What is the difference between a professional colouring and a supermarket colouring?

Professional dyes are formulated to ensure precise and long-lasting results, with active ingredients designed to protect the hair structure during the coloring process. They are designed to be used by professionals who can evaluate the diagnosis of the hair, choose the right shade and manage dilution times and ratios based on the desired result. Large-scale retail colours, on the other hand, are formulated for standardised use and do not allow the same level of customisation and control over the final result.

What is vegan coloring and what does it mean in terms of formulation?

A vegan dye does not use substances of animal origin or GMOs. It is also often characterized by a reduced risk of irritation, thanks to the replacement of potentially allergenic components — such as PPD — with better-tolerated alternatives. Vitality’s has developed Zero Colour in this direction, its vegan colour with a high natural index (80-83%), ammonia-free and with PTD instead of PPD: according to a study by Northwestern University Medical Center, 57% of patients allergic to PPD tolerate PTD colours.

What does "naturalness index" mean in a professional color?

The naturalness index indicates the percentage of ingredients of natural origin or derivation present in the formula of a product, calculated through objective criteria and indicators established by the ISO 16128 standard. It is an increasingly important parameter in the choice of professional products, both for those looking for formulations that are more respectful of the hair and for those who are attentive to sustainability. Vitality’s applies this criterion to its colors: Zero Colour has a naturalness index between 80% and 83%, Heart between 86% and 89%.

What are the main Vitality's professional coloring lines?

The three flagship lines of Vitality’s colourway are Heart, Zero Colour and Mix&Match, each with a different philosophy and use. Heart is the permanent coloring that strengthens while coloring, available in 58 shades. Zero Colour is the vegan permanent colour, ammonia-free and with a high natural index, also designed for those with skin sensitivity problems. Mix&Match, on the other hand, is the tone-on-tone colour with an acidic pH with a gloss effect, not lightening, ideal for toning and customising the result on the lengths. Three different answers for three different needs, all within the same professional range.

Where can I find Vitality's professional coloring products?

Vitality’s styling products are distributed exclusively through accredited hairdressers and retailers. Contact us to find out more

Care&Scalp - Peeling

The smart skin care revolution

Over time, dead cells on the epidermis can accumulate, hindering proper cell regeneration. Enzymatic exfoliation promotes the stimulation of microcirculation of the superficial layers of the scalp. Better circulation can contribute to a more effective supply of nutrients to the root, improving overall hair health.

Purifying Shampoo

Treatment formulated to gently exfoliate the scalp, removing dead cells and impurities that can clog hair follicles.

The light and velvety texture of the peeling, together with the refreshing effect of the organic aloe vera gel, offer a unique sensory experience.

The scalp care routine becomes a moment of relaxation. This versa- tile product prepares the scalp to absorb Care & Scalp treatments. Acid pH formula.

How to use: when dry hair, distribute directly from the spray tube in a radial pattern on the scalp.
Leave on for 5 minutes, emulsify and rinse. Follow with Care & Scalp shampoo

Active ingredients

Papain: Papaya enzymes play a key role in removing impurities while maintaining the scalp’s natural hydrolipidic balance and promoting deep cleansing without the use of abrasive particles.

Organic Aloe Vera Gel: known for its soothing, moisturizing and regenerative properties.
Aloe vera helps to reduce irritation, soothe any inflammation and provide deep hydration, creating an optimal environment for scalp health.

The scent

The Enzymatic Peeling is characterized by a scent that captures the vibrant and refreshing essence of rural mint, wrapped in a symphony of citrus and musky notes.

This fragrance is a celebration of lively freshness and aromatic serenity.

A ritual that evokes the feeling of a regenerating walk in a mountain forest.

Are you a hairdresser?

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The products of the

The products

Discover our product section

Care&Scalp

Enzyme peel

Care&Scalp

Strengthening shampoo – hair loss prevention

Care&Scalp

Care&Scalp Strengthening Treatment – Hair Loss Prevention

Care&Scalp

Dermo soothing shampoo

Care&Scalp

Soothing emollient serum

Ristrutturante

La linea che unisce i prodotti care e i prodotti styling, dedicata ai capelli danneggiati e stressati.

La linea Care & Style Ristrutturante è pensata per tutti coloro che desiderano:

• Ripristinare la naturale lucentezza e robustezza del capello, riparando i capelli danneggiati, secchi, sfibrati, spezzati, con doppie punte;
• Proteggere e rinforzare il capello, prevenendo i danni causati da agenti esterni;
• Mantenere i capelli sani nel tempo.

Pepti-Molecular Technology: Ristrutturante polipeptidico dai diversi pesi molecolari

I laboratori Vitality’s hanno sviluppato un complesso esclusivo denominato Pepti-Molecular Technology: questa tecnologia, composta da aminoacidi e polipeptidi di pesi molecolari diversi, agisce simultaneamente su tutti gli strati del capello: cuticole, corteccia e midollo.

Pepti-Molecular Technology: azione e benefici

Aminoacidi (Basso peso molecolare)

PROLINA – ARGININA – VALINA

DESCRIZIONE – Il basso peso molecolare permette loro di agire sui diversi strati del capello, dalla cuticola al midollo.

AZIONE – Partecipano al ripristino fisiologico della cheratina. Azione idratante in profondità.

RISULTATO – Capelli più forti, flessibili e pettinabili, riduzione delle doppie punte.

Peptidi e shiitake complex (Medio peso molecolare)

KERAVIT complesso di origine vegetale derivante dalla patata SHIITAKE COMPLEX complesso derivante dal fungo Shiitake.

DESCRIZIONE – Il medio peso molecolare permette loro di agire sulla corteccia della fibra capillare e sulle cuticole.

