Découvrez notre section produits

Biondi

La ligne conçue pour sublimer toutes les nuances de blond

La ligne conçue pour sublimer toutes les nuances de blond et répondre aux besoins spécifiques d’une fibre capillaire souvent fragile, fine et vulnérable. Une routine beauté complète, formulée avec des actifs ciblés et performants, conçue pour offrir des résultats visibles dès la première application. Un soin dédié au soin et à l’éclat du blond, pour sublimer et préserver toute sa beauté.

Care&Style Biondi a été créé pour :

  • hydrater intensément les cheveux secs et déshydratés, leur redonner douceur et corps ;
  • neutraliser les reflets jaunes et chauds indésirables ;
  • Ravivant la luminosité naturelle, donnant une nouvelle lumière et un nouvel éclat à la couleur.

Parce que chaque blonde a besoin d’attention, de soins et de soins sur-mesure.

Actifs

Acide hyaluronique

L’acide hyaluronique est une molécule naturellement présente dans notre organisme. Appliqué sur les cheveux, il agit comme un puissant hydratant, aidant à :

  • Hydratez les longueurs, en les rendant plus douces, plus élastiques et plus lumineuses.
  • Repulpez les cheveux secs ou cassants, améliorant ainsi leur texture et leur aspect général.
  • Réduire les frisottis, grâce à sa capacité à retenir l’humidité et à lisser la surface des cheveux.
  • Protégez les cheveux des agents extérieurs, en créant une sorte de film protecteur.
  • Renforcer la fibre capillaire.
  • Apaiser les cuirs chevelus secs ou irrités, améliorant ainsi l’hydratation de la peau.

Huile de citron

Obtenue par pression à froid des graines de citron, elle possède des propriétés éclaircissantes, hydratantes et tonifiantes :

  • Il a un effet détoxifiant et rééquilibrant.
  • Il laisse les cheveux brillants et revitalisés.
  • Il aide à renforcer les cheveux vifs, grâce à sa teneur en vitamines.
Eau citronnée
L’eau citronnée est obtenue grâce à un procédé de distillation qui permet d’extraire l’eau présente dans les citrons sans altérer leurs propriétés. Il a été créé pour réduire les déchets en réutilisant l’eau libérée lors de la production de jus concentrés ou de fruits déshydratés , à partir de citrons d’origine italienne.
Parmi ses principaux avantages :
  • Donne une sensation de fraîcheur et de légèreté
  • Aide à raviver l’éclat des cheveux ternes ou ternes
Mélange V.E.G.

V.XCLUSIVE G.REEN Mix de V.ITALITY :

est le complexe de matières premières végétales,

  • L’échinacée, plante médicinale issue de l’agriculture biologique
  • noisettes I.G.P. des Langhe
  • Coques de riz et coques issues de l’agriculture biologique obtenues avec une méthode d’extraction spécifique qui permet d’obtenir des principes actifs concentrés, sans l’utilisation de solvants chimiques.
Un mélange naturel, exclusif à Vitality’s, avec une fonction hydratante, antioxydante, émolliente et nourrissante.
Le parfum

Care&Style Biondi se caractérise par une fragrance intense et sophistiquée qui mêle notes gourmandes et accents floraux sur un fond chaud et enveloppant. L’ouverture combine l’arôme profond du café avec la vivacité du poivre rose. En cœur, la délicatesse de la rose et du géranium s’entremêle à la douceur du caramel et à la chaleur épicée de la noix de muscade. Le fond associe l’ambre, l’ambregris, le musc, la vanille et le benjoin dans un accord élégant et persistant.

Bright Shampoo

Shampoing éclaircissant. Il nettoie en douceur en ravivant l’éclat du blond. Les cheveux sont immédiatement plus brillants, plus légers et plus doux.

PRINCIPES ACTIFS

Acide hyaluronique : hydrate les longueurs en les rendant douces, élastiques et brillantes, repulpe les cheveux cassants et renforce la fibre capillaire.

Eau citronnée : a un effet détoxifiant et rééquilibrant sur le cuir chevelu, revitalise les cheveux en les laissant brillants et légers.

V.E.G. Mix : a une fonction hydratante et nourrissante sur les cheveux.
Glycérine : sa propriété humectante aide les cheveux à retenir l’humidité, ce qui les rend hydratés, doux et élastiques.

Polyquaternium-10 : est un polymère dérivé de la cellulose à haut pouvoir filmogène, conditionnant et restructurant.

Il améliore la facilité de coiffage des cheveux secs et mouillés en augmentant leur brillance et leur volume et en réduisant la charge électrostatique.

MODE D’EMPLOI

Répartir sur le cuir chevelu et les cheveux mouillés Massage. Frotter puis rincer Si nécessaire, répétez l’application.

Purple Bright Shampoo

Shampoing aux pigments violets. Il nettoie, donnant aux cheveux un blond sophistiqué et éclatant. Les pigments violets contrecarrent les reflets jaunes indésirables.

PRINCIPES ACTIFS

Acide hyaluronique : hydrate les longueurs en les rendant douces, élastiques et brillantes, repulpe les cheveux cassants et renforce la fibre capillaire.

Eau et huile de citron : grâce à leur teneur élevée en vitamines, ils ont une action détoxifiante sur le cuir chevelu, renforcent les cheveux fragiles, les laissant brillants et légers.

V.E.G. Mix : a une fonction hydratante et nourrissante sur les cheveux.

Chlorure d’hydroxypropyltrimonium de guar : avec d’excellentes propriétés revitalisantes et démêlantes, il donne du soyeux et de la douceur aux cheveux.

Glycérine : sa propriété humectante aide les cheveux à retenir l’humidité, ce qui les rend hydratés, doux et élastiques.

MODE D’EMPLOI

Répartir sur cheveux humides. Massage. Frotter puis rincer Si nécessaire, répétez l’application.

Violet Bright Shampoo

Shampooing aux pigments violets qui nettoie en donnant aux cheveux un blond sophistiqué et éclatant. Les pigments violets contrecarrent les reflets jaunes indésirables. Les cheveux sont très brillants et doux dès la première application. Le dosage des pigments a été conçu pour un travail et des résultats professionnels. A utiliser en salon par le professionnel pour avoir un résultat optimal.

PRINCIPES ACTIFS

Acide hyaluronique : hydrate les longueurs en les rendant douces, élastiques et brillantes, repulpe les cheveux cassants et renforce la fibre capillaire.

Eau et huile de citron : grâce à leur teneur élevée en vitamines, ils ont une action détoxifiante sur le cuir chevelu, renforcent les cheveux fragiles, les laissant brillants et légers.

V.E.G. Mix : a une fonction hydratante et nourrissante sur les cheveux.

Chlorure d’hydroxypropyltrimonium de guar : avec d’excellentes propriétés revitalisantes et démêlantes, il donne du soyeux et de la douceur aux cheveux.

Glycérine : sa propriété humectante aide les cheveux à retenir l’humidité, ce qui les rend hydratés, doux et élastiques.

MODE D’EMPLOI

Répartir sur cheveux humides. Massage. Frotter puis rincer Vérifiez à vue. Si nécessaire, répétez l’application.

Bright Velvet Conditioner

Après-shampooing pour cheveux blonds, décolorés ou éclaircis. La texture corsée et enveloppante permet aux actifs d’agir sur la fibre capillaire, rendant les cheveux soyeux et brillants. C’est un après-shampoing avec la légèreté d’un après-shampoing mais la nutrition d’un masque. Laisse les cheveux légers. étiquette.

PRINCIPES ACTIFS

Acide hyaluronique : hydrate les longueurs en les rendant douces, élastiques et brillantes, repulpe les cheveux cassants et renforce la fibre capillaire.

Eau et huile de citron : grâce à la teneur élevée en vitamines, ils ont une action détoxifiante sur le cuir chevelu, renforcent les cheveux fragiles, les laissant brillants et légers.

V.E.G. Mix : a une fonction hydratante et nourrissante sur les cheveux.

Amodiméthicone : un revitalisant qui rend les cheveux doux, lisses et démêlés. Il donne de la brillance aux cheveux et a une action anti-frisottis.

MODE D’EMPLOI

Appliquer sur cheveux essorés et laisser agir 3/5 minutes. Rincer.

Bright Glow Oil

Huile illuminatrice qui scelle la fibre capillaire, donnant brillance et soyeux aux cheveux. Il a une action protectrice thermique sur les cheveux, les protégeant des températures élevées. Il est facilement absorbé, laissant les cheveux brillants, légers et secs.

PRINCIPES ACTIFS

Huile de citron : grâce à sa teneur en vitamines, elle renforce les cheveux cassants, les laissant soyeux, brillants et légers.

Dicaprylyl Ether : est un émollient léger, dérivé d’huiles végétales. Il donne du soyeux aux cheveux et permet une absorption rapide du produit.

Diméthiconol : a un effet revitalisant sur les cheveux et augmente considérablement leur brillance. Il aide à restaurer les cuticules endommagées et a une action protectrice contre la chaleur.

MODE D’EMPLOI

Appliquer sur les longueurs et les pointes, les cheveux humides ou les cheveux secs en finition.

Augmente la luminosité naturelle de la couleur.

  • Hydrate les cheveux secs et déshydratés.
  • Neutralise les reflets jaunes/chauds indésirables.
  • L’acide hyaluronique hydrate les cheveux, les protège contre les influences extérieures et réduit les frisottis.
  • L’huile de citron et l’eau renforcent les cheveux cassants et leur donnent fraîcheur et brillance.
L’upcycling selon Vitality’s

Vitality’s se redresse grâce aux entreprises du Piémont
les parties inutilisées des plantes, des fruits et des céréales.

Le V.E.G. Mix qui en résulte garantit l’utilisation de matières premières 100% végétales du secteur alimentaire.

Recyclage selon les principes de Vitality's

Les faclones et les pots sont fabriqués à 100% en PET recyclé. Pour 2 faclones de PET vierge issus du recyclage post-consommation, 1 faclone est obtenue en PET 100% recyclé. Recyclage : une double vie pour le plastique !

Formulations respectueuses de l’environnement et du consommateur. Les formules sont exemptes de colorants ajoutés et d’allergènes. L’utilisation de matières premières d’origine naturelle et biodégradables a été privilégiée.

Are you a hairdresser?

Contact us for more information on how to become one of our accredited hairdressers.

Les produits de la ligne

Les produits

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Ristrutturante

La línea que combina productos de cuidado y fijación, dedicada al cabello dañado y estresado.

La línea Care Style Ristrutturante está pensada para todas aquellas personas que desean:

• Restaurar el brillo natural y la robustez del cabello, reparando el cabello dañado, seco, quebradizo, agrietado, con puntas abiertas;
• Proteger y fortalecer el cabello, previniendo los daños causados por agentes externos;
• Mantener el cabello sano a lo largo del tiempo.

Tecnología Pepti-Molecular: Agente reestructurante de polipéptidos con diferentes pesos moleculares

Los laboratorios Vitality’s han desarrollado un complejo exclusivo denominado Pepti-Molecular Technology: esta tecnología, formada por aminoácidos y polipéptidos de pesos moleculares diferentes, actúa simultáneamente en todas las capas del cabello: cutícula, corteza y médula.

PEPTI-MOLECULAR TECHNOLOGY: acción y beneficios

Aminoácidos (Bajo peso molecular)

PROLINA – ARGININA – VALINA

DESCRIPCIÓN – El bajo peso molecular les permite actuar sobre las diferentes capas del cabello, desde la cutícula hasta la médula.

ACCIÓN – Participan en la restauración fisiológica de la queratina.
Acción hidratante profunda.

RESULTADO – Cabello más fuerte, flexible y manejable, reducción de puntas abiertas.

Péptidos y complejo shiitake (peso molecular medio)

KERAVIT complejo de origen vegetal derivado de la patata SHIITAKE COMPLEX complejo derivado del hongo Shiitake.

DESCRIPCIÓN – Su peso molecular medio les permite actuar sobre la corteza de la fibra capilar y sobre las cutículas.

ACCIÓN – Fortalecen significativamente la fibra capilar.
Crean una película protectora que protege el cabello de la contaminación y las altas temperaturas.
Favorecen el cierre de las cutículas.

RESULTADO – Cabello más robusto y disciplinado.

Polipéptidos (alto peso molecular)

Complejo VITAL-PROTECT de origen vegetal derivado del maíz.

DESCRIPCIÓN – El alto peso molecular permite que este complejo se deposite en la capa más externa del cabello.

ACCIÓN – Crea una película protectora que protege el cabello de las altas temperaturas, tiene un efecto antiencrespamiento y antiestático.
Ayuda a mantener el brillo natural del cabello.

RESULTADO – Cabello más disciplinado y brillante.

EL PERFUME

Care Style Ristrutturante se caracteriza por una fragancia floral y cítrica. Toda una sinfonía olfativa que funde la intensidad y el frescor de las notas de cabeza que aportan la bergamota y el pomelo con la elegancia y la sofisticación de las notas de corazón, donde destacan las flores blancas y la magnolia.

La fragancia se completa con las notas de fondo envolventes y sensuales de la madera, que se funden con las sofisticadas del ámbar y el almizcle, muy elegantes.

Descripción olfativa: floral, cítrico

REPAIR PRE-TREATMENT

Tratamiento previo para cabellos maltratados o dañados. Prepara el cabello para recibir los tratamientos reestructurantes de Care Style que se apliquen a continuación.

INGREDIENTES ACTIVOS
Tecnología Pepti-Molecular: repara la estructura capilar actuando sobre la fibra capilar.
Especialmente:
• el Complejo Shiitake contenido en su interior, protege el cabello de la contaminación;
V.E.G. Mix con acción emoliente y antioxidante
Vital-Detox elimina las partículas no deseadas del cabello como el calcio, el magnesio, el cobre y otros contaminantes, revitalizando el cabello y mejorando la eficacia del tratamiento Care & Style Restructuring.

Modo de empleo: dividir el cabello en secciones, nebulizar abundantemente sobre el cabello húmedo desde las raíces hasta las puntas de manera uniforme. Masajear el cabello para que penetre el producto. Dejar actuar 5 minutos. No aclarar Superponer el Repair Shampoo masajeando desde las puntas hacia la raíz.

