Men’s hair products

For Man is Vitality’s line dedicated exclusively to men, divided into three areas: hair, beard, and body. For hair, it includes treatment products such as Reinforcing Shampoo and Reinforcing Tonic—both with taurine to strengthen the hair bulb and prevent hair loss—plus a selection of styling products with varying degrees of hold and finish. For beards, the line includes Beard Oil, Precision Shaving Gel, Shaving Cream, and Aftershave. Completing the offering is Hair & Body, a dual-use shampoo and shower gel.

The For Men styling range offers four products with different characteristics, suited to different looks and hair structures. The Grooming Cream hydrates and ensures a shiny hold, ideal for controlling unruly waves and curls. The Working Paste is a reshapable paste with a matte finish and light hold, designed for creative looks. The Ultimate Holding Fiber has a fibrous texture with a strong and elastic hold, suitable for any style. The Shaping Clay is a clay wax with medium-strong hold and a matte finish, ideal for medium-short hair and for a tousled look.

The For Man beard section covers the entire shaving and beard care routine. The Precision Shaving Gel is a clear, non-foaming gel with Aloe Vera, designed to ensure maximum razor glide and precision results. The Shaving Cream softens the beard and prepares the skin for shaving, reducing irritation and redness thanks to Aloe Vera and menthol. The Beard Oil, based on sweet almond oil and apricot oil, softens the hair, leaving it shiny and hydrated without leaving a greasy feeling. To complete the ritual, the After Shave Cream prevents post-shave irritation and hydrates the facial skin thanks to the anti-inflammatory properties of Aloe Vera.

Yes, they are designed to work together. The Reinforcing Shampoo invigorates hair and stimulates the scalp thanks to Taurine, an amino acid that supports the hair bulb and helps prolong the hair’s life cycle, making it more resistant to hair loss. The Reinforcing Tonic amplifies this effect if applied regularly to the scalp after shampooing, without rinsing, providing a long-lasting stimulating and invigorating effect.

The choice depends on two main variables: the desired level of hold and the type of finish—shiny or matte. For those seeking shine and control, Grooming Cream is the ideal choice: light hold, a high-shine finish, and excellent for unruly waves and curls. Working Paste also offers light hold but with a matte finish and can be reshaped multiple times, perfect for creative looks. For those seeking more structure, Ultimate Holding Fiber guarantees a strong, elastic hold with a fibrous texture, versatile for any style. Shaping Clay, on the other hand, is the choice for those seeking medium-strong hold with a matte finish on medium-short hair, ideal for a tousled look.