AZIONE – Rinforzano in modo significativo la fibra capillare. Creano un film protettivo proteggendo il capello dall’inquinamento e dalle alte temperature. Favoriscono la chiusura delle cuticole.

RISULTATO – Capelli più robusti e disciplinati.

Polipeptidi (Alto peso molecolare)

VITAL-PROTECT complesso di origine vegetale derivante dal mais.

DESCRIZIONE – L’alto peso molecolare permette a questo complesso di depositarsi sullo strato più esterno del capello.

AZIONE – Crea un film protettivo proteggendo il capello dalle alte temperature, ha un effetto anti crespo e antistatico. Aiuta a mantenere la naturale brillantezza del capello.

RISULTATO – Capelli più disciplinati e brillanti.

IL PROFUMO

Care & Style Ristrutturante si contraddistingue per una fragranza floreale e agrumata. Una vera e propria sinfonia olfattiva che fonde la vivacità e la freschezza delle note di testa date dal bergamotto e pompelmo, con l’eleganza e la raffinatezza delle note di cuore, date dai fiori bianchi e la magnolia.

La fragranza si completa con le avvolgenti e sensuali note di fondo date dai legni che si fondono con le sofisticate e raffinate note ambrate e muschiate.

Descrizione olfattiva: floreale, agrumato

REPAIR PRE-TREATMENT

Pretrattamento per capelli sfruttati o danneggiati. Prepara il capello ad accogliere i successivi trattamenti Care & Style Ristrutturante.

PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
• lo Shiitake Complex contenuto all’interno, protegge il capello dall’inquinamento;
V.E.G. Mix con azione emolliente e antiossidante
Vital-Detox rimuove le particelle indesiderate dai capelli come calcio, magnesio, rame e altri inquinanti, rivitalizzando i capelli e migliorando l’efficacia del trattamento Care & Style Ristrutturante.

Modo d’uso: dividere la capigliatura in sezioni, nebulizzare abbondante- mente su capelli umidi dalla base alle punte in modo uniforme. Massaggia- re le lunghezze per far penetrare il prodotto. Lasciare in posa 5 minuti. Non risciacquare. Sovrapporre Repair Shampoo massaggiando dalle lunghezze alla base.

REPAIR SHAMPOO

Shampoo per capelli sfruttati o danneggiati. La texture corposa deterge e districa i capelli donando un trattamento intenso.

PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
• il Keravit contenuto all’interno, riesce a penetrare nella corteccia della fibra capillare conferendo robustezza al capello;
V.E.G. Mix con azione emolliente e antiossidante. Polyquaternium-7 dona un’eccellente pettinabilità rendendo i capelli morbidi e setosi.

Modo d’uso: Sovrapporre Repair Shampoo (senza aver risciacquato Repair Pre-Treatment) massaggiando dalle lunghezze alla base. Lasciare in posa 5 minuti. Emulsionare sulla base. Risciacquare ed effettuare il secondo shampoo. Emulsionare e risciacquare.
Distribuire su cute e capelli umidi. Massaggiare, emulsionare e ri- sciacquare. Se necessario ripetere l’applicazione.

REPAIR ELIXIR CONCENTRATE

Elixir concentrato per capelli sfruttati o danneggiati. La texture leggera, permette di aderire perfettamente al capello senza appesantirlo. L’elevata concentrazione di aminoacidi presenti in formula, ben il 3%, permette di agire sui diversi livelli della struttura del capello riparandolo e donando più forza e corposità.

PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
• gli Aminoacidi dal basso peso molecolare (prolina, arginina e valina) agiscono sui diversi strati del capello rinforzando la cheratina indebolita;
• lo Shiitake Complex, grazie alle proprietà del fungo shiitake, migliora la forza e l’elasticità del capello agendo sulla fibra capillare e sulla cuticola;
• il Keravit penetra nella struttura del capello e ne riduce la rottura;
V.E.G. Mix con azione emolliente e antiossidante.

Modo d’uso: dividere la capigliatura in sezioni. Erogare su capelli umidi di- stribuendolo abbondantemente dalla base alle punte in modo uniforme. Massaggiare le lunghezze per far penetrare il prodotto. Lasciare in posa 5 minuti con asciugamano tiepido o sotto vaporizzatore. Risciacquare ab- bondantemente, tamponare e procedere all’applicazione del Milky Repair

MILKY REPAIR

Latte per capelli sfruttati o danneggiati. Dona lucentezza e morbidezza. Protegge dal calore.

PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
• il Vital-protect, complesso dall’alto peso molecolare di origine vegetale derivante dal mais, si deposita sullo strato più esterno del capello creando un film protettivo che lo protegge dalle alte temperature. Dona brillantezza e ha un’azione anti-crespo e antistatica aiutando nella fase di styling;
• lo Shiitake Complex dona elasticità al capello e lo protegge dalle elevate temperature;
Olio di cocco biologico: la sua composizione ricca di acidi grassi, consente di penetrare in profondità nel fusto del capello favorendo un’idratazione intensa e prevenendo l’effetto crespo e le doppie punte. La vitamina E ed il ferro presenti all’interno, aiutano a rafforzare la struttura dei capelli, riducendone la rottura;
PCA (acido piroglutammico) è un umettante che aiuta a mantenere il livello di idratazione ottimale nel capello;
V.E.G. Mix con azione idratante e antiossidante.

Modo d’uso: erogare la quantità necessaria su capelli lavati e tamponati. Procedere con l’acconciatura desiderata.