REPAIR SHAMPOO

Champú para cabellos maltratados o dañados. Su textura, con mucho cuerpo, limpia y desenreda el cabello con un tratamiento intenso.

INGREDIENTES ACTIVOS
Tecnología Pepti-Molecular: repara la estructura capilar actuando sobre la fibra capilar.
Especialmente:
el Keravit contenido en su interior, logra penetrar en la corteza de la fibra capilar, dando fuerza al cabello;
V.E.G. Mix con acción emoliente y antioxidante. Polyquaternium-7 proporciona una excelente peinabilidad haciendo que el cabello sea suave y sedoso.

Modo de empleo

En el salón – Superponer el Repair Shampoo (sin haber aclarado el Repair Pre-Treatment) masajeando desde las puntas hacia la raíz. Dejar actuar 5 minutos. Emulsionar en la raíz. Aclarar y lavar de nuevo con el champú. Emulsionar y aclarar.

En casa – Distribuir sobre la piel y el cabello húmedo. Masajear, emulsionar y aclarar. Si es necesario, repetir la operación.

REPAIR ELIXIR CONCENTRATE

Elixir concentrado para cabellos maltratados o dañados. La textura ligera permite que el producto se adhiera perfectamente al cabello sin dar sensación de pesadez. La alta concentración de aminoácidos presentes en la fórmula (el 3%) permite actuar en varios niveles de la estructura del cabello, reparándolo y aportando más fuerza y cuerpo.

Principios activos

Pepti-Molecular Technology: repara la estructura del cabello actuando en la médula, la fibra capilar y la cutícula. En particular, los aminoácidos de peso molecular bajo (prolina, arginina y valina) actúan en las distintas capas del cabello reforzando la queratina debilitada; el Shiitake Complex, gracias a las propiedades del hongo shiitake, mejora la fuerza y la elasticidad del cabello actuando en la fibra capilar y en la cutícula; el Keravit penetra en la estructura del cabello y lo protege de la rotura.

V.E.G. Mix, con acción hidratante y reestructurante

Modo de empleo:

Dividir la cabellera en secciones. Aplicar el producto sobre el cabello húmedo repartiéndolo abundantemente desde la raíz hacia las puntas de manera uniforme. Masajear el cabello para que penetre el producto. Dejar actuar 5 minutos con una toalla templada o bajo el vaporizador. Aclarar abundantemente, secar ligeramente con una toalla y pasar a aplicar el Milky Repair.

MILKY REPAIR

Leche para cabellos maltratados o dañados. Aporta brillo y suavidad. Protege del calor. 

Principios activos 

Pepti-Molecular Technology: repara la estructura del cabello actuando en la médula, la fibra capilar y la cutícula. En particular, el Vital-Protect, complejo de peso molecular alto de origen vegetal derivado del maíz, se deposita en la capa exterior del cabello creando una película que lo protege de las altas temperaturas. Aporta brillo y tiene una acción anticrespo y antiestática, lo que facilita la fase de fijación. el Shiitake Complex aporta elasticidad al cabello y lo protege de las altas temperaturas. 

Aceite de coco biológico: Su composición rica en ácidos grasos permite penetrar en profundidad en el tallo piloso, para favorecer una hidratación intensa y prevenir el efecto crespo y las puntas abiertas. La vitamina E y el hierro presentes en el interior ayudan a reforzar la estructura del cabello y a evitar su rotura; 

PCA (ácido piroglutámico): es un humectante que ayuda a mantener el nivel de hidratación óptimo del cabello; 

V.E.G. Mix con acción hidratante y antioxidante.

Modo de empleo:  Aplicar la cantidad necesaria en el cabello lavado y ligeramente secado con una toalla. Proceder a peinar el cabello como se desee.

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Biondi

La línea diseñada para realzar todos los tonos de rubio

La línea diseñada para realzar cada tono de rubio y satisfacer las necesidades específicas de una fibra capilar que a menudo es frágil, delgada y vulnerable. Una rutina de belleza completa, formulada con ingredientes activos específicos y de alto rendimiento, diseñada para ofrecer resultados visibles desde la primera aplicación. Un tratamiento dedicado al cuidado y brillo del rubio, para realzar y preservar toda su belleza.

Care&Style Biondi fue creado para:

  • hidrata intensamente el cabello seco y deshidratado, devolviéndole la suavidad y el cuerpo;
  • neutralizar los reflejos amarillos y cálidos no deseados;
  • reviviendo el brillo natural, dando nueva luz y brillo al color.

Porque cada rubio necesita atención, cuidado y tratamientos a medida.

Ingredientes activos

Ácido hialurónico

El ácido hialurónico es una molécula presente de forma natural en nuestro organismo. Aplicado sobre el cabello, actúa como un poderoso humectante, ayudando a:

  • Hidrata los largos, haciéndolos más suaves, elásticos y brillantes.
  • Rellena el cabello seco o quebradizo, mejorando su textura y apariencia general.
  • Reduce el encrespamiento, gracias a su capacidad para retener la humedad y suavizar la superficie del cabello.
  • Protege el cabello de los agentes externos, creando una especie de película protectora.
  • Fortalece la fibra capilar.
  • Calma el cuero cabelludo seco o irritado, mejorando la hidratación de la piel.

Aceite de limón

Obtenido del prensado en frío de las semillas de limón, tiene propiedades iluminadoras, hidratantes y tonificantes:

  • Tiene un efecto desintoxicante y reequilibrante.
  • Deja el cabello brillante y revitalizado.
  • Ayuda a fortalecer el cabello enérgico, gracias a su contenido en vitaminas.
Agua de limón
El agua de limón se obtiene gracias a un proceso de destilación que permite extraer el agua presente en los limones sin alterar sus propiedades. Fue creado para reducir los residuos reutilizando el agua liberada durante la producción de zumos concentrados o fruta deshidratada, procedente de limones de origen italiano.
Entre sus principales beneficios:
  • Da sensación de frescura y ligereza
  • Ayuda a reavivar la luminosidad del cabello apagado o apagado
V.E.G. Mix

V.ITALITY’S E.XCLUSIVE G.REEN Mix:

es el complejo de materias primas vegetales,

  • Equinácea, hierba medicinal procedente de la agricultura ecológica
  • avellanas i.g.p. de las Langhe
  • Cáscaras de arroz y cáscaras procedentes de la agricultura ecológica obtenidas con un método de extracción específico que permite obtener principios activos concentrados, sin el uso de disolventes químicos.
Una mezcla natural, exclusiva de Vitality's, con función hidratante, antioxidante, emoliente y nutritiva.
El aroma

Care & Style Biondi se caracteriza por una fragancia intensa y sofisticada que mezcla notas gourmand y acentos florales sobre una base cálida y envolvente. La apertura combina el profundo aroma del café con la vivacidad de la pimienta rosa. En el corazón, la delicadeza de la rosa y el geranio se entrelaza con la dulzura del caramelo y la calidez picante de la nuez moscada. La base combina ámbar, ambregris, almizcle, vainilla y benjuí en un acorde elegante y persistente.

Bright Shampoo

Champú iluminador. Limpia suavemente reavivando el brillo del rubio. El cabello es inmediatamente más brillante, ligero y suave.

INGREDIENTES ACTIVOS

Ácido hialurónico: hidrata los largos haciéndolos suaves, elásticos y brillantes, rellena el cabello quebradizo y fortalece la fibra capilar.

Agua de limón: tiene un efecto desintoxicante y reequilibrante en el cuero cabelludo, revitaliza el cabello dejándolo brillante y ligero.

V.E.G. Mix: tiene una función hidratante y nutritiva sobre el cabello.
Glicerina: su propiedad humectante ayuda al cabello a retener la humedad, haciéndolo hidratado, suave y elástico.

Policuaternio-10: es un polímero derivado de la celulosa con alto poder filmógeno, acondicionador y reestructurante.

Mejora la peinabilidad del cabello seco y húmedo aumentando su brillo y volumen y reduciendo la carga electrostática.

MODO DE EMPLEO

Distribuir sobre la piel y el cabello húmedo Masajear. Emulsionar y aclarar Si es necesario, repita la aplicación.

Purple Bright Shampoo

Champú con pigmentos morados. Limpia, dando al cabello un rubio sofisticado y radiante. Los pigmentos morados contrarrestan los reflejos amarillos no deseados.

INGREDIENTES ACTIVOS

Ácido hialurónico: hidrata los largos haciéndolos suaves, elásticos y brillantes, rellena el cabello quebradizo y fortalece la fibra capilar.

Agua y aceite de limón: gracias al alto contenido en vitaminas, tienen una acción desintoxicante en el cuero cabelludo, fortalecen el cabello frágil, dejándolo brillante y ligero.

V.E.G. Mix: tiene una función hidratante y nutritiva sobre el cabello.

Cloruro de Hidroxipropiltrimonio Guar: con excelentes propiedades acondicionadoras y desenredantes, aporta sedosidad y suavidad al cabello.

Glicerina: su propiedad humectante ayuda al cabello a retener la humedad, haciéndolo hidratado, suave y elástico.

MODO DE EMPLEO

Distribuir sobre el cabello húmedo. Masajear. Emulsionar y aclarar Si es necesario, repita la aplicación.

Violet Bright Shampoo

Champú con pigmentos morados que limpia dando al cabello un rubio sofisticado y radiante. Los pigmentos morados contrarrestan los reflejos amarillos no deseados. El cabello queda muy brillante y suave desde la primera aplicación. La dosificación de pigmentos ha sido diseñada para trabajos y resultados profesionales. Para ser utilizado en el salón por el profesional para tener un resultado óptimo.

INGREDIENTES ACTIVOS

Ácido hialurónico: hidrata los largos haciéndolos suaves, elásticos y brillantes, rellena el cabello quebradizo y fortalece la fibra capilar.

Agua y aceite de limón: gracias al alto contenido en vitaminas, tienen una acción desintoxicante en el cuero cabelludo, fortalecen el cabello frágil, dejándolo brillante y ligero.

V.E.G. Mix: tiene una función hidratante y nutritiva sobre el cabello.

Cloruro de Hidroxipropiltrimonio Guar: con excelentes propiedades acondicionadoras y desenredantes, aporta sedosidad y suavidad al cabello.

Glicerina: su propiedad humectante ayuda al cabello a retener la humedad, haciéndolo hidratado, suave y elástico.

MODO DE EMPLEO

Distribuir sobre el cabello húmedo. Masajear. Emulsionar y aclarar Comprobar a simple vista. Si es necesario, repita la aplicación.

Bright Velvet Conditioner

Acondicionador para cabellos rubios, decolorados o aclarados. La textura con cuerpo y envolvente permite que los ingredientes activos actúen sobre la fibra capilar, haciendo que el cabello sea sedoso y brillante. Es un acondicionador con la ligereza de un acondicionador pero el alimento de una mascarilla. Deja el cabello claro. etiqueta.

INGREDIENTES ACTIVOS

Ácido hialurónico: hidrata los largos haciéndolos suaves, elásticos y brillantes, rellena el cabello quebradizo y fortalece la fibra capilar.

Agua y Aceite de Limón: gracias al alto contenido en vitaminas, tienen una acción desintoxicante en el cuero cabelludo, fortalecen el cabello frágil, dejándolo brillante y ligero.

V.E.G. Mix: tiene una función hidratante y nutritiva sobre el cabello.

Amodimeticona: un acondicionador que hace que el cabello sea suave, liso y desenredado. Da brillo al cabello y tiene una acción antiencrespamiento.

MODO DE EMPLEO

Aplicar sobre el cabello secado con toalla y dejar actuar durante 3/5 minutos. Enjuagar.

Bright Glow Oil

Aceite iluminador que sella la fibra capilar, dando brillo y sedosidad al cabello. Tiene una acción protectora del calor sobre el cabello, protegiéndolo de las altas temperaturas. Se absorbe fácilmente, dejando el cabello brillante, ligero y seco.

INGREDIENTES ACTIVOS

Aceite de limón: gracias a su contenido vitamínico, fortalece el cabello quebradizo, dejándolo sedoso, brillante y ligero.

Éter de dicaprililo: es un emoliente ligero, derivado de aceites vegetales. Da sedosidad al cabello y permite una rápida absorción del producto.

Dimeticonol: tiene un efecto acondicionador sobre el cabello y aumenta significativamente su brillo. Ayuda a restaurar las cutículas dañadas y tiene una acción protectora contra el calor.

MODO DE EMPLEO

Aplicar en largos y puntas, cabello húmedo o cabello seco como acabado.

Aumenta el brillo natural del color.

  • Aporta hidratación al cabello seco y deshidratado.
  • Neutraliza los reflejos amarillos/cálidos no deseados.
  • El ácido hialurónico hidrata el cabello, protege contra las influencias externas y reduce el encrespamiento.
  • El aceite de limón y el agua fortalecen el cabello quebradizo y le dan frescura y brillo.
Upcycling según Vitality's

Vitality’s se recupera de las empresas en Piamonte
las partes no utilizadas de plantas, frutas y granos.

El resultado de V.E.G. Mix garantiza el uso de materias primas 100% vegetales del sector alimentario.

Reciclaje según Vitality's

Los faclones y tarros están hechos de PET 100% reciclado. Por cada 2 faclones de PET virgen resultantes del reciclaje post-consumo, se obtiene 1 faclon en PET 100% reciclado. Reciclaje: ¡doble vida para el plástico!

Formulaciones respetuosas con el medio ambiente y el consumidor. Las fórmulas están libres de colorantes y alérgenos añadidos. Se ha privilegiado el uso de materias primas de origen natural y biodegradables.

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Contact us for more information on how to become one of our accredited hairdressers.

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Sole

Il Sole fa bene alla pelle,aiuta a riposare meglio,migliora l’umoree allontana lo stress

Conosci gli e etti delle radiazioni solari per esporti al sole nel modo giusto e in piena sicurezza?

Le radiazioni ultravioletti provengono sia dalla luce diretta sia da quella indiretta.