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Le nostre migliori scelte

I prodotti

Scopri la nostra sezione di prodotti

Care&Style

Repair shampoo – Hair restructuring shampoo

Care&Style

Repair Pre-Treatment – Ristrutturante

Care&Style

Repair Elixir Concentrate – Ristrutturante

Care&Style

Milky Repair – Hair Restructuring Milk

Biondi

The line designed to enhance every shade of blonde

The line designed to enhance every shade of blonde and meet the specific needs of a hair fiber that is often fragile, thin and vulnerable. A complete beauty routine, formulated with targeted, high-performance active ingredients, designed to offer visible results from the first application. A treatment dedicated to the care and brightness of blonde, to enhance and preserve all its beauty.

Care&Style Biondi nasce per:

intensely moisturizing dry and dehydrated hair, restoring softness and body;
neutralize unwanted yellow and warm reflections;
reviving natural brightness, giving new light and brilliance to the color.

Because every blonde needs attention, care and tailor-made treatments.

Active ingredients

Hyaluronic acid

Hyaluronic acid is a molecule naturally present in our body. Applied to the hair, it acts as a powerful moisturizer, helping to:

Moisturize the lengths, making them softer, more elastic and brighter.
Plump up dry or brittle hair, improving its texture and overall appearance.
Reduce frizz, thanks to its ability to retain moisture and smooth the surface of the hair.
Protect the hair from external agents, creating a sort of protective film.
Strengthen the hair fiber.
Soothe dry or irritated scalps, improving skin hydration.

Lemon oil

Obtained from the cold pressing of lemon seeds, it has brightening, moisturizing and toning properties:

It has a detoxifying and rebalancing effect.
It leaves hair shiny and revitalized.
It helps strengthen brisk hair, thanks to its vitamin content.

Lemon water

Lemon water is obtained thanks to a distillation process that allows the water present in lemons to be extracted without altering their properties. It was created to reduce waste by reusing the water released during the production of concentrated juices or dehydrated fruit, from lemons of Italian origin.

Among its main benefits:

Gives a feeling of freshness and lightness
Helps revive the radiance of dull or dull hair

V.E.G. Mix

V.ITALITY’S E.XCLUSIVE G.REEN Mix:

is the complex of vegetable raw materials,

Echinacea, medicinal herb from organic farming
hazelnuts i.g.p. of the Langhe
Rice husks and husks from organic farming obtained with a specific extraction method that allows to obtain concentrated active ingredients, without the use of chemical solvents.

A natural mix, exclusive to Vitality's, with a moisturizing, antioxidant, emollient and nourishing function.

The scent

Care & Style Biondi is characterized by an intense and sophisticated fragrance that blends gourmand notes and floral accents on a warm and enveloping base. The opening combines the deep aroma of coffee with the liveliness of pink pepper. In the heart, the delicacy of rose and geranium is intertwined with the sweetness of caramel and the spicy warmth of nutmeg. The base combines amber, ambregris, musk, vanilla and benzoin in an elegant and persistent accord.

Bright Shampoo

Brightening shampoo. It gently cleanses by reviving the brightness of blonde. The hair is immediately shinier, lighter and softer.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water: has a detoxifying and rebalancing effect on the scalp, revitalizes the hair leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.
Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

Polyquaternium-10: is a polymer derived from cellulose with high film-forming, conditioning and restructuring power.

It improves the combability of dry and wet hair by increasing its shine and volume and reducing electrostatic charge.

HOW TO USE

Distribute over damp hair and scalp and massage. Massage. Emulsify and rinse If necessary, repeat the application.

Purple Bright Shampoo

Shampoo with purple pigments. It cleanses, giving the hair a sophisticated and radiant blonde. Purple pigments counteract unwanted yellow reflections.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water and oil: thanks to the high vitamin content, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Guar Hydroxypropyltrimonium Chloride: with excellent conditioning and detangling properties, it gives silkiness and softness to the hair.

Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

HOW TO USE

Distribute on damp hair. Massage. Emulsify and rinse If necessary, repeat the application.

Violet Bright Shampoo

Shampoo with purple pigments that cleanses giving the hair a sophisticated and radiant blonde. Purple pigments counteract unwanted yellow reflections. The hair is very shiny and soft from the first application. The dosage of pigments has been designed for professional work and results. To be used in the salon by the professional to have an optimal result.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water and oil: thanks to the high vitamin content, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Guar Hydroxypropyltrimonium Chloride: with excellent conditioning and detangling properties, it gives silkiness and softness to the hair.

Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

HOW TO USE

Distribute on damp hair. Massage. Emulsify and rinse Check by sight. If necessary, repeat the application.

Bright Velvet Conditioner

Conditioner for blonde, bleached or lightened hair. The full-bodied and enveloping texture allows the active ingredients to act on the hair fiber, making the hair silky and shiny. It is a conditioner with the lightness of a conditioner but the nourishment of a mask. Leaves the hair light. tag.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon Water and Oil: thanks to the high content of vitamins, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Amodimethicone: a conditioner that makes the hair soft, smooth and detangled. It gives shine to the hair and has an anti-frizz action.

HOW TO USE

Apply to towel-dried hair and leave on for 3/5 minutes. Rinse.

Bright Glow Oil

Illuminating oil that seals the hair fiber, giving shine and silkiness to the hair. It has a heat-protective action on the hair, protecting it from high temperatures. It is easily absorbed, leaving the hair shiny, light and dry.

ACTIVE INGREDIENTS

Lemon oil: thanks to its vitamin content, it strengthens brittle hair, leaving it silky, shiny and light.

Dicaprylyl Ether: is a light emollient, derived from vegetable oils. It gives silkiness to the hair and allows rapid absorption of the product.

Dimethiconol: has a conditioning effect on the hair and significantly increases its shine. It helps restore damaged cuticles and has a heat-protective action.