A seconda della lunghezza d’onda si dividono in 3 tipologie:

UVA: hanno una lunghezza d’onda lunga e penetrano nel derma, provocando un invecchiamento precoce della pelle. Questi raggi possono causare danni a lungo termine.

UVB: hanno una lunghezza d’onda media e vengono assorbiti dall’epidermide, ma non raggiungono il derma. Sono responsabili dell’abbronzatura ma anche di scottature, eritemi, ustioni e alterazioni nella struttura delle cellule. Contribuiscono alla sintesi della vitamina D.

UVC: hanno una lunghezza d’onda corta. Sono le radiazioni più dannose, ma non arrivano alla super cie terrestre, perché assorbite dallo strato di ozono presente nell’atmosfera.

L’intensità dei raggi UV dipende dalla stagione, dal momento della giornata, dall’altitudine e latitudine.

Immagine linea sole

Una prolungata esposizione al sole può essere dannosa anche per i capelli. I capelli si indeboliscono, sottoposti a un forte stress ossidativo, disidratandosi e perdendo di elasticità. Il colore cosmetico sbiadisce e il cuoio capelluto può irritarsi.

È importante proteggere i capelli dai raggi UVB, così come si protegge la pelle, con prodotti specifici.

Sole è la linea di prodotti essenziali di Vitality’s per il trattamento e la protezione dei capelli esposti a sole e vento

PASSION FRUIT

L’olio di maracuja (o frutto della passione), deriva dalla pianta della passi ora edulis, una piccola pianta rampicante coltivata in Sudamerica.

Dalla spremitura a freddo dei semi deriva l’olio che idrata i capelli e lenisce la cute dalle irritazioni e dagli arrossamenti grazie alla sua azione antinfiammatoria e calmante, senza appesantire.

Contribuisce a proteggere i capelli da sole e vento lasciandoli leggeri, morbidi e lucidi. L’olio di semi di maracuja è un concentrato multifunzione di:

Flavonoidi: forte azione antiossidante, proteggono i capelli dai radicali liberi, ritardandone l’invecchiamento

Vitamine: A – aiuta nel processo di crescita dei capelli, C ed E – antiossidanti, combattono i radicali liberi e aumentano l’elasticità dei capelli. K – rende i bulbi radicati più saldamente,

Minerali: fosforo e potassio per capelli vitali e resistenti

Immagine prodotti linea sole
IL PROFUMO
Un intenso bouquet  orito di gelsomino, magnolia e gardenia risveglia la sensazione e la voglia della bella stagione. Le note dolci dello zucchero integrale e del  ore della vaniglia, attenuate dalle note agrumate tipiche del mediterraneo (bergamotto, pompelmo rosa, neroli) trasportano nel caldo dell’estate. Infine, le note avvolgenti delle bacche di vaniglia si intrecciano alle note legnose del cedro e del muschio bianco.
SHAMPOO SOLE

Lo shampoo dopo sole deterge delicatamente cute e capelli, rimuovendo cloro, salsedine, sabbia e prodotti «leave in» di protezione. Elimina le impurità e lascia il capello deterso. La schiuma so ce e compatta regala una piacevole sensazione di leggerezza e morbidezza al tatto. Nutre i capelli rendendoli morbidi.

PRINCIPI ATTIVI

V.E.G. Mix: ha proprietà idratanti e antiossidanti.
Olio di Maracuja: lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antin ammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Polyquaternium 10: di origine naturale, ha funzione districante.
Pantenolo: ha funzione idratante e lucidante e migliora la pettinabilità.

MODO D’USO: distribuire su cute e capelli umidi. Massaggiare. Emulsionare e risciacquare. Se necessario ripetere l’applicazione.

Care&Style Sole Shampoo
MASCHERA SOLE

La maschera dopo sole nutre i capelli inariditi dal sole e dalla salsedine, lasciandoli morbidi, levigati e lucenti.

PRINCIPI ATTIVI

V.E.G. Mix: ha proprietà idratanti e antiossidanti.
Olio di Maracuja: lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antinfiammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Complesso vegetale biodegradabile: derivante dalla canna da zucchero, ha funzione emolliente, lascia i capelli facili da pettinare.
Burro di karitè: ricavato dal frutto dell’albero di Karitè, ha funzione emolliente.

MODO D’USO: applicare dopo lo shampoo su capelli umidi, lasciare agire 2-3 minuti, pettinare, risciacquare.

SUN KISS

Crema senza risciacquo. Arricchita con filtro UVB che aiuta a proteggere dalle radiazioni solari, leviga i capelli. Idrata, districa e ammorbidisce i capelli. Con e etto anti-crespo, da usare sia come pre-piega sia come  finish. Può essere applicata su capelli bagnati o asciutti. La texture morbida e leggera conferisce grande versatilità e sensazione di morbidezza.

PRINCIPI ATTIVI

V.E.G. Mix: ha proprietà idratanti e antiossidanti.
Olio di Maracuja: lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antinfiammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Filtro UVB: protegge la  bra capillare dai danni indotti dai raggi UVB, quali stress ossidativo, disidratazione e perdita di elasticità.

MODO D’USO: applicare prima o dopo l’esposizione al sole. Riapplicare al bisogno. Dopo l’esposizione al sole e dopo aver lavato i capelli, applicare su capelli tamponati prima di procedere all’asciugatura naturale o con phon. Per definire i capelli ed eliminare il crespo, applicare anche su capelli asciutti.

Care&Style Sole Kiss
SUN PROTECTIVE OIL

Olio solare protettivo per capelli. Protegge i capelli dai raggi del sole, dalla salsedine e dal cloro preservando il colore cosmetico grazie al filtro UVA/UVB. La sua formula, arricchita con Olio di Maracuja e da un emolliente vegetale biodegradabile, previene la disidratazione dei capelli senza appesantirli. Senza siliconi.

PRINCIPI ATTIVI

lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antinfiammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Filtro UVA e UVB: Il filtro fornisce una protezione contro i raggi UVA, preservando la vivacità e il colore cosmetico e naturale dei capelli. Inoltre, previene lo sbiadimento causato dall’esposizione solare e protegge la fibra capillare dagli effetti dannosi dei raggi UVB, contribuendo così a difendere la fibra capillare dallo stress ossidativo, dalla disidratazione e dalla perdita di elasticità. Protegge dal calore dei raggi del Sole e riduce l’effetto crespo, rendendo i capelli lisci e setosi.

MODO D’USO: Vaporizzare su tutta la lunghezza dei capelli. Applicare prima dell’esposizione al sole e dopo ogni bagno.

L’upcycling secondo Vitality’s

Vitality’s recupera da aziende del Piemonte
le parti inutilizzate di piante, frutti e chicchi.

Il V.E.G. Mix che ne deriva assicura l’utilizzo al 100% delle materie prime vegetali derivanti dal settore alimentare.

Il recycling secondo Vitality’s

I  facloni e i vasi sono in PET riciclato al 100%. Ogni 2  facloni di PET vergine derivante dal riciclo post-consumer, si ottiene 1  faclone in PET riciclato al 100%. Recycling: doppia vita alla plastica!

Formulazioni attente all’ambiente e al consumatore. Le formule sono prive di coloranti aggiunti e di allergeni. È stato privilegiato l’uso di materie prime di derivazione naturale e biodegradabili.

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Zero

With the new collection we embrace the vegan philosophy as a responsibility towards the world in which we live.

In an era in which environmental awareness, the search for authenticity and psychophysical well-being take on a central role in daily life, consumers demand a new dimension in the shopping experience and interaction with brands.

Vegan

No substances of animal origin or GMO substances are used for its production.

Naturalness index

Vitality’s laboratories have calculated the Zero Colour Naturalness Index which, through objective criteria and indicators (ISO16128), establishes the percentage present in the formula of ingredients of natural origin or derivation.

Organic extracts

Organic extracts of green tea, aloe, marshmallow, horsetail and thyme have antioxidant and emollient properties and help protect the color and make the hair soft and silky. Obtained from organically grown plants or from controlled spontaneous harvesting. The extraction process takes place while keeping the organoleptic and functional qualities of the plants intact, a technology that allows you to respect the environment, saving energy because it exploits low temperatures.

3 pillars of Zero Colour

Diamond skin protection

REDUCED RISK OF ALLERGIES

Diamond Skin Protection, composed of Alpha Bisabolol, has softening, calming, soothing and anti-inflammatory properties. It reduces skin redness and produces a softening effect, especially on particularly delicate and sensitive skin. It helps protect the skin from the undesirable effects of staining, without altering its effectiveness.

Shine complex

MULTIFACETED, FULL AND BRIGHT COLOUR

Mix of active ingredients that gives the hair extraordinary shine and color hold. This particular blend has a moisturizing, emollient and softening activity that allows you to obtain a bright and long-lasting color.

Sweet protection

DELICATE RENOVATION

Thanks to the restructuring properties of the wheat vegetable protein complex, present in the formula, the hair is soft and easy to comb.

Ammonia-free

Up to 4 lightening tones in total safety for the hair.

Formulae

A soft and creamy texture delicately scented with floral notes of violet and ylang ylang.

With PTD

PPD, i.e. para phenylenediamine, is one of the fundamental components of hair coloring. In some people with sensitive skin and predisposed to irritation, the presence of PPD can cause redness or contact dermatitis. PPD can be replaced with paratoluenediamine (PTD) which is a component tolerated by more people. 57%* of patients allergic to PPD tolerate PTD stains

(*study performed by Northwestern University Medical Center Source National Institutes of Health).

How to use Zero Colour

Dilution ratio

1:1

It allows you to have a cream with a denser, full-bodied and enveloping texture, which does not run, easy to distribute on the hair.

With a processing time of 30 to 45 minutes.

Technical tips

To get the best result:

  • Apply with very thin strand separations
  • Apply in storage, placing the creamy mixture on the hair, without spreading it with the brush

Are you a hairdresser?

Contact us for more information on how to become one of our accredited hairdressers.

The products of the line

The products

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HEART

Color and strength in a beat

Society, cultural movements and customs influence trends and vice versa

Heart pomegranate

Thanks to fashion, today we can communicate who we are and our values.

All style choices lead to the search for brands close to our way of living and being in the world: they aim to keep together

being unique and trendy at the same time. A professional hair color is the first step on this path of rediscovery of oneself and one’s desires to feel more beautiful and self-confident.

Because the beauty of women is close to our hearts.

The heart at the center

Stopped.
Close your eyes and breathe: you will feel it beating inside you.

At the center of your emotions.

Vitality’s has put color at the center, as a driver of business, innovation and fashion trends.

From the heart of the color they propagate the vibrations that give life to the whole Vitality’s world.

Colour with a technological heart. In one beat, it colors and strengthens the hair.  

Resistant, healthy, shiny and hydrated hair. Colour that is faithful over time. With a high index of naturalness.

Each Heart formula has been subjected to molar balancing,  to achieve full, bright colors and intense reflections.

Effective formula for amazing results.

Heart is Vitality’s coloring that strengthens while coloring, improving the firmness of the hair, increasing its resistance to the skin.

35%

Phytokeratin: the strength of vegetable proteins

Following Vitality’s environmental awareness path, the Heart coloring cream is enriched with phytokeratin, the plant-based keratin derived from hemp and rice. Keratin is a protein that makes up the structure of the hair (scales and cortex). It gives compactness and elasticity to the hair.

Resistant and strong hair.

Omega glow complex

Omega Glow Complex is the plant-based complex of safflower and avocado oils contained in the Heart color. Rich in omega 3 – 6 – 9 fatty acids, vitamins D, E, K, it acts on two levels:

Inside the hair:

  • • brings hydration and nourishment;
  • • counteracts the action of free radicals thanks to its antioxidant action.
On the outside of the hair:
  • • creates a lipid film, giving elasticity.
Pomegranate extract: a powerful natural antioxidant

Rich in polyphenols, the pomegranate extract contained in Heart coloring cream helps protect the color, prolonging its duration.

Thanks to its antioxidant properties, in fact, pomegranate extract helps preserve color over time, counteracting aging due to the external action of free radicals.

HIGH NATURALNESS INDEX IN RESPECT OF THE ENVIRONMENTHeart coloring cream has a naturalness index of

86-89%

Texture characterized by a delicate floral and fruity fragrance, in which notes of peony and pomegranate prevail.

Heart Close-up
Heart attivatori
Activators, for an uncompromising color result

To get the most out of your Heart coloring cream, Vitality’s has formulated Heart Activators.

Specific formulas developed to work in synergy with the coloring cream.

They optimize color hold and stability.

They facilitate mixing, for a soft cream that adheres precisely to the hair.

Naturalness index 82-86%*.

58 NUANCES all the colors of the heart

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Mix&Match​

Mix & Match is a gloss-effect treatment colour with an acidic pH. The hair appears fuller, fuller and shinier.

The world of hair colour is constantly evolving, adapting to the desires and needs of those looking for an ever-more natural and personalised result.

Today, women want bright, soft, multifaceted shades that enhance the authentic beauty of their hair without compromising its health.

Colouring hair is no longer just a change of look, but a tailor-made experience, able to enhance all shades with harmony and a delicate touch.

Mix & Match is Vitality’s innovative tone-on-tone colouring system with an acid pH.

Designed for optimum performance and protection, it provides vibrant colour while respecting hair.

Mix & Match marks a new era in Vitality’s colouring, combining technology and delicate, nourishing ingredients.

It is the ideal choice for those attentive to both beauty and hair care.

The union of two worlds

Just like Care & Style, which unites the hair care and styling worlds, with Mix & Match the & is not just a symbol, but a bridge projected into the future, with fi rm foundations in the past.

Past because it takes up the legacy of past colouring techniques and experiences. Future because of its advanced and versatile formulation, for trendy, modern results.

Liquid glossing colour

Mix & Match is a non-lightening tone-on-tone colouring system characterised by spicy and fl oral
top notes, with a woody and fruity base.

Treatment colouring: Leaves hair soft and easy to comb. Hair appears fuller, with greater body

Gloss-fi nish colouring: After colouring, hair is brighter, sleeker and shinier. Mix & Match gives an immediate
gloss eff ect.

Personalised colouring: The colour obtained depends on the hair type, existing lightening eff ects and the
result desired by the client. The fi nal eff ect is a custom colour.

Acid-pH

Acid-pH products help preserve the integrity of hair, reducing the possibility of damage.

The result is radiant, healthy-looking hair.

The acid pH minimizes any stress on the cuticle, while preserving the optimal lipid structure of the hair.

Mix & Match is an acid-pH colouring system that helps close the scales of the hair fi bre, guaranteeing an extremely bright, glossy eff ect.

Liquid hair colour that turns into a gel

Mix & Match is a liquid hair colour that, when mixed with the liquid Activator, turns into a gel.

Mix & Match is applied with its specific Vitality’s bottle, designed for optimal distribution.

The gel colour ensures optimal penetration into hair and is easier to apply evenly.

What makes Mix & Match unique

SEA BUCKTHORN BERRY OIL

Thanks to its regenerating, nourishing and protective properties, sea buckthorn oil is an excellent choice for healthier, stronger and shinier hair.

Nourishing and moisturising properties

Sea buckthorn oil is rich in vitamins, antioxidants and essential fatty acids

Vitamina E, Vitamina C e provitamina A: Potenti antiossidanti che aiutano a proteggere i capelli dai danni ambientali e dai radicali liberi.
Omega 3, 6, 7 e 9: Nutrono in profondità i capelli, lasciandoli più forti e lucenti.

CONDITIONING COMPLEX
  • Conditioning for hair: hair receives treatment without being weighed down.
  • Anti-static effect
  • Leaves hair easy to comb: its emollient action on the hair makes it softer and easier to comb.
  • Adds shine to hair: thanks to its ability to form a thin protective layer around shafts, it lends a shiny and healthy appearance to hair, reducing any dull or spent effect.
  • Silkiness and softness: it works together with the sea buckthorn oil to give softness, hydration and shine.
CREATINE SHIELD
  • Amino acid derivative, similar to the natural creatine found in hair.
  • Film-forming effect: forms a protective film around hair to help retain moisture and protect against environmental damage.
  • Reduces hair breakage.
  • Reconstructs the internal structure of hair, improving the strength of all hair types.
  • Protection of the internal structure of hair: protects hair against external damage and helps in the repair of damaged hair.

Why Mix & Match?

Mix because nuances can be mixed together. With Clear, in particular, an infinity of nuances can be created.

Matchbecause it can be used in combination with other Vitality’s hair colours.

Where more coverage is needed, Heart, Zero or Tone can be used on the roots and Mix & Match on
the lengths. The colouring system can be customised to create an unlimited palette of colours and salon services.

Activator
  • Activate 6 volumes

Liquid formula for quick and easy application.

The Activator bottle has a practical dispensing cap that allows the right amount of product to be dosed.

Mixed with the chosen shades, it gives a gel texture, perfect for application with the Vitality’s applicator bottle.

Mix 1:1

Clear​

A fantastic ally!

Used alone, it gives extraordinary gloss, shine and a cosmetic eff ect to hair. In combination with other hades, it creates custom colour to satisfy the needs of clients.

31 shades to create the perfect mix

How to use it

Mix 1:1

Application times:

  • by sight for very porous and sensitized hair
  • 10 min. for slightly sensitized hair
  • 20/25 min. for coloured or natural hair
  • Toning lengths/tips

Toning lengths/tips
If hair is highly sensitized and has a depth of 10, wash the hair and towel-dry. Apply the chosen shade to the towel-dried hair and visually check the progress of the colour to be achieved. Rinse thoroughly and wash hair with Care & Style Chroma Shampoo. If hair is not very sensitized or has a depth of 6 to 9, wash the hair and half dry (50%), then proceed with the application of the chosen shade, visually checking progress (10–20 minutes). Rinse thoroughly and wash hair with Care & Style Chroma Shampoo.

Coverage of grey hair (up to 30%)

Use natural or golden shades. Wash hair and dry fully (100%) before application.

Apply the chosen shade, cover hair with a cap and use a heat source. Leave for 20 min. + 5 min. at room temperature.

Rinse thoroughly and wash hair with Care & Style Chroma Shampoo.
    • A formula that combines technology with delicate, nourishing ingredients
    • Acid-pH colouring
    • Treatment of hair
    • Contemporary colour results
    • Multifaceted colour effects
    • Gloss finish
    • Wide range of shades
    • Sustainable packaging and manufacturing:
    • Recycled R-PET bottle
    • FSC cardboard box
    • Cold manufactured, saving more than 90% of energy

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Why Mix & Match?

Aggiungi qui il testo dell’intestazione

Espresso

Life today is increasingly hectic, and that’s why fast, high-performance services are increasingly in demand. For those who want to treat themselves to a coloring and restructuring treatment in just 5 minutes.

It is the effective and fast professional service…

… just the time for a coffee!

Ideal for fast color service
in the living room or at home.

To revive your color,
or for those who want to experiment with new looks.

Gradually fades away
with washing without changing
the starting point.

Acidic pH

Helps to close the scales by fixing
inside the hair the colored pigment.

Restructuring

Its formula rich in active ingredients guarantees vital and strong hair, always in perfect shape.

Delicate

Ammonia-free, it is ideal for even the most sensitive skin.
It leaves a sweet vanilla scent on the hair.

Platino espresso
modella espresso rame

Governing
Applied as a mask after shampooing, as well as coloring
the hair, helps to make it softer and easier to comb.

Practical

New easy-to-use pack that facilitates the application of the product in the salon and at home.

UPCYCLING

Vitality’s recovers the unused parts of coffee from a local company and, in collaboration with a Turin-based Cleantech Company (a company with a low environmental impact focused on the research and development of extraction techniques) creates the exclusive active ingredient of Espresso,
the RE-CUP COFFEE.

modello espresso viola
The restructuring active ingredient in Espresso

KERAVIT

Molecular complex based on vegetable proteins that deeply restructures the hair, giving shine and softness.

What it contains: KERATIN.

Benefits: Robust and more elastic hair without frizz.

Silver

To strengthen cool blonde tones.

espresso argento 200 ml
Platinum

To enhance the highlights of platinum blonde hair with very light lightening.

espresso platino 200 ml
Latte macchiato

To cool down light blonde to blonde hair highlights.

espresso latte macchiato 200 ml
Mocaccino

To cool warm, golden highlights on blonde hair.

espresso mocaccino 200 ml
Cappuccino

To intensify the highlights of blonde to dark blonde hair.

espresso cappuccino 200 ml
Brown

To brighten up light brown to brown hair.

espresso marrone 200 ml
Blue

To intensify the blue tones.

espresso blu 200 ml
Violet

To intensify the shades of purple.

espresso viola 200 ml
Red

To enhance the highlights of red hair.

espresso rosso 200 ml
Copper

To revive and enhance copper and copper/red hair.

espresso rame 200 ml
Golden

To brighten up light blonde hair with golden highlights.

espresso dorato 200 ml

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Deco -Ice9

The blond, always current, reinvents itself. To follow the trends and desires of every woman. Infinite shades capable of giving three-dimensionality and brilliance to the color.

The blond, always current, always new and constantly changing. Infinite shades of blonde and infinite possibilities to obtain them, enhancing the beauty of every woman.

Hair with plays of light with a natural flavor as if kissed by the sun or extreme blondes such as the timeless platinum blonde.

Each time the hairdresser must know how to interpret women’s desire and translate it into a special and personalized look.

This is the Vitality’s range of products for professional, high-performance and non-aggressive bleaching, for lightening up to 6 tones.

Active ingredients

COMPLEX OIL

Precious blend of cottonseed oil and illipè oil which, by nourishing the hair, helps to reduce the impoverishing effects of the bleaching process.

KERATIN

Fibrous protein present in the hair, it gives compactness, resistance and elasticity. It acts in synergy with the OIL COMPLEX to protect the hair and give an excellent conditioning effect.

Multi-performance

It is a particularly versatile bleaching powder, suitable for all bleaching techniques. Its special formulation and the quality of the raw materials used prevent swelling and product leakage from the “rolling papers”. The creamy texture adheres perfectly to the hair, giving it uniform bleaching.

Complex oil & Keratin: protection and nourishment of the hair during bleaching.

Rice starch: softening effect for soft hair.

Powder color: light blue.

Fragrance: fresh.

Free hand

Its ammonia-free formulation guarantees a mixtureparticularly suitable for soft lightening, on any type of hair, thus resulting in an extremely delicate bleaching powder. Thanks to specific components, the mixture obtained between the powder and the activator is ideal for all freehand techniques.

Complex oil & Keratin: protection and nourishment
of the hair during bleaching.
Powder color: white.
It was chosen not to use perfumes to make it closer
to the needs of the most sensitive people.

Sweety hair bleach

Formulated for applications at the base of the hair.
The bisabolol present in the formula gives a delicate and soothing action.
It can be used to bleach the entire hair.

Complex oil: nourishment of the hair during bleaching.
Cream color: white.
It was chosen not to use perfumes to make it closer to the needs
of the most sensitive people.

Activator

Its delicate formula works in synergy with DECO bleaching powders.
Thanks to its creaminess, it adapts perfectly to the hair,
making it easier to rinse the mixture.
Follow the instructions for use of Deco bleaches.

Extreme blonde bleaching,
for cool lightening up to 9 tones.

Active ingredients

BETAINE

It helps to make the hair strong and resistant, especially in
case of more fragile hair.
The hair will be even softer, shinier, more elastic and hydrated.
The betaine used is 100% plant-based and is certified
Cosmos.

MACADAMIA OIL

Helps nourish and soften the hair making it shiny and docile
to the comb.

Extra lightening bleaching powder

It allows you to lighten up to 9 tones, obtaining discolorations without warm reflections.

  • It is easy to mix and adheres optimally to the hair, not
    drips and not swollen a.
  • Its particular anti-yellow formula gives a cold effect to the
    hair effectively counteracting hot reflections.
  • Its low-volatile formulation guarantees high safety
    to the hairdresser.
  • The delicate fragrance ensures a pleasant service to the
    customer.
  • Suitable for all bleaching techniques.
Activating cream

Its extraordinary creaminess allows optimal adherence to the hair.
Mixing with bleaching powder is quick and easy.
It is essential that the ICE9 Powder and the Activating Cream are always
used together:

ICE9 POWDER LOSES EFFECTIVENESS WITH A GENERIC ACTIVATOR

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Care&Scalp

The smart skin care revolution

Vitality’s has designed a range of high-performance products capable of counteracting specific skin anomalies. Care&Scalp the new Vitality’s line dedicated to the scalp which carries out a targeted action against scalp anomalies.

The power of nature between tradition and science

Medicinal herbs, with their history rooted in tradition and their powerful effectiveness, have always been a precious resource for human well-being.
These plants, known for their healing properties, represent a combination of the wisdom of nature and the needs of human health.

The formulas of Care & Scalp products are the result of scientific research by Vitality’s laboratory.
The plants are subjected to specific manufacturing processes to safeguard their properties, then they are included in formulas in the form of hydrosol or cellular water.

Hydrolates

Also known as aromatic waters or floral waters, they are by-products of the distillation process of plants.
During distillation, water vapor passes through the parts of the plant, extracts the compounds
aromatic and is then condensed into a liquid that contains both essential oils and hydrosol. Hydrolates can be used as facial tonics, cooling sprays, or as part of the aqueous phase in the formulation of cosmetic products.

Cellular Water

Cellular or constitutional waters represent another category of plant derivatives obtained through a specific process.
These products are extracted from plants using a heating method
controlled from which the constitutional water is freed.
This process aims to capture volatile molecules
of plants, together with a small amount of essential oil, providing a delicate product rich in active ingredients .

Enzyme peel

This treatment gently exfoliates the scalp, removing dead skin cells and impurities from the hair follicles.

Its light texture and organic aloe vera gel offer a unique and refreshing sensory experience.
Scalp care thus becomes a moment of relaxation.
This product prepares the skin to absorb the treatments of the Care & Scalp line.
The formula is acidic pH.

Fall prevention

The cutting-edge scientific research of Vitality’s laboratories has given rise to an extraordinary formula enriched with Caffeine and Organic Mint and Rosemary Hydrolates that strengthen and prevent hair weakening and limit hair loss.

The shampoo gently cleanses the scalp, preparing it for the optimal absorption of the active ingredients present in the phial. It boosts the effect of the hair loss prevention treatment.

Dermo Soothing

The well-being of the scalp is crucial for maintaining healthy and vibrant hair.

The market trend is clear and consumers are constantly looking for delicate and functional products that can mitigate these anomalies

Balancing

Dandruff, excess sebum and hyperhidrosis are common skin abnormalities, often caused by hormonal factors, poor diet, unsuitable cosmetic products and stress.
These problems cause discomfort and additional stress to those who suffer from them.
Washing your hair frequently can make the situation worse.
The solution is to use specific products to treat and resolve these anomalies.

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Care&Scalp - Dermo Soothing

The smart skin care revolution

The well-being of the scalp is crucial for maintaining healthy and vibrant hair.
The market trend is clear and consumers are constantly looking for delicate and functional products that can mitigate these anomalies.

Dermo Soothing Shampoo

The cutting-edge scientific research of Vitality’s laboratories has given rise to a delicate formula free of SLES and sulfates that cleanses the scalp by restoring the correct hydrolipidic balance of the skin.

The amino acids of Silk and Valine act in a targeted manner on cracked and dry skin while the Organic Mallow Cellular Water helps to nourish the scalp.

How to use: distribute on damp scalp and hair. Massage. Emulsify and rinse If necessary repeat the operation.

Active ingredients

Silk amino acids: the particularly small size of these amino acids allows them to be deposited on the epidermis, producing a conditioning effect on the skin and making the hair soft.

Valine: it is an amino acid that is used by the body to restore the correct hydrolipidic balance of the skin.

Oriental Dream: Chinese licorice, Violet, Camellia, Centella asiatica, Japanese knotweed, Baikal Skullcap make up this blend of oriental medicinal herbs with fabulous anti-inflammatory, anti-oxidant and soothing properties.

Organic Mallow Cellular Water: has multiple beneficial properties including anti-inflammatory, antioxidant and emollient.