HOW TO USE

Apply to lengths and ends, damp hair or dry hair as a finish.

Increases the natural brightness of the color.

Provides hydration to dry and dehydrated hair.
Neutralizes unwanted yellow/warm reflections.
Hyaluronic acid moisturizes the hair, protects against external influences and reduces frizz.
Lemon oil and water strengthen brittle hair and give freshness and shine.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

Are you a hairdresser?

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The products of the line

The products

Discover our product section

Care&Style

Rich Shampoo – Shampoo for dry and frizzy hair

Care&Style

Absolute rich oil – Nourishing oil

Care&Style

Milky rich nectar – No-rinse milk

Care&Style

Rich Mask – Professional hair mask for dry and sensitive hair

Care&Style

Hand Cream

Zero

With the new collection we embrace the vegan philosophy as a responsibility towards the world in which we live.

In an era in which environmental awareness, the search for authenticity and psychophysical well-being take on a central role in daily life, consumers demand a new dimension in the shopping experience and interaction with brands.

Vegan

No substances of animal origin or GMO substances are used for its production.

Naturalness index

Vitality’s laboratories have calculated the Zero Colour Naturalness Index which, through objective criteria and indicators (ISO16128), establishes the percentage present in the formula of ingredients of natural origin or derivation.

Organic extracts

Organic extracts of green tea, aloe, marshmallow, horsetail and thyme have antioxidant and emollient properties and help protect the color and make the hair soft and silky.
Obtained from organically grown plants or from controlled spontaneous harvesting.
The extraction process takes place while keeping the organoleptic and functional qualities of the plants intact, a technology that allows you to respect the environment, saving energy because it exploits low temperatures.

3 pillars of Zero Colour

Diamond skin protection

REDUCED RISK OF ALLERGIES

Diamond Skin Protection, composed of Alpha Bisabolol, has softening, calming, soothing and anti-inflammatory properties.
It reduces skin redness and produces a softening effect, especially on particularly delicate and sensitive skin. It helps protect the skin from the undesirable effects of staining, without altering its effectiveness.

Shine complex

MULTIFACETED, FULL AND BRIGHT COLOUR

Mix of active ingredients that gives the hair extraordinary shine and color hold.
This particular blend has a moisturizing, emollient and softening activity that allows you to obtain a bright and long-lasting color.

Sweet protection

DELICATE RENOVATION

Thanks to the restructuring properties of the wheat vegetable protein complex, present in the formula, the hair is soft and easy to comb.

Ammonia-free

Up to 4 lightening tones in total safety for the hair.

Formulae

A soft and creamy texture delicately scented with floral notes of violet and ylang ylang.

With PTD

PPD, i.e. para phenylenediamine, is one of the fundamental components of hair coloring.
In some people with sensitive skin and predisposed to irritation, the presence of PPD can cause redness or contact dermatitis. PPD can be replaced with paratoluenediamine (PTD) which is a component tolerated by more people. 57%* of patients allergic to PPD tolerate PTD stains

(*study performed by Northwestern University Medical Center Source National Institutes of Health).

How to use Zero Colour

Dilution ratio

1:1

It allows you to have a cream with a denser, full-bodied and enveloping texture, which does not run, easy to distribute on the hair.

With a processing time of 30 to 45 minutes.

Technical tips

To get the best result:

Apply with very thin strand separations
Apply in storage, placing the creamy mixture on the hair, without spreading it with the brush

Are you a hairdresser?

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The products of the line

The products

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Zero

Zero Colour – Ammonia-free colouring

Zero

Zero Activator

HEART

Color and strength in a beat

Society, cultural movements and customs influence trends and vice versa

Thanks to fashion, today we can communicate who we are and our values.

All style choices lead to the search for brands close to our way of living and being in the world: they aim to keep together

being unique and trendy at the same time. A professional hair color is the first step on this path of rediscovery of oneself and one’s desires to feel more beautiful and self-confident.

Because the beauty of women is close to our hearts.

The heart at the center

Stopped.
Close your eyes and breathe: you will feel it beating inside you.

At the center of your emotions.

Vitality’s has put color at the center, as a driver of business, innovation and fashion trends.

From the heart of the color they propagate the vibrations that give life to the whole Vitality’s world.

Colour with a technological heart. In one beat, it colors and strengthens the hair.

Resistant, healthy, shiny and hydrated hair. Colour that is faithful over time. With a high index of naturalness.

Each Heart formula has been subjected to molar balancing, to achieve full, bright colors and intense reflections.

Effective formula for amazing results.

Heart is Vitality’s coloring that strengthens while coloring, improving the firmness of the hair, increasing its resistance to the skin.

35%

Phytokeratin: the strength of vegetable proteins

Following Vitality’s environmental awareness path, the Heart coloring cream is enriched with phytokeratin, the plant-based keratin derived from hemp and rice. Keratin is a protein that makes up the structure of the hair (scales and cortex). It gives compactness and elasticity to the hair.

Resistant and strong hair.

Omega glow complex

Omega Glow Complex is the plant-based complex of safflower and avocado oils contained in the Heart color. Rich in omega 3 – 6 – 9 fatty acids, vitamins D, E, K, it acts on two levels:

Inside the hair:

• brings hydration and nourishment;
• counteracts the action of free radicals thanks to its antioxidant action.

On the outside of the hair:

• creates a lipid film, giving elasticity.

Pomegranate extract: a powerful natural antioxidant

Rich in polyphenols, the pomegranate extract contained in Heart coloring cream helps protect the color, prolonging its duration.

Thanks to its antioxidant properties, in fact, pomegranate extract helps preserve color over time, counteracting aging due to the external action of free radicals.

HIGH NATURALNESS INDEX IN RESPECT OF THE ENVIRONMENTHeart coloring cream has a naturalness index of

86-89%

Texture characterized by a delicate floral and fruity fragrance, in which notes of peony and pomegranate prevail.

Activators, for an uncompromising color result

To get the most out of your Heart coloring cream, Vitality’s has formulated Heart Activators.

Specific formulas developed to work in synergy with the coloring cream.

They optimize color hold and stability.

They facilitate mixing, for a soft cream that adheres precisely to the hair.

Naturalness index 82-86%*.

58 NUANCES all the colors of the heart

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The products

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Heart

Color Heart – Professional hair coloring for women

Heart

Activators 10/20/30/40 vol.

Mix&Match

Mix & Match is a gloss-effect treatment colour with an acidic pH. The hair appears fuller, fuller and shinier.

The world of hair colour is constantly evolving, adapting to the desires and needs of those looking for an ever-more natural and personalised result.

Today, women want bright, soft, multifaceted shades that enhance the authentic beauty of their hair without compromising its health.

Colouring hair is no longer just a change of look, but a tailor-made experience, able to enhance all shades with harmony and a delicate touch.

Mix & Match is Vitality’s innovative tone-on-tone colouring system with an acid pH.

Designed for optimum performance and protection, it provides vibrant colour while respecting hair.

Mix & Match marks a new era in Vitality’s colouring, combining technology and delicate, nourishing ingredients.

It is the ideal choice for those attentive to both beauty and hair care.

The union of two worlds

Just like Care & Style, which unites the hair care and styling worlds, with Mix & Match the & is not just a symbol, but a bridge projected into the future, with fi rm foundations in the past.

Past because it takes up the legacy of past colouring techniques and experiences. Future because of its advanced and versatile formulation, for trendy, modern results.

Liquid glossing colour

Mix & Match is a non-lightening tone-on-tone colouring system characterised by spicy and fl oral
top notes, with a woody and fruity base.

Treatment colouring: Leaves hair soft and easy to comb. Hair appears fuller, with greater body

Gloss-fi nish colouring: After colouring, hair is brighter, sleeker and shinier. Mix & Match gives an immediate
gloss eff ect.

Personalised colouring: The colour obtained depends on the hair type, existing lightening eff ects and the
result desired by the client. The fi nal eff ect is a custom colour.

Acid-pH

Acid-pH products help preserve the integrity of hair, reducing the possibility of damage.

The result is radiant, healthy-looking hair.

The acid pH minimizes any stress on the cuticle, while preserving the optimal lipid structure of the hair.

Mix & Match is an acid-pH colouring system that helps close the scales of the hair fi bre, guaranteeing an extremely bright, glossy eff ect.

Liquid hair colour that turns into a gel

Mix & Match is a liquid hair colour that, when mixed with the liquid Activator, turns into a gel.

Mix & Match is applied with its specific Vitality’s bottle, designed for optimal distribution.

The gel colour ensures optimal penetration into hair and is easier to apply evenly.

What makes Mix & Match unique

SEA BUCKTHORN BERRY OIL

Thanks to its regenerating, nourishing and protective properties, sea buckthorn oil is an excellent choice for healthier, stronger and shinier hair.

Nourishing and moisturising properties

Sea buckthorn oil is rich in vitamins, antioxidants and essential fatty acids

Vitamina E, Vitamina C e provitamina A: Potenti antiossidanti che aiutano a proteggere i capelli dai danni ambientali e dai radicali liberi.
Omega 3, 6, 7 e 9: Nutrono in profondità i capelli, lasciandoli più forti e lucenti.

CONDITIONING COMPLEX

Conditioning for hair: hair receives treatment without being weighed down.
Anti-static effect
Leaves hair easy to comb: its emollient action on the hair makes it softer and easier to comb.
Adds shine to hair: thanks to its ability to form a thin protective layer around shafts, it lends a shiny and healthy appearance to hair, reducing any dull or spent effect.
Silkiness and softness: it works together with the sea buckthorn oil to give softness, hydration and shine.

CREATINE SHIELD

Amino acid derivative, similar to the natural creatine found in hair.
Film-forming effect: forms a protective film around hair to help retain moisture and protect against environmental damage.
Reduces hair breakage.
Reconstructs the internal structure of hair, improving the strength of all hair types.
Protection of the internal structure of hair: protects hair against external damage and helps in the repair of damaged hair.

Why Mix & Match?

Mix because nuances can be mixed together. With Clear, in particular, an infinity of nuances can be created.

Matchbecause it can be used in combination with other Vitality’s hair colours.

Where more coverage is needed, Heart, Zero or Tone can be used on the roots and Mix & Match on
the lengths. The colouring system can be customised to create an unlimited palette of colours and salon services.

Activator

Activate 6 volumes

Liquid formula for quick and easy application.

The Activator bottle has a practical dispensing cap that allows the right amount of product to be dosed.

Mixed with the chosen shades, it gives a gel texture, perfect for application with the Vitality’s applicator bottle.

Mix 1:1

Clear

A fantastic ally!

Used alone, it gives extraordinary gloss, shine and a cosmetic eff ect to hair. In combination with other hades, it creates custom colour to satisfy the needs of clients.

31 shades to create the perfect mix

How to use it

Mix 1:1

Application times:

by sight for very porous and sensitized hair
10 min. for slightly sensitized hair
20/25 min. for coloured or natural hair
Toning lengths/tips

Toning lengths/tips
If hair is highly sensitized and has a depth of 10, wash the hair and towel-dry. Apply the chosen shade to the towel-dried hair and visually check the progress of the colour to be achieved. Rinse thoroughly and wash hair with Care & Style Chroma Shampoo. If hair is not very sensitized or has a depth of 6 to 9, wash the hair and half dry (50%), then proceed with the application of the chosen shade, visually checking progress (10–20 minutes). Rinse thoroughly and wash hair with Care & Style Chroma Shampoo.