Emollient Soothing Serum

The cutting-edge scientific research of Vitality’s laboratories has resulted in a delicate formula that soothes the scalp. The synergistic action of the biological Cellular Waters of Sage and Mallow soothes reddened skin.

The esculoside, an extract obtained from the bark of the horse chestnut, has a decongestant and dermo-purifying action on the scalp.

How to use: apply directly from the bottle. Distribute with a light massage. Do not rinse.

Active ingredients

Esculoside: it is an extract obtained from the bark of the horse chestnut.
It has a decongestant and dermo-purifying action on the scalp.

Trehalose: effectively protects the structure of the epidermal cell membrane by slowing down the aging process.

Urea: has the ability to retain water and revitalize very dry and chapped skin.
Its keratolytic property improves the outer layer of the epidermis, promoting its natural exfoliation.

Allantoin: has protective, anti-irritant and soothing properties, accelerates the healing of wounds and skin lesions, promoting the regeneration of the epidermis.

Organic Mallow Cellular Water: has multiple beneficial properties including anti-inflammatory, antioxidant and emollient.

Organic Sage Cellular Water: has soothing and decongestant properties and promotes the care of skin prone to dermatitis, eczema, localized redness and skin irritation.
It helps to tone the skin, and acts against excessive sweating and bad odor thanks to its antiseptic, antibacterial and absorbent properties.

The scent

The Dermo Soothing family is characterized by a scent that embodies the essence of delicacy.

The sparkling and dynamic energy of the top notes given by a vibrant accord of Bergamot, Mandarin, Grapefruit, give way to an enveloping bouquet in which Lotus Flower, Ozonic, Lavender and Tarragon give a refined depth that evokes sensations of purity and harmony with nature.

The base creates a warm and sensual base, giving a feeling of enveloping comfort thanks to the notes of Musk and Sandalwood.

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Care&Scalp - Peeling

The smart skin care revolution

Over time, dead cells on the epidermis can accumulate, hindering proper cell regeneration. Enzymatic exfoliation promotes the stimulation of microcirculation of the superficial layers of the scalp. Better circulation can contribute to a more effective supply of nutrients to the root, improving overall hair health.
Purifying Shampoo

Treatment formulated to gently exfoliate the scalp, removing dead cells and impurities that can clog hair follicles.

The light and velvety texture of the peeling, together with the refreshing effect of the organic aloe vera gel, offer a unique sensory experience

The scalp care routine becomes a moment of relaxation. This versa- tile product prepares the scalp to absorb Care & Scalp treatments. Acid pH formula.

How to use: when dry hair, distribute directly from the spray tube in a radial pattern on the scalp.
Leave on for 5 minutes, emulsify and rinse. Follow with Care & Scalp shampoo

care scalp peeling ambiente
Active ingredients

Papain: Papaya enzymes play a key role in removing impurities while maintaining the scalp’s natural hydrolipidic balance and promoting deep cleansing without the use of abrasive particles.

Organic Aloe Vera Gel: known for its soothing, moisturizing and regenerative properties.
Aloe vera helps to reduce irritation, soothe any inflammation and provide deep hydration, creating an optimal environment for scalp health.

The scent

The Enzymatic Peeling is characterized by a scent that captures the vibrant and refreshing essence of rural mint, wrapped in a symphony of citrus and musky notes.

This fragrance is a celebration of lively freshness and aromatic serenity.

A ritual that evokes the feeling of a regenerating walk in a mountain forest.

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CareScalp - Hair Loss Prevention

The smart skin care revolution

The balance between the amount of hair in the hair loss phase and in the growth phase can be altered by factors of a genetic, hormonal, environmental, psychological or dietary nature.

Hair loss can affect a person’s life in several aspects: it can undermine self-esteem and self-confidence and consequently affect relationships with other people.

There is therefore an increasingly frequent search by consumers for specific products that guarantee effectiveness in a short time.

Clinically proven combination action

Analysis of data from clinical trials reveals an 81% reduction in hair loss after just 45 days of regular use of shampoos and ampoules.

This significant figure indicates a remarkable ability of the treatment to counteract the hair loss process, offering an effective and rapid result.

Tests show an increase in the diameter of the stem of more than 4%. This data underlines the effectiveness in improving the structure and strength of the hair.
The treatment promotes the growth ofthicker and stronger coats, thus contributing to a higher overall density.

The increase in breaking load of more than 9% is another key element that demonstrates the ability of the treatment to make the hair stronger and less prone to damage.
The additional strength given to the hair is crucial to prevent breakage and ensure a better durability of the hair fiber over time.

Strengthening Shampoo
Advanced scientific research by Vitality’s laboratories has given rise to an extraordinary formula enriched with Caffeine and Organic Mint and Rosemary hydrolats that strengthen hair, preventing its weakening and limiting hair loss. The shampoo gently cleanses the skin and prepares it for optimal absorption of the active ingredients in the ampoule. It boosts the effect of the hair loss prevention treatment.

How to use: distribute on damp scalp and hair. Massage. Emulsify and rinse If necessary repeat the operation.

Active ingredients

Caffeine: acts directly on hair follicles, promoting microcirculation and reducing hair loss.
Caffeine acts as an energizer for the hair, helping to maintain its vitality and stamina.

Polyquaternium: it is a polymer derived from cellulose with high film-forming, conditioning and restructuring power.
It improves the combability of dry and wet hair by increasing its shine and volume and reducing electrostatic charge.

Organic mint hydrosol: refreshes, tones and decongests the scalp.

Organic rosemary hydrosol: has antioxidant and antibacterial effects on scalp.
It has a stimulating action on the follicle that makes the hair shiny and strong.

Strengthening Treatment

The cutting-edge scientific research of Vitality’s laboratories has given rise to an extraordinary formula enriched with Caffeine and Organic Mint and Rosemary Hydrolates that strengthen and prevent hair weakening and limit hair loss.

How to use: open the vial.
Insert the goccimeter and apply the treatment to the skin. Massage. Do not rinse.

Active ingredients

PDO (Pyrrolidinyl Diaminopyrimidine Oxide): stimulates hair growth and reduces thinning.

Octapeptide-2: strengthens hair follicles, promoting the growth of more robust and healthy hair.

Caffeine: acts directly on hair follicles, promoting microcirculation and reducing hair loss.
Caffeine acts as an energizer for the hair, helping to maintain its vitality and stamina.

Organic mint hydrosol: refreshes, tones and decongests the scalp.

Organic rosemary hydrosol: has antioxidant and antibacterial effects on scalp.
It has a stimulating action on the follicle that makes the hair shiny and strong.

The scent

The Fall Prevention family is characterized by an enveloping and refined scent that captures the fresh and lively essence of an aromatic garden in full bloom.

This perfume is an ode to nature, a celebration of aromatic herbs and Mediterranean essences that evokes images of sunny fields and lush gardens.

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Care&Scalp - Rebalancing

The smart skin care revolution

Dandruff, sebaceous overproduction and hyperhidrosis are among the most common skin abnormalities. Among the main causes are hormonal ones, improper diet, the use of unsuitable cosmetic products and stress.

These abnormalities tend to create discomfort in those who suffer from them, generating a certain level of stress. Those who are the subject of it frequently wash their hair thinking of eliminating them, resulting in them amplifying them even more.

The only solution, however, is the use of specific products capable of limiting and solving these anomalies.

Purifying Shampoo
The cutting-edge scientific research of Vitality’s laboratories has given life to an extraordinary formula that cleanses the skin and purifies it.The sebum-regulating, antiseptic and astringent properties of Zinc PCA and Organic Sage Cellular Water improve the appearance of the skin by removing excess sebum and dandruff.The hair appears light and vital.

How to use: distribute on damp scalp and hair. Massage. Emulsify and rinse Repeat if necessary.

Active ingredients

Zinc PCA: is chemically the zinc salt of pyrrolidine carboxylic acid, an amino acid derived from proline. It has moisturizing properties but also sebum-regulating, antimicrobial and astringent properties

Piroctone Olamine: has important antifungal, antibacterial and antioxidant actions. Effective in case of skin changes such as dandruff, flaking, itching, excessive sebum production and bad odors.

Organic Sage Cellular Water: has soothing and decongestant properties and promotes the care of skin prone to dermatitis, eczema, localized redness and skin irritation. It helps to tone the skin, and acts against excessive sweating and bad odor thanks to its antiseptic, antibacterial and absorbent properties.

Multifunction Balancing Serum

The synergistic action of Organic Sage and Mallow Cellular Water and Niacinamide prevents the reappearance of dandruff, regulates sebum production, counteracts hyperhidrosis and soothes irritated skin.

pleasant feeling of well-being.

How to use: apply directly from the bottle. Complete the distribution with a gentle massage. Do not rinse.

Active ingredients

Niacinamide: it is a derivative of vitamin B3, regulates the production of sebum has antioxidant and antibacterial properties.

Piroctone Olamine: has important antifungal, antibacterial and antioxidant actions. Effective in case of skin changes such as dandruff, flaking, itching, excessive sebum production and bad odors.

Organic Mallow Cellular Water: has multiple beneficial properties including anti-inflammatory, antioxidant and emollient.

Organic Sage Cellular Water: has soothing and decongestant properties and promotes the care of skin prone to dermatitis, eczema, localized redness and skin irritation. It helps to tone the skin, and acts against excessive sweating and bad odor thanks to its antiseptic, antibacterial and absorbent properties.

The scent
The Riequilibrante family is characterized by a scent that captures the vibrant and refreshing essence of rural mint. Sandalwood gives the fragrance a woody depth, while amber accords add a warm and enveloping note.A ritual that evokes the feeling of a regenerating walk in a mountain forest.

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Biondi

La linea studiata per valorizzare ogni sfumatura di biondo

La linea studiata per valorizzare ogni sfumatura di biondo e rispondere alle necessità specifiche di una fibra capillare spesso fragile, sottile e vulnerabile. Una routine di bellezza completa, formulata con attivi mirati e ad alta performance, pensata per offrire risultati visibili fin dalla prima applicazione. Un trattamento dedicato alla cura e alla luminosità del biondo, per esaltare e preservare tutta la sua bellezza.

Care&Style Biondi nasce per:

  • idratare intensamente i capelli secchi e disidratati, restituendo morbidezza e corpo;
  • neutralizzare i riflessi gialli e caldi indesiderati;
  • ravvivare la luminosità naturale, donando nuova luce e brillantezza al colore.

Perché ogni biondo ha bisogno di attenzione, cura e trattamenti su misura.

Principi attivi

Acido ialuronico

L’acido ialuronico è una molecola naturalmente presente nel nostro corpo. Applicato sui capelli, agisce come un potente idratante, contribuendo a:

 

  • Idratare le lunghezze, rendendole più morbide, elastiche e luminose.
  • Rimpolpare i capelli secchi o sfibrati, migliorando la loro texture e aspetto generale.
  • Ridurre l’effetto crespo, grazie alla capacità di trattenere l’umidità e lisciare la superficie del capello.
  • Proteggere i capelli dagli agenti esterni, creando una sorta di film protettivo.
  • Rafforzare la fibra capillare.
  • Lenire il cuoio capelluto secco o irritato, migliorando l’idratazione della cute.

Olio di limone

Ottenuto dalla spremitura a freddo dei semi di limone, ha proprietà illuminanti, idratanti e tonificanti:

  • Ha un effetto detossinante e riequilibrante.
  • Lascia i capelli luminosi e rivitalizzati.
  • Contribuisce a rafforzare i capelli fragili, grazie al suo contenuto di vitamine.
Acqua di limone
 
L’acqua di limone si ottiene grazie a un processo di distillazione che consente di estrarre l’acqua presente nei limoni senza alterarne le proprietà. Nasce per ridurre gli sprechi riutilizzando l’acqua rilasciata durante la produzione di succhi concentrati o frutta disidratata, da limoni di origine italiana.
 
Tra i suoi principali benefici:
  • Dona una sensazione di freschezza e leggerezza
  • Aiuta a ravvivare la luminosità dei capelli spenti o opachi
V.E.G. Mix

V.ITALITY’S E.XCLUSIVE G.REEN Mix: 

è il complesso di materie prime vegetali,

  • echinacea, erba officinale da agricoltura biologica
  • nocciole i.g.p. delle Langhe
  • pula e lolla di riso da agricoltura biologica ricavate con uno specifico metodo estrattivo che consente di ottenere principi attivi concentrati, senza l’utilizzo di solventi chimici.
Un mix naturale, esclusivo Vitality’s, con funzione idratante, antiossidante, emolliente e nutritiva.
Il profumo

Care & Style Biondi è caratterizzato da una profumazione intensa e sofisticata che fonde note gourmand e accenti fioriti su una base calda e avvolgente. L’apertura combina l’aroma profondo del caffè con la vivacità del pepe rosa. Nel cuore, la delicatezza della rosa e del geranio si intreccia con la dolcezza del caramello e il calore speziato della noce moscata. Il fondo unisce ambra, ambregris, muschio, vaniglia e benzoino in un accordo elegante e persistente.

Bright Shampoo

Shampoo illuminanteDeterge delicatamente ravvivando la luminosità del biondo. I capelli risultano immediatamente più luminosi, leggeri e morbidi.

PRINCIPI ATTIVI

Acido ialuronico: idrata le lunghezze rendendole morbide, elastiche e luminose, rimpolpa i capelli sfibrati e rafforza la fibra capillare.

Acqua di limone: ha un effetto detossinante e riequilibrante sul cuoio capelluto, rivitalizza i capelli lasciandoli luminosi e leggeri.

V.E.G. Mix: ha una funzione idratante e nutritiva sul capello.
Glicerina: la sua proprietà umettante aiuta il capello a trattenere l’umidità rendendolo idratato, morbido ed elastico.

Polyquaternium-10: è un polimero derivato dalla cellulosa con elevato potere filmogeno, condizionante e ristrutturante. 

Migliora la pettinabilità di capelli asciutti e bagnati aumentandone la lucentezza e il volume e riducendo la carica elettrostatica.

MODO D’USO 

Distribuire su cute e capelli umidi. Massaggiare. Emulsionare e risciacquare. Se necessario, ripetere l’applicazione.