Coverage of grey hair (up to 30%)

Use natural or golden shades. Wash hair and dry fully (100%) before application.

Apply the chosen shade, cover hair with a cap and use a heat source. Leave for 20 min. + 5 min. at room temperature.

Rinse thoroughly and wash hair with Care & Style Chroma Shampoo.

- A formula that combines technology with delicate, nourishing ingredients
- Acid-pH colouring
- Treatment of hair
- Contemporary colour results
- Multifaceted colour effects
- Gloss finish
- Wide range of shades
- Sustainable packaging and manufacturing:
- Recycled R-PET bottle
- FSC cardboard box
- Cold manufactured, saving more than 90% of energy

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Our Top Picks

The products

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Care&Style

Chroma shampoo – for coloured hair

Care&Style

Chroma silk – Gel-mask for colored hair

Care&Style

Chroma heat protector – No-rinse heat-protecting serum for coloured hair

Care&Style

Chroma travel kit

Care&Style

Chroma blow – Lightweight gloss spray for coloured hair

Why Mix & Match?

Aggiungi qui il testo dell’intestazione

Espresso

Life today is increasingly hectic, and that’s why fast, high-performance services are increasingly in demand. For those who want to treat themselves to a coloring and restructuring treatment in just 5 minutes.

It is the effective and fast professional service…

… just the time for a coffee!

Ideal for fast color service
in the living room or at home.

To revive your color,
or for those who want to experiment with new looks.

Gradually fades away
with washing without changing
the starting point.

Acidic pH

Helps to close the scales by fixing
inside the hair the colored pigment.

Restructuring

Its formula rich in active ingredients guarantees vital and strong hair, always in perfect shape.

Delicate

Ammonia-free, it is ideal for even the most sensitive skin.
It leaves a sweet vanilla scent on the hair.

Governing
Applied as a mask after shampooing, as well as coloring
the hair, helps to make it softer and easier to comb.

Practical

New easy-to-use pack that facilitates the application of the product in the salon and at home.

UPCYCLING

Vitality’s recovers the unused parts of coffee from a local company and, in collaboration with a Turin-based Cleantech Company (a company with a low environmental impact focused on the research and development of extraction techniques) creates the exclusive active ingredient of Espresso,
the RE-CUP COFFEE.

The restructuring active ingredient in Espresso

KERAVIT

Molecular complex based on vegetable proteins that deeply restructures the hair, giving shine and softness.

What it contains: KERATIN.

Benefits: Robust and more elastic hair without frizz.

Silver

To strengthen cool blonde tones.

Platinum

To enhance the highlights of platinum blonde hair with very light lightening.

Latte macchiato

To cool down light blonde to blonde hair highlights.

Mocaccino

To cool warm, golden highlights on blonde hair.

Cappuccino

To intensify the highlights of blonde to dark blonde hair.

Brown

To brighten up light brown to brown hair.

Blue

To intensify the blue tones.

Violet

To intensify the shades of purple.

Red

To enhance the highlights of red hair.

Copper

To revive and enhance copper and copper/red hair.

Golden

To brighten up light blonde hair with golden highlights.

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The products of the line

The products

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Espresso latte macchiato

Sole

Il Sole fa bene alla pelle,aiuta a riposare meglio,migliora l’umoree allontana lo stress

Conosci gli e etti delle radiazioni solari per esporti al sole nel modo giusto e in piena sicurezza?

Le radiazioni ultravioletti provengono sia dalla luce diretta sia da quella indiretta.

A seconda della lunghezza d’onda si dividono in 3 tipologie:

UVA: hanno una lunghezza d’onda lunga e penetrano nel derma, provocando un invecchiamento precoce della pelle. Questi raggi possono causare danni a lungo termine.

UVB: hanno una lunghezza d’onda media e vengono assorbiti dall’epidermide, ma non raggiungono il derma. Sono responsabili dell’abbronzatura ma anche di scottature, eritemi, ustioni e alterazioni nella struttura delle cellule. Contribuiscono alla sintesi della vitamina D.

UVC: hanno una lunghezza d’onda corta. Sono le radiazioni più dannose, ma non arrivano alla super cie terrestre, perché assorbite dallo strato di ozono presente nell’atmosfera.

L’intensità dei raggi UV dipende dalla stagione, dal momento della giornata, dall’altitudine e latitudine.

Una prolungata esposizione al sole può essere dannosa anche per i capelli. I capelli si indeboliscono, sottoposti a un forte stress ossidativo, disidratandosi e perdendo di elasticità. Il colore cosmetico sbiadisce e il cuoio capelluto può irritarsi.

È importante proteggere i capelli dai raggi UVB, così come si protegge la pelle, con prodotti specifici.

Sole è la linea di prodotti essenziali di Vitality’s per il trattamento e la protezione dei capelli esposti a sole e vento

PASSION FRUIT

L’olio di maracuja (o frutto della passione), deriva dalla pianta della passi ora edulis, una piccola pianta rampicante coltivata in Sudamerica.

Dalla spremitura a freddo dei semi deriva l’olio che idrata i capelli e lenisce la cute dalle irritazioni e dagli arrossamenti grazie alla sua azione antinfiammatoria e calmante, senza appesantire.

Contribuisce a proteggere i capelli da sole e vento lasciandoli leggeri, morbidi e lucidi. L’olio di semi di maracuja è un concentrato multifunzione di:

Flavonoidi: forte azione antiossidante, proteggono i capelli dai radicali liberi, ritardandone l’invecchiamento

Vitamine: A – aiuta nel processo di crescita dei capelli, C ed E – antiossidanti, combattono i radicali liberi e aumentano l’elasticità dei capelli. K – rende i bulbi radicati più saldamente,

Minerali: fosforo e potassio per capelli vitali e resistenti

IL PROFUMO

Un intenso bouquet orito di gelsomino, magnolia e gardenia risveglia la sensazione e la voglia della bella stagione. Le note dolci dello zucchero integrale e del ore della vaniglia, attenuate dalle note agrumate tipiche del mediterraneo (bergamotto, pompelmo rosa, neroli) trasportano nel caldo dell’estate. Infine, le note avvolgenti delle bacche di vaniglia si intrecciano alle note legnose del cedro e del muschio bianco.

SHAMPOO SOLE

Lo shampoo dopo sole deterge delicatamente cute e capelli, rimuovendo cloro, salsedine, sabbia e prodotti «leave in» di protezione. Elimina le impurità e lascia il capello deterso. La schiuma so ce e compatta regala una piacevole sensazione di leggerezza e morbidezza al tatto. Nutre i capelli rendendoli morbidi.

PRINCIPI ATTIVI

V.E.G. Mix: ha proprietà idratanti e antiossidanti.
Olio di Maracuja: lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antin ammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Polyquaternium 10: di origine naturale, ha funzione districante.
Pantenolo: ha funzione idratante e lucidante e migliora la pettinabilità.

MODO D’USO: distribuire su cute e capelli umidi. Massaggiare. Emulsionare e risciacquare. Se necessario ripetere l’applicazione.

MASCHERA SOLE

La maschera dopo sole nutre i capelli inariditi dal sole e dalla salsedine, lasciandoli morbidi, levigati e lucenti.

PRINCIPI ATTIVI

V.E.G. Mix: ha proprietà idratanti e antiossidanti.
Olio di Maracuja: lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antinfiammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Complesso vegetale biodegradabile: derivante dalla canna da zucchero, ha funzione emolliente, lascia i capelli facili da pettinare.
Burro di karitè: ricavato dal frutto dell’albero di Karitè, ha funzione emolliente.

MODO D’USO: applicare dopo lo shampoo su capelli umidi, lasciare agire 2-3 minuti, pettinare, risciacquare.

SUN KISS

Crema senza risciacquo. Arricchita con filtro UVB che aiuta a proteggere dalle radiazioni solari, leviga i capelli. Idrata, districa e ammorbidisce i capelli. Con e etto anti-crespo, da usare sia come pre-piega sia come finish. Può essere applicata su capelli bagnati o asciutti. La texture morbida e leggera conferisce grande versatilità e sensazione di morbidezza.

PRINCIPI ATTIVI

V.E.G. Mix: ha proprietà idratanti e antiossidanti.
Olio di Maracuja: lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antinfiammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Filtro UVB: protegge la bra capillare dai danni indotti dai raggi UVB, quali stress ossidativo, disidratazione e perdita di elasticità.

MODO D’USO: applicare prima o dopo l’esposizione al sole. Riapplicare al bisogno. Dopo l’esposizione al sole e dopo aver lavato i capelli, applicare su capelli tamponati prima di procedere all’asciugatura naturale o con phon. Per definire i capelli ed eliminare il crespo, applicare anche su capelli asciutti.

SUN PROTECTIVE OIL

Olio solare protettivo per capelli. Protegge i capelli dai raggi del sole, dalla salsedine e dal cloro preservando il colore cosmetico grazie al filtro UVA/UVB. La sua formula, arricchita con Olio di Maracuja e da un emolliente vegetale biodegradabile, previene la disidratazione dei capelli senza appesantirli. Senza siliconi.

PRINCIPI ATTIVI

lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antinfiammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Filtro UVA e UVB: Il filtro fornisce una protezione contro i raggi UVA, preservando la vivacità e il colore cosmetico e naturale dei capelli. Inoltre, previene lo sbiadimento causato dall’esposizione solare e protegge la fibra capillare dagli effetti dannosi dei raggi UVB, contribuendo così a difendere la fibra capillare dallo stress ossidativo, dalla disidratazione e dalla perdita di elasticità. Protegge dal calore dei raggi del Sole e riduce l’effetto crespo, rendendo i capelli lisci e setosi.

MODO D’USO: Vaporizzare su tutta la lunghezza dei capelli. Applicare prima dell’esposizione al sole e dopo ogni bagno.

L’upcycling secondo Vitality’s

Vitality’s recupera da aziende del Piemonte
le parti inutilizzate di piante, frutti e chicchi.

Il V.E.G. Mix che ne deriva assicura l’utilizzo al 100% delle materie prime vegetali derivanti dal settore alimentare.

Il recycling secondo Vitality’s

I facloni e i vasi sono in PET riciclato al 100%. Ogni 2 facloni di PET vergine derivante dal riciclo post-consumer, si ottiene 1 faclone in PET riciclato al 100%. Recycling: doppia vita alla plastica!

Formulazioni attente all’ambiente e al consumatore. Le formule sono prive di coloranti aggiunti e di allergeni. È stato privilegiato l’uso di materie prime di derivazione naturale e biodegradabili.

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Le nostre migliori scelte

I prodotti

Scopri la nostra sezione di prodotti

Care&Style

Sun protective oil – Protective sun oil for hair

Care&Style

Sun kiss – No-rinse cream

Care&Style

Shampoo sun – after-sun shampoo

Care&Style

Mask sun – after-sun mask

Deco -Ice9

The blond, always current, reinvents itself. To follow the trends and desires of every woman. Infinite shades capable of giving three-dimensionality and brilliance to the color.