Purple Bright Shampoo

Shampoo con pigmenti violaDeterge donando ai capelli un biondo sofisticato e radioso. I pigmenti viola contrastano i riflessi gialli indesiderati.

PRINCIPI ATTIVI

Acido ialuronico: idrata le lunghezze rendendole morbide, elastiche e luminose, rimpolpa i capelli sfibrati e rafforza la fibra capillare.

Acqua e olio di limone: grazie al contenuto elevato di vitamine, svolgono un’azione detossinante sul cuoio capelluto, rafforzano i capelli fragili lasciandoli luminosi e leggeri.

V.E.G. Mix: ha una funzione idratante e nutritiva sul capello.

Guar Hydroxypropyltrimonium Chloride: dalle ottime proprietà condizionanti e districanti, conferisce setosità e morbidezza al capello.

Glicerina: la sua proprietà umettante aiuta il capello a trattenere l’umidità rendendolo idratato, morbido ed elastico.

MODO D’USO

Distribuire sui capelli umidi. Massaggiare. Emulsionare e risciacquare. Se necessario, ripetere l’applicazione.

Violet Bright Shampoo

Shampoo con pigmenti viola che deterge donando ai capelli un biondo sofisticato e radioso. I pigmenti viola contrastano i riflessi gialli indesiderati. Il capello risulta molto luminoso e morbido fin dalla prima applicazione. Il dosaggio dei pigmenti è stato studiato per un lavoro e un risultato professionale. Da utilizzare in salone dal professionista per avere un risultato ottimale. 

PRINCIPI ATTIVI

Acido ialuronico: idrata le lunghezze rendendole morbide elastiche e luminose, rimpolpa i capelli sfibrati e rafforza la fibra capillare.

Acqua e olio di limone: grazie al contenuto elevato di vitamine, svolgono un’azione detossinante sul cuoio capelluto, rafforzano i capelli fragili lasciandoli luminosi e leggeri.

V.E.G. Mix: ha una funzione idratante e nutritiva sul capello.

Guar Hydroxypropyltrimonium Chloride: dalle ottime proprietà condizionanti e districanti, conferisce setosità e morbidezza al capello.

Glicerina: la sua proprietà umettante aiuta il capello a trattenere l’umidità rendendolo idratato, morbido ed elastico.

MODO D’USO

Distribuire sui capelli umidi. Massaggiare. Emulsionare e risciacquare. Controllare a vista. Se necessario, ripetere l’applicazione.

Bright Velvet Conditioner

Balsamo per capelli biondi, decolorati o con schiariture. La texture corposa e avvolgente permette ai principi attivi di agire sulla fibra capillare rendendo il capello setoso e luminoso. E’ un balsamo con la leggerezza di un conditioner ma il nutrimento di una maschera. Lascia il capello leggero..

PRINCIPI ATTIVI

Acido ialuronico: idrata le lunghezze rendendole morbide elastiche e luminose, rimpolpa i capelli sfibrati e rafforza la fibra capillare.

Acqua e Olio di limone: grazie al contenuto elevato di vitamine, svolgono un’azione detossinante sul cuoio capelluto, rafforzano i capelli fragili lasciandoli luminosi e leggeri.

V.E.G. Mix: ha una funzione idratante e nutritiva sul capello.

Amodimethicone: un condizionante che rende il capello morbido, liscio e districabile. Dona lucentezza al capello e svolge un’azione anti-crespo.

MODO D’USO

Applicare sui capelli tamponati e lasciare in posa 3/5 minuti. Risciacquare.

Bright Glow Oil

Olio illuminante che sigilla la fibra capillare, donando brillantezza e setosità al capello. Svolge un’azione termoprotettrice sul capello, proteggendolo dalle alte temperature. Si assorbe facilmente lasciando il capello brillante, leggero e asciutto.

PRINCIPI ATTIVI

Olio di limone: grazie al suo contenuto di vitamine, rafforza i capelli fragili, lasciandoli setosi, luminosi e leggeri.

Dicaprylyl Ether: è un emolliente leggero, derivato da oli vegetali. Dona setosità al capello e permette un rapido assorbimento del prodotto.

Dimethiconol: ha un effetto condizionante sul capello e ne aumenta notevolmente la lucentezza. Contribuisce a ripristinare le cuticole danneggiate e svolge un’azione termoprotettrice.

MODO D’USO

Applicare su lunghezze e punte, sui capelli umidi o sui capelli asciutti come finish.

Aumenta la luminosità naturale del colore.

  • Dona idratazione ai capelli secchi e disidratati.
  • Neutralizza i riflessi gialli/caldi indesiderati.
  • L’acido ialuronico idrata i capelli, protegge dagli agenti esterni e riduce l’effetto crespo.
  • L’olio e l’acqua di limone rafforzano i capelli fragili e donano freschezza e luminosità.
L’upcycling secondo Vitality’s

Vitality’s recupera da aziende del Piemonte
le parti inutilizzate di piante, frutti e chicchi.

Il V.E.G. Mix che ne deriva assicura l’utilizzo al 100% delle materie prime vegetali derivanti dal settore alimentare.

Il recycling secondo Vitality’s

I  facloni e i vasi sono in PET riciclato al 100%. Ogni 2  facloni di PET vergine derivante dal riciclo post-consumer, si ottiene 1  faclone in PET riciclato al 100%. Recycling: doppia vita alla plastica!

Formulazioni attente all’ambiente e al consumatore. Le formule sono prive di coloranti aggiunti e di allergeni. È stato privilegiato l’uso di materie prime di derivazione naturale e biodegradabili.

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I prodotti della linea

I prodotti

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Ricci

Curly hair is a real distinctive trait of a person. For years they have been tamed by brushes and straighteners, but today the trend is to enhance them, making women with naturally curly hair unique.

Curls are easy to manage and if they are not properly treated they can become a real nightmare. To meet this need, Vitality’s has created the new line:

CareStyle Ricci

For a natural look with soft, well-defined and frizz-free curls!

care&scalp cubetti riequilibrante
DEFINEHAIR COMPLEX

The De neHair complex is a prodigious molecular cocktail with multiple benefits, composed of:

Trehalose: Natural disaccharide that maintains the right level of hydration of the hair bra

Cottonseed oil: Particularly rich in fatty acids, it has moisturizing, regenerating and elasticizing properties

Disciplining polymer: Guarantees high resistance to humidity, has disciplining power and gives volume to curls

The DefineHair complex gives hydration and elasticity to curls, making them soft, disciplined and frizz-free.

PRICKLY PEAR FROM SICILY

The extract of Prickly Pear is obtained from the blades (leaves) of Prickly Pear harvested exclusively in Sicily.

It is extremely efficient in moisturizing the hair bra and scalp.

The gel contained inside the blades was traditionally used on the skin as an anti-redness and emollient remedy.

Prickly pear extract is a multifunctional concentrate that:

  • Increases antioxidant capacity
  • of cell membranes
  • Moisturizes the skin and capillary bra
  • Prevents skin irritation
SULFATE FREE

Sulfates are cleansing agents that capture sebum and impurities, with excellent degreasing and foaming power.

Their strong cleansing power makes us immediately perceive hair as cleaner, but, when used in high doses, they can make hair lengths drier and more brittle.

In the speci c, curly hair is characterized by a lack of hydration and the continuous use of sulfates could make it even drier.

For this reason , Vitality’s has not used sulfates within the C&S Ricci line.

THE PERFUME

Care & Style Ricci is characterized by a fresh and floral fragrance.

An authentic olfactory composition that blooms on the hair, thanks to the notes of green violet and mint leaf intertwining with the more summery note of coconut water.

A heart of cyclamen and jasmine contrasting with the more woody base notes of white cedar and musk complete this bold fragrance.

BLOOM SHAMPOO

Shampoo for curly hair. It cleanses the scalp and hair, making curls supple and disciplined.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft
and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation .

POLYQUATERNIUM-7: Helps detangling and increases shine.

HOW TO USE Distribute over damp hair and scalp and massage Massage. Emulsify and rinse. If necessary, repeat the application.

BLOOM CONDITIONER

Conditioner for curly hair. Ideal for taming curly hair, controlling frizz.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft
and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation .

POLYQUATERNIUM-37: Sensory cationic polymer with conditioning action.

HOW TO USE Apply to washed and towel-dried hair, lengths and ends. Leave it on for a few minutes. Emulsify and rinse.

BLOOM MASK

Mask for curly hair. Ideal for giving more hydration to the hair and for making curls smoother, more disciplined and shinier without weighing them down.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
The hair is firm and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.

HOW TO USE Apply to damp hair and leave on for 3 to 5 minutes before rinsing.

BLOOM BLOOM

Reviving for curly hair. Fluid with a light texture ideal for reviving and defining curls, obtaining a natural e ect.
Protects against heat
and reduces frizz.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft
and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.

PANTHENOL (PRO-VITAMIN B5): agent for hair hydration, retains internal moisture and gives elasticity.

QUATERNIUM-80: improves the combability of wet and dry hair, reduces electrostatic charge.

HOW TO USE Apply the desired amount after conditioner or mask before and after drying. To revive curls it can be used every day between washes.

BLOOM CREAM

Leave-in cream for curly hair. It nourishes the curls without weighing them down, making them defined and disciplined. It protects against heat and significantly reduces frizz.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: gives hydration and elasticity to curls. The hair is soft and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.

OLIVE OIL: gives nourishment to curls.

QUATERNIUM-80: improves the combability of wet and dry hair, reduces electrostatic charge.

HOW TO USE Apply the desired amount after conditioner or mask to damp and towel-dried hair and then proceed to dry. To further define curls, apply a small amount to dry hair.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

Are you a hairdresser?

Contact us for more information on how to become one of our accredited hairdressers.

Our Top Picks

The products

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Nutritive

Dry, sensitized and dullhair is a constant concern for women.

The use of unsuitable or aggressive cosmetic products, exposure to adverse weather conditions (too hot or too cold), bad washing or styling habits and hormonal problems can significantly dehydrate the hair, making it brittle, dull and difficult to brush.

Dry or exploited hair has raised scales and an uneven surface. They appear porous, opaque and fragile to the touch. It is therefore necessary to nourish and moisturize the hair with specially designed products.

Nutritive CareStyle

The line that combines care products and styling products dedicated to dry or sensitized hair.

OMEGA BOOSTER

What it is

The omega booster is an amazing plant-based source of Omega 3-6-7-9 fatty acids. Inside we find 5 precious oils: sunflower, corn, sesame, olive and macadamia.

How it works

The Omega booster forms a lipid lm that maintains the hydration of the capillary bra, protecting it from direct contact with substances aggressive such as surfactants. Hydrophobic oils present present bring hydration, softness and shine to the hair as well as giving flexibility and elasticity to the stems.

The scent

Nutritive Care & Style features a gourmand and refined oreal fragrance. The explosion of citrus notes creates a fresh and sparkling atmosphere that leaves room for an enveloping oreal heart in which lavender and white golds gently ascinate and are supported by the sweet, rich, welcoming base of caramel and vanilla.

RICH SHAMPOO

Shampoo for dry to very sensitized hair.
Gently cleanses and moisturizes scalp and hair
favoring combability. It gives nourishment, leaving the hair soft and shiny.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing, emollient and nourishing properties

OMEGA BOOSTER: rich in Omega fatty acids, it deeply hydrates and nourishes the hair bra

MICROEMULSION: increases the shine and combability of the hair

POLYQUATERNIUM 10: of natural origin, with detangling function

HOW TO USE

Distribute on damp scalp and hair. Massage. Emulsify and rinseIf necessary, repeat application

RICH MASK

Mask for dry or very sensitized hair Extraordinarily rich and with high nourishing and detangling power. The full-bodied texture helps to make the hair soft and shiny without weighing it down. It gives a fabulous and silky et.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing, emollient and nourishing properties.

OMEGA BOOSTER: rich in Omega fatty acids, it deeply hydrates and nourishes the hair bra.

HYDROLYSED RICE PROTEINS: of vegetable origin and easily biodegradable. They give a feeling of softness even after treatment and give excellent combability. The hair is hydrated, soft, shiny.

Quaternium-87: biodegradable active ingredient. Improves hair shine. It has antistatic properties.

HOW TO USE

Apply to washed and towel-dried hair, lengths and ends. Leave on for 5 to 10 minutes. Comb and rinse.

MILKY RICH NECTAR

Leave-in milk for all hair types It gently nourishes giving an e ect of greater body. It helps to gently detangle the hair, eliminates frizz and facilitates styling by protecting the hair from heat sources (straightener, iron, hairdryer). Its particular light consistency allows it to be optimally distributed throughout the hair.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing, emollient and nourishing properties.

OMEGA BOOSTER: rich in Omega fatty acids, it deeply hydrates and nourishes the hair bra.

QUATERNIUM 80: Fundamental active ingredient for hair keratin. Improves the Combability of wet and dry hair, reduces electrostatic charge. The hair is silky, shiny and disciplined.

CONDITIONING POLYMER: Gives thermal protection to the hair, helps detangling and increases shine.

HOW TO USE

Pat dry your hair and dispense the necessary amount on your hands, Apply to lengths and ends. Comb through and style. You can also apply the product to dry hair.

ABSOLUTE RICH OIL

Nourishing oil for all hair types. An exceptional finishing gesture that closes the scales making the hair light and silky. Does not leave hair greasy or wet. On the lengths used, it is able to By sealing the ends, the hair appears visibly healthier. It completes the style and enhances the shine of the hair.

ACTIVE INGREDIENTS

OMEGA BOOSTER unleashes its full potential with: • Corn oil, rich in vitamins A and E, Omega 3-6-9, gives softness and exibility. • Olive oil, rich in Omega 7-9 has a strong antioxidant and moisturizing power. • Macadamia oil, rich in protein, bre, vitamins, Omega 7-9 • Sunflower and sesame seed oil, rich in Omega 6-9, for hair care and nourishment.

HOW TO USE

Apply to lengths and ends on dry hair, proceed with the fold. You can apply the product even on wet hair.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

Are you a hairdresser?

Contact us for more information on how to become one of our accredited hairdressers.

The products of the line

The products

Discover our product section

Colore

Every woman wants the color of her hair to remain bright, lively and intense: as if she had just left the hairdresser.

Coloured hair needs special care and attention to maintain the desired colour for as long as possible.

CareStyle Colore

The line that combines care products and styling products, dedicated to all colored hair.

Care&Style Colore cubi
Care&Style Colore
CHROMA POWER

What is it

Chroma Power is a molecule extracted from the pericarp of the pomegranate, the membrane found inside the fruit. A 100% natural extract, it is rich in ellagic acid, able to fight oxidative stress, preserving color for a long time. It comes from the unused parts of the fruit, so it promotes environmental sustainability and upcycling.

How it works

Chroma Power is contained in a liposome that, thanks to its small size, is able to penetrate the cortex, the heart of the hair. When inside the hair, the particle releases all the antioxidant power of pomegranate extract.

Why it matters

  • Preserves from cosmetic color fading:
  • -25%*color loss
  • Improves color protection: +50%**
  • (compared to other competing active ingredients)
  • Prolongs the anti-oxidant action 3 times longer than vitamin E
  • Creates a lm to protect the hair and maintains color
  • cosmetic within its structure
THE IMPORTANCE OF ACIDIC PH

Hair care products, as well as skincare products, have a pH that can be alkaline or acidic

The acidic pH restores the physiological structure of the hair bra, helps to close the scales by sealing the cuticles.

It is therefore important that cosmetic color maintenance products have an acidic pH for smooth hair and top color.

Care&Style Colore
THE PERFUME

Care & Style Colore is characterized by a rich, warm and enveloping floral fragrance.

The intoxicating notes of jasmine and coconut water lead to the floral notes in an imaginary florite garden.

Here pinks, orange golds, monoi and ylang ylang release an enveloping and vibrant warmth.

Finally, the intense notes of vanilla and woody ones conclude the olfactory journey.

CHROMA SHAMPOO

Shampoo for coloured hair. Cleanses the scalp and hair, giving moisture, softness and shine to hair. Its acid pH helps close the scales of the hair fibre, enhancing the brightness of the colour. The soft, compact lather gives a pleasant sensation, for a truly pampering experience.
pH 4,5-5,5

ACTIVE PRINCIPLES 

V.E.G. Mix: with moisturizing and anti-oxidant properties. 

CHROMA POWER: protects hair colour and has an anti-oxidant effect..Polyquaternium 10:of natural origin, to help detangle hair.100% 

NATURAL AMINO-ACID : a similar to hair and skin’s own acids, it moisturizes and refreshes haiRr,leaving it soft..

HOW TO USE Distribute over damp hair and scalp. Massage. Emulsify and rinse. If necessary, repeat the application.

C&Style Colore Shampoo
CHROMA SILK

Gel-mask for colored hair.
The acidic pH closes the hair cuticles, enhancing shine and color. The gel formula makes it easy to apply, without weighing it down. It moisturizes, revitalizes the hair, gives detangling and softness. The hair is easy to comb both wet and dry. pH 3.5-4.5

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

CHROMA POWER: preserves color and has antioxidant power.

Lipid complex derived from olive oil: moisturizes, nourishes and revitalizes the hair, ensuring softness, silkiness and shine.

Quaternium-87: biodegradable active ingredient.
Improves hair shine.
It has antistatic properties.

Polyquaternium-7: macromolecule that confers excellent combability. The hair is soft and shiny.

HOW TO USE Apply to washed and towel-dried hair, along the lengths and ends Leave in for 3 to 5 minutes Comb and rinse.

CHROMA HEAT PROTECTOR

No-rinse heat-protecting serum for coloured hair. An easy-to-use multifunctional product

  • 1 • Protects color, moisturizes, reduces dryness and breakage of hair.
  • 2 • Smoothes the surface of the hair, resurrecting its internal structure
  • and making it shiny.
  • 3 • Protects the hair from both direct sources (straightener and iron)
  • and the indirect heat of blow dryers.
  • 4 • Anti-frizz eect.
pH 4.5 – 5.5
 
HOME TIP:
 
Dual use, maximum versatility:
 
  • on wet hair, to eliminate frizz
  • on dry hair, as a final touch
ACTIVE INGREDIENTS
 
V.E.G. Mix: has moisturizing and antioxidant properties.
 
CHROMA POWER: preserves color and has antioxidant power.
Murumuru Butter: exceptional antioxidant, keeps hair soft and silky
 
Betaine: 100% plant-based and bio-based amino acid, extracted from beetroot from sugar.
Smoothes the surface of damaged hair, giving shine.
Penetrates
deep into the bark, rauging its structure.
 
Amino acid and panthenol complex: reduces oxidative stress; protects the hair by preserving the integrity of the keratin.
 
Microemulsion: protects the color, making it shiny.
The hair is easy to comb both wet and dry.
It protects against heat and reduces dryness and breakage of the hair.
 
Ultra-light emollient: 100% plant-based, it leaves the color shiny and nourished. Easy to absorb.
 
HOW TO USE Apply to towel-dried or pre-dried hair, lengths and ends, and proceed to the desired drying.
On dry hair, use as a touch to protect from the heat of hairdryers and straighteners and give shine.
Care&Style Colore
Care&Style Colore Blow
CHROMA BLOW

Lightweight gloss spray for coloured hair. Adds gloss to enhance colour, leaving hair lightweight and shiny. The dry formula allows the product to be sprayed on dry hair without wetting it, for a final touch to styling that enhances hair colour Use Chroma Blow every day to renew shine and enhance color. As it has no ssative eect, it can be used as a hair perfume. Mist creating a cloud, which will gently lay on the hair.

ACTIVE INGREDIENTS 

V.E.G. Mix: has moisturizing and antioxidant properties.

CHROMA POWER: preserves color and has antioxidant power. Light polishing emollient: enhances the shine of the hair color.

HOW TO USE Spray on dry hair from a distance of about 30 cm.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

Are you a hairdresser?

Contact us for more information on how to become one of our accredited hairdressers.

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Volume

It is the first Vitality's line that combines care, hair care products, with styling products. A smart and complete path that, with a few products, accompanies the hairdresser from customer care in the salon to resale.

It is the specific range of products to give volume and body to fine and thick hair.

Up-tech volume

From Vitality’s laboratories an innovative macromolecule, Volume Up Tech, with surprising results.

A new polymer capable of anchoring itself to the structure of the hair which, by changing its bond from lamellar to hexagonal, manages to create more space between the strands, increasing their volume and giving elasticity and detangling.

C&Style Volume cubi
THE PERFUME

A fundamental sensory experience for the consumer. Its floral and fruity composition immerses the customer in a natural atmosphere, at home as well as in the salon.

A delicate and engaging fragrance that takes you on a journey through cotton fields and green orchards. Soft and cozy places to reconnect with nature.

SHAMPOO VOLUME

The volume shampoo gently and thoroughly cleanses the scalp and hair. It has excellent washing power, eliminates impurities and leaves the hair clean.The soft and compact foam gives a pleasant sensation of lightness and softness to the touch.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

VOLUME UP TECH: gives volume, increasing the elasticity of the hair.

Polyquaternium 10: of natural origin, it has a detangling function.

Panthenol: it has a moisturizing and polishing function and improves combability.

HOW TO USE Distribute on damp scalp and hair. Massage. Emulsify and rinse. If necessary, repeat the application.

volume shampoo 250 ml
C&Style Volume Conditioner
CONDITIONER VOLUME

The volume conditioner moisturizes and softens the hair, making them docile to comb.
It gives excellent detangling,
leaving the hair light and silky. Gives the sensation of filling out empty ends.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

VOLUME UP TECH: gives volume, increasing the elasticity of the hair.

Biodegradable plant complex: derived from sugar cane, it has an emollient function, leaving the hair easy to comb.

HOW TO USE Apply to washed and towel-dried hair, on lengths and ends. Leave on for 3 to 5 minutes. Comb and rinse.

VOLUME SPRAY FOR FINE HAIR NO RINSE

Fine hair needs support, remaining light and fluffy. The spray gives body and volume to fine hair; easy to apply, No rinsing required.
Distributed from the base to the lengths,
It gives a slight fixative effect for a natural result. Leaves hair easier to brush while drying

HOME TIP:

The spray amplifies the natural movement of the hair, giving a slight fixative effect. It is also recommended to apply it in case of drying without a hairdryer.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

VOLUME UP TECH: gives volume, increasing the elasticity of the hair.

Silk proteins: give shine to the hair, moisturizing.

HOW TO USE Pre-dry hair with a hairdryer. Vaporize the product on a and lengths. Massage into the roots of the hair. Comb. Do not rinse. Proceed with your usual hairstyle.

C&Style Volume Spray volume
Volume mousse
VOLUME MOUSSE FOR COARSE HAIR

Coarse hair can also be lacking in volume. In this case, it is necessary to support the base more decisively, without weighing it down. The mousse gives the right support, maintaining a natural result. Its compact consistency facilitates deposit on the hair without wetting it and without dirtying it, giving body to the hair and volume at the base.

HOME TIP:

After applying the mousse to the base, run your hands through the hair to massage and distribute the product over the first 3/4 cm, to facilitate its distribution and absorption.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

VOLUME UP TECH: gives volume, increasing the elasticity of the hair.

HOW TO USE Shake before use. Dispense the product by directing the spout at the base of the hair. Massage to promote the distribution of the product. Do not rinse. Proceed with your usual hairstyle.

VOLUME UP

Spray to complete the style; amplifies the volume of the hairstyle. The ultra-thin nozzle allows you to give the last touch of styling, leaving freedom of movement to the hair. The special dry formula creates a veil and does not leave the hair damp. At home, it is the customer’s best ally: the dry formula helps to prolong the hairdresser’s style. Volume Up is the daily ritual to find the desired volume every morning.

HOME TIP:

Revive the hair with your hands, from the bottom up. Spray Volume Up upside down all over the hair.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

 

VOLUME UP TECH: gives volume, increasing the elasticity of the hair.

HOW TO USE Shake before use. Spray on the hair from a distance of about 30 cm.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

Are you a hairdresser?

Contact us for more information on how to become one of our accredited hairdressers.

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Sun

The Sun is good for the skin,helps you rest better,improves moodand removes stress

Do you know the eects of solar radiation to expose yourself to the sun in the right way and in complete safety?

Ultraviolet radiation comes from both direct and indirect light.

Depending on the wavelength, they are divided into 3 types:

UVA: they have a long wavelength and penetrate the dermis, causing premature aging of the skin. These beams can cause long-term damage.

UVB: they have a medium wavelength and are absorbed by the epidermis, but do not reach the dermis. They are responsible for tanning but also for sunburns, erythema, burns and alterations in the structure of cells. They contribute to the synthesis of vitamin D.

UVC: They have a short wavelength. These are the most harmful radiations, but they do not reach the earth’s surface, because they are absorbed by the ozone layer present in the atmosphere.

The intensity of UV rays depends on the season, time of day, altitude and latitude.

Immagine linea sole

Prolonged exposure to the sun can also be harmful to the hair. The hair weakens, subjected to strong oxidative stress, dehydrating and losing elasticity. The cosmetic color fades and the scalp can become irritated.

It is important to protect your hair from UVB rays, just as you protect your skin, with specific products.

Sole is Vitality’s line of essential products for the treatment and protection of hair exposed to sun and wind

PASSION FRUIT

Maracuja oil (or passion fruit) comes from the Passi ora edulis plant, a small climbing plant grown in South America.

From the cold pressing of the seeds comes the oil that moisturizes the hair and soothes the skin from irritation and redness thanks to its anti-inflammatory and calming action, without weighing it down.

It helps protect the hair from the sun and wind, leaving it light, soft and shiny. Maracuja seed oil is a multifunctional concentrate of:

Flavonoids: strong antioxidant action, protect hair from free radicals, delaying aging

Vitamins: A – helps in the hair growth process, C and E – antioxidants, fight free radicals and increase hair elasticity. K – makes the bulbs rooted more firmly,

Minerals: phosphorus and potassium for vital and resistant hair

Immagine prodotti linea sole
THE FRAGRANCE
An intense bouquet of jasmine, magnolia and gardenia awakens the feeling and desire for the summer.The sweet notes of brown sugar and vanilla, softened by the citrus notes typical of the Mediterranean (bergamot, pink grapefruit, neroli) transport you to the heat of summer.Finally, the enveloping notes of vanilla beans intertwine with the woody notes of cedar and white musk.
SUN SHAMPOO

The after-sun shampoo gently cleanses the scalp and hair, removing chlorine, salt, sand and protective “leave-in” products. It eliminates impurities and leaves the hair clean. The soft, compact foam gives a pleasant sensation of lightness and softness to the touch. It nourishes the hair making it soft.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.
Maracuja Oil: soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action. Helps protect hair from sun and wind.
Polyquaternium 10: of natural origin, it has a detangling function.
Panthenol: it has a moisturizing and polishing function and improves combability.

HOW TO USE: distribute on damp scalp and hair. Massage. Emulsify and rinse If necessary, repeat the application.

Care&Style Sole Shampoo
SUN MASK

The after-sun mask nourishes hair parched by the sun and salt, leaving it soft, smooth and shiny.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.
Maracuja oil: soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action. Helps protect hair from sun and wind.
Biodegradable plant complex: derived from sugar cane, it has an emollient function, leaving the hair easy to comb.
Shea butter: obtained from the fruit of the Shea tree, it has an emollient function.

HOW TO USE: apply after shampooing on damp hair, leave on for 2-3 minutes, comb, rinse.

SUN KISS

Leave-in cream. Enriched with a UVB filter that helps protect against solar radiation, it smoothes the hair. Moisturizes, detangles and softens the hair. With anti-frizz eect, to be used both as a pre-styling and as a finish. It can be applied to wet or dry hair. The soft and light texture gives great versatility and a soft feel.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.
Maracuja oil: soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action. Helps protect hair from sun and wind.
UVB filter: protects the hair bra from damage induced by UVB rays, such as oxidative stress, dehydration and loss of elasticity.

HOW TO USE: apply before or after sun exposure. Reapply as needed. After exposure to the sun and after washing your hair, apply to towel-dried hair before drying it naturally or with a hairdryer. To define hair and eliminate frizz, also apply to dry hair.