The blond, always current, always new and constantly changing. Infinite shades of blonde and infinite possibilities to obtain them, enhancing the beauty of every woman.

Hair with plays of light with a natural flavor as if kissed by the sun or extreme blondes such as the timeless platinum blonde.

Each time the hairdresser must know how to interpret women’s desire and translate it into a special and personalized look.

This is the Vitality’s range of products for professional, high-performance and non-aggressive bleaching, for lightening up to 6 tones.

Active ingredients

COMPLEX OIL

Precious blend of cottonseed oil and illipè oil which, by nourishing the hair, helps to reduce the impoverishing effects of the bleaching process.

KERATIN

Fibrous protein present in the hair, it gives compactness, resistance and elasticity. It acts in synergy with the OIL COMPLEX to protect the hair and give an excellent conditioning effect.

Multi-performance

It is a particularly versatile bleaching powder, suitable for all bleaching techniques. Its special formulation and the quality of the raw materials used prevent swelling and product leakage from the “rolling papers”. The creamy texture adheres perfectly to the hair, giving it uniform bleaching.

Complex oil & Keratin: protection and nourishment of the hair during bleaching.

Rice starch: softening effect for soft hair.

Powder color: light blue.

Fragrance: fresh.

Free hand

Its ammonia-free formulation guarantees a mixtureparticularly suitable for soft lightening, on any type of hair, thus resulting in an extremely delicate bleaching powder. Thanks to specific components, the mixture obtained between the powder and the activator is ideal for all freehand techniques.

Complex oil & Keratin: protection and nourishment
of the hair during bleaching.
Powder color: white.
It was chosen not to use perfumes to make it closer
to the needs of the most sensitive people.

Sweety hair bleach

Formulated for applications at the base of the hair.
The bisabolol present in the formula gives a delicate and soothing action.
It can be used to bleach the entire hair.

Complex oil: nourishment of the hair during bleaching.
Cream color: white.
It was chosen not to use perfumes to make it closer to the needs
of the most sensitive people.

Activator

Its delicate formula works in synergy with DECO bleaching powders.
Thanks to its creaminess, it adapts perfectly to the hair,
making it easier to rinse the mixture.
Follow the instructions for use of Deco bleaches.

Extreme blonde bleaching,
for cool lightening up to 9 tones.

Active ingredients

BETAINE

It helps to make the hair strong and resistant, especially in
case of more fragile hair.
The hair will be even softer, shinier, more elastic and hydrated.
The betaine used is 100% plant-based and is certified
Cosmos.

MACADAMIA OIL

Helps nourish and soften the hair making it shiny and docile
to the comb.

Extra lightening bleaching powder

It allows you to lighten up to 9 tones, obtaining discolorations without warm reflections.

It is easy to mix and adheres optimally to the hair, not
drips and not swollen a.
Its particular anti-yellow formula gives a cold effect to the
hair effectively counteracting hot reflections.
Its low-volatile formulation guarantees high safety
to the hairdresser.
The delicate fragrance ensures a pleasant service to the
customer.
Suitable for all bleaching techniques.

Activating cream

Its extraordinary creaminess allows optimal adherence to the hair.
Mixing with bleaching powder is quick and easy.
It is essential that the ICE9 Powder and the Activating Cream are always
used together:

ICE9 POWDER LOSES EFFECTIVENESS WITH A GENERIC ACTIVATOR

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The products of the lines

The products

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Professional hair coloring

Frequently asked questions

What is the difference between a professional colouring and a supermarket colouring?

What is vegan coloring and what does it mean in terms of formulation?

What does "naturalness index" mean in a professional color?

What are the main Vitality's professional coloring lines?

Where can I find Vitality's professional coloring products?

Care&Scalp - Peeling

Purifying Shampoo

Active ingredients

The scent

Are you a hairdresser?

The products

Ristrutturante

Pepti-Molecular Technology: azione e benefici

IL PROFUMO

REPAIR PRE-TREATMENT

REPAIR SHAMPOO

REPAIR ELIXIR CONCENTRATE

MILKY REPAIR

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I prodotti

Biondi

Active ingredients

V.E.G. Mix

A natural mix, exclusive to Vitality's, with a moisturizing, antioxidant, emollient and nourishing function.

The scent

Bright Shampoo

Purple Bright Shampoo

Violet Bright Shampoo

Bright Velvet Conditioner

Bright Glow Oil

Upcycling according to Vitality's

Recycling according to Vitality's

Are you a hairdresser?

The products

Zero

Vegan

Naturalness index

Organic extracts

Organic extracts

3 pillars of Zero Colour

Diamond skin protection

Shine complex

Sweet protection

Sweet protection

Ammonia-free

Formulae

With PTD

With PTD

How to use Zero Colour

Dilution ratio

Technical tips

Are you a hairdresser?

The products

HEART

The heart at the center

Phytokeratin: the strength of vegetable proteins

Omega glow complex

Pomegranate extract: a powerful natural antioxidant

86-89%

Activators, for an uncompromising color result

58 NUANCES all the colors of the heart

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The products

Mix&Match​

The union of two worlds

Liquid glossing colour

Acid-pH

Liquid hair colour that turns into a gel

What makes Mix & Match unique

SEA BUCKTHORN BERRY OIL

CONDITIONING COMPLEX

CREATINE SHIELD

Why Mix & Match?

Activator

Clear​

31 shades to create the perfect mix

How to use it

Rinse thoroughly and wash hair with Care & Style Chroma Shampoo.

Mix&Match

Clear