Care&Style Sole Kiss
SUN PROTECTIVE OIL

Protective sun oil for hair. It protects the hair from the sun’s rays, salt and chlorine while preserving the cosmetic color thanks to the UVA/UVB filter. Its formula, enriched with Maracuja Oil and a biodegradable vegetable emollient, prevents hair from drying out without weighing it down. Silicone-free.

ACTIVE INGREDIENTS

It soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action. Helps protect hair from sun and wind.
UVA and UVB Filter: The filter provides protection against UVA rays, preserving the vibrancy and cosmetic and natural color of the hair. In addition, it prevents fading caused by sun exposure and protects the hair fiber from the harmful effects of UVB rays, thus helping to defend the hair fiber from oxidative stress, dehydration and loss of elasticity. P it rotates from the heat of the sun’s rays and reduces frizz, making the hair smooth and silky.

HOW TO USE: Spray over the entire length of hair. Apply before sun exposure and after each bath.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

Are you a hairdresser?

Contact us for more information on how to become one of our accredited hairdressers.

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Ristrutturante

La linea che unisce i prodotti care e i prodotti styling, dedicata ai capelli danneggiati e stressati.

La linea Care & Style Ristrutturante è pensata per tutti coloro che desiderano:


• Ripristinare la naturale lucentezza e robustezza del capello, riparando i capelli danneggiati, secchi, sfibrati, spezzati, con doppie punte;
• Proteggere e rinforzare il capello, prevenendo i danni causati da agenti esterni;
• Mantenere i capelli sani nel tempo.

Pepti-Molecular Technology: Ristrutturante polipeptidico dai diversi pesi molecolari

I laboratori Vitality’s hanno sviluppato un complesso esclusivo denominato Pepti-Molecular Technology: questa tecnologia, composta da aminoacidi e polipeptidi di pesi molecolari diversi, agisce simultaneamente su tutti gli strati del capello: cuticole, corteccia e midollo.

Pepti-Molecular Technology: azione e benefici

Aminoacidi (Basso peso molecolare)

PROLINA – ARGININA – VALINA 

DESCRIZIONE – Il basso peso molecolare permette loro di agire sui diversi strati del capello, dalla cuticola al midollo.

AZIONE  – Partecipano al ripristino fisiologico della cheratina. Azione idratante in profondità.

RISULTATO – Capelli più forti, flessibili e pettinabili, riduzione delle doppie punte.

Peptidi e shiitake complex (Medio peso molecolare)

KERAVIT complesso di origine vegetale derivante dalla patata SHIITAKE COMPLEX complesso derivante dal fungo Shiitake.

DESCRIZIONE – Il medio peso molecolare permette loro di agire sulla corteccia della fibra capillare e sulle cuticole.

AZIONE – Rinforzano in modo significativo la fibra capillare. Creano un film protettivo proteggendo il capello dall’inquinamento e dalle alte temperature. Favoriscono la chiusura delle cuticole.

RISULTATO – Capelli più robusti e disciplinati.

Polipeptidi (Alto peso molecolare)

VITAL-PROTECT complesso di origine vegetale derivante dal mais.


DESCRIZIONE – L’alto peso molecolare permette a questo complesso di depositarsi sullo strato più esterno del capello.


AZIONE – Crea un film protettivo proteggendo il capello dalle alte temperature, ha un effetto anti crespo e antistatico. Aiuta a mantenere la naturale brillantezza del capello.

RISULTATO – Capelli più disciplinati e brillanti.

IL PROFUMO

Care & Style Ristrutturante si contraddistingue per una fragranza floreale e agrumata. Una vera e propria sinfonia olfattiva che fonde la vivacità e la freschezza delle note di testa date dal bergamotto e pompelmo, con l’eleganza e la raffinatezza delle note di cuore, date dai fiori bianchi e la magnolia.


La fragranza si completa con le avvolgenti e sensuali note di fondo date dai legni che si fondono con le sofisticate e raffinate note ambrate e muschiate.

Descrizione olfattiva: floreale, agrumato

REPAIR PRE-TREATMENT

Pretrattamento per capelli sfruttati o danneggiati. Prepara il capello ad accogliere i successivi trattamenti Care & Style Ristrutturante.


PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
    • lo Shiitake Complex contenuto all’interno, protegge il capello dall’inquinamento;
V.E.G. Mix con azione emolliente e antiossidante
Vital-Detox rimuove le particelle indesiderate dai capelli come calcio, magnesio, rame e altri inquinanti, rivitalizzando i capelli e migliorando l’efficacia del trattamento Care & Style Ristrutturante.

Modo d’uso: dividere la capigliatura in sezioni, nebulizzare abbondante- mente su capelli umidi dalla base alle punte in modo uniforme. Massaggia- re le lunghezze per far penetrare il prodotto. Lasciare in posa 5 minuti. Non risciacquare. Sovrapporre Repair Shampoo massaggiando dalle lunghezze alla base.

REPAIR SHAMPOO

Shampoo per capelli sfruttati o danneggiati. La texture corposa deterge e districa i capelli donando un trattamento intenso.


PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
• il Keravit contenuto all’interno, riesce a penetrare nella corteccia della fibra capillare conferendo robustezza al capello;
V.E.G. Mix con azione emolliente e antiossidante. Polyquaternium-7 dona un’eccellente pettinabilità rendendo i capelli morbidi e setosi.

Modo d’uso: Sovrapporre Repair Shampoo (senza aver risciacquato Repair Pre-Treatment) massaggiando dalle lunghezze alla base. Lasciare in posa 5 minuti. Emulsionare sulla base. Risciacquare ed effettuare il secondo shampoo. Emulsionare e risciacquare.
Distribuire su cute e capelli umidi. Massaggiare, emulsionare e ri- sciacquare. Se necessario ripetere l’applicazione.

REPAIR ELIXIR CONCENTRATE

Elixir concentrato per capelli sfruttati o danneggiati. La texture leggera, permette di aderire perfettamente al capello senza appesantirlo. L’elevata concentrazione di aminoacidi presenti in formula, ben il 3%, permette di agire sui diversi livelli della struttura del capello riparandolo e donando più forza e corposità.

PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
    • gli Aminoacidi dal basso peso molecolare (prolina, arginina e valina) agiscono sui diversi strati del capello rinforzando la cheratina indebolita;
    • lo Shiitake Complex, grazie alle proprietà del fungo shiitake, migliora la forza e l’elasticità del capello agendo sulla fibra capillare e sulla cuticola;
   • il Keravit penetra nella struttura del capello e ne riduce la rottura;
V.E.G. Mix con azione emolliente e antiossidante.

Modo d’uso: dividere la capigliatura in sezioni. Erogare su capelli umidi di- stribuendolo abbondantemente dalla base alle punte in modo uniforme. Massaggiare le lunghezze per far penetrare il prodotto. Lasciare in posa 5 minuti con asciugamano tiepido o sotto vaporizzatore. Risciacquare ab- bondantemente, tamponare e procedere all’applicazione del Milky Repair

MILKY REPAIR

Latte per capelli sfruttati o danneggiati. Dona lucentezza e morbidezza. Protegge dal calore.

PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
    • il Vital-protect, complesso dall’alto peso molecolare di origine vegetale derivante dal mais, si deposita sullo strato più esterno del capello creando un film protettivo che lo protegge dalle alte temperature. Dona brillantezza e ha un’azione anti-crespo e antistatica aiutando nella fase di styling;
  • lo Shiitake Complex dona elasticità al capello e lo protegge dalle elevate temperature;
Olio di cocco biologico: la sua composizione ricca di acidi grassi, consente di penetrare in profondità nel fusto del capello favorendo un’idratazione intensa e prevenendo l’effetto crespo e le doppie punte. La vitamina E ed il ferro presenti all’interno, aiutano a rafforzare la struttura dei capelli, riducendone la rottura;
PCA (acido piroglutammico) è un umettante che aiuta a mantenere il livello di idratazione ottimale nel capello;
V.E.G. Mix con azione idratante e antiossidante.

Modo d’uso: erogare la quantità necessaria su capelli lavati e tamponati. Procedere con l’acconciatura desiderata.

Are you a hairdresser?

Contact us for more information on how to become one of our accredited hairdressers.

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Biondi

The line designed to enhance every shade of blonde

The line designed to enhance every shade of blonde and meet the specific needs of a hair fiber that is often fragile, thin and vulnerable. A complete beauty routine, formulated with targeted, high-performance active ingredients, designed to offer visible results from the first application. A treatment dedicated to the care and brightness of blonde, to enhance and preserve all its beauty.

Care&Style Biondi nasce per:

  • intensely moisturizing dry and dehydrated hair, restoring softness and body;
  • neutralize unwanted yellow and warm reflections;
  • reviving natural brightness, giving new light and brilliance to the color.

Because every blonde needs attention, care and tailor-made treatments.

Active ingredients

Hyaluronic acid

Hyaluronic acid is a molecule naturally present in our body. Applied to the hair, it acts as a powerful moisturizer, helping to:

  • Moisturize the lengths, making them softer, more elastic and brighter.
  • Plump up dry or brittle hair, improving its texture and overall appearance.
  • Reduce frizz, thanks to its ability to retain moisture and smooth the surface of the hair.
  • Protect the hair from external agents, creating a sort of protective film.
  • Strengthen the hair fiber.
  • Soothe dry or irritated scalps, improving skin hydration.

Lemon oil

Obtained from the cold pressing of lemon seeds, it has brightening, moisturizing and toning properties:

  • It has a detoxifying and rebalancing effect.
  • It leaves hair shiny and revitalized.
  • It helps strengthen brisk hair, thanks to its vitamin content.
Lemon water
Lemon water is obtained thanks to a distillation process that allows the water present in lemons to be extracted without altering their properties. It was created to reduce waste by reusing the water released during the production of concentrated juices or dehydrated fruit, from lemons of Italian origin.
Among its main benefits:
  • Gives a feeling of freshness and lightness
  • Helps revive the radiance of dull or dull hair
V.E.G. Mix

V.ITALITY’S E.XCLUSIVE G.REEN Mix:

is the complex of vegetable raw materials,

  • Echinacea, medicinal herb from organic farming
  • hazelnuts i.g.p. of the Langhe
  • Rice husks and husks from organic farming obtained with a specific extraction method that allows to obtain concentrated active ingredients, without the use of chemical solvents.
A natural mix, exclusive to Vitality's, with a moisturizing, antioxidant, emollient and nourishing function.
The scent

Care & Style Biondi is characterized by an intense and sophisticated fragrance that blends gourmand notes and floral accents on a warm and enveloping base. The opening combines the deep aroma of coffee with the liveliness of pink pepper. In the heart, the delicacy of rose and geranium is intertwined with the sweetness of caramel and the spicy warmth of nutmeg. The base combines amber, ambregris, musk, vanilla and benzoin in an elegant and persistent accord.

Bright Shampoo

Brightening shampoo. It gently cleanses by reviving the brightness of blonde. The hair is immediately shinier, lighter and softer.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water: has a detoxifying and rebalancing effect on the scalp, revitalizes the hair leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.
Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

Polyquaternium-10: is a polymer derived from cellulose with high film-forming, conditioning and restructuring power.

It improves the combability of dry and wet hair by increasing its shine and volume and reducing electrostatic charge.

HOW TO USE

Distribute over damp hair and scalp and massage. Massage. Emulsify and rinse If necessary, repeat the application.

Purple Bright Shampoo

Shampoo with purple pigments. It cleanses, giving the hair a sophisticated and radiant blonde. Purple pigments counteract unwanted yellow reflections.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water and oil: thanks to the high vitamin content, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Guar Hydroxypropyltrimonium Chloride: with excellent conditioning and detangling properties, it gives silkiness and softness to the hair.

Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

HOW TO USE

Distribute on damp hair. Massage. Emulsify and rinse If necessary, repeat the application.

Violet Bright Shampoo

Shampoo with purple pigments that cleanses giving the hair a sophisticated and radiant blonde. Purple pigments counteract unwanted yellow reflections. The hair is very shiny and soft from the first application. The dosage of pigments has been designed for professional work and results. To be used in the salon by the professional to have an optimal result.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water and oil: thanks to the high vitamin content, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Guar Hydroxypropyltrimonium Chloride: with excellent conditioning and detangling properties, it gives silkiness and softness to the hair.

Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

HOW TO USE

Distribute on damp hair. Massage. Emulsify and rinse Check by sight. If necessary, repeat the application.

Bright Velvet Conditioner

Conditioner for blonde, bleached or lightened hair. The full-bodied and enveloping texture allows the active ingredients to act on the hair fiber, making the hair silky and shiny. It is a conditioner with the lightness of a conditioner but the nourishment of a mask. Leaves the hair light. tag.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon Water and Oil: thanks to the high content of vitamins, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Amodimethicone: a conditioner that makes the hair soft, smooth and detangled. It gives shine to the hair and has an anti-frizz action.

HOW TO USE

Apply to towel-dried hair and leave on for 3/5 minutes. Rinse.

Bright Glow Oil

Illuminating oil that seals the hair fiber, giving shine and silkiness to the hair. It has a heat-protective action on the hair, protecting it from high temperatures. It is easily absorbed, leaving the hair shiny, light and dry.

ACTIVE INGREDIENTS

Lemon oil: thanks to its vitamin content, it strengthens brittle hair, leaving it silky, shiny and light.

Dicaprylyl Ether: is a light emollient, derived from vegetable oils. It gives silkiness to the hair and allows rapid absorption of the product.

Dimethiconol: has a conditioning effect on the hair and significantly increases its shine. It helps restore damaged cuticles and has a heat-protective action.

HOW TO USE

Apply to lengths and ends, damp hair or dry hair as a finish.

Increases the natural brightness of the color.

  • Provides hydration to dry and dehydrated hair.
  • Neutralizes unwanted yellow/warm reflections.
  • Hyaluronic acid moisturizes the hair, protects against external influences and reduces frizz.
  • Lemon oil and water strengthen brittle hair and give freshness and shine.
Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

Are you a hairdresser?

Contact us for more information on how to become one of our accredited hairdressers.

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