Professional hair treatments
Regenerates, strengthens and enhances your hair
Care&Scalp
The smart skin care revolution
Care&Scalp – Dermo Soothing
The smart skin care revolution
CareScalp – Enzymatic Peeling
The smart skin care revolution
CareScalp – Hair Loss Prevention
The smart skin care revolution
Care&Scalp – Rebalancing
The smart skin care revolution
Care&Style
Ricci
Curly hair is a real distinctive trait of a person.
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Nutritivo
Dry, sensitized and dull hair is a constant concern for women.
Color
Every woman wants the color of her hair to remain bright, lively and intense: as if she had just left the hairdresser.
Volume
It is the first Vitality’s line that combines care, hair care products, with styling products.
Sole
The Sun is good for the skin, helps you rest better, improves mood and removes stress
Sole
The Sun is good for the skin, helps you rest better, improves mood and removes stress
Biondi
Dry, sensitized and dull hair is a constant concern for women.
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Frequently asked questions
What is meant by "scalp care" and why is it important?
Hair health starts with the skin. A balanced scalp — neither too dry nor prone to excess sebum, free of dead cells that clog the follicles — creates the optimal conditions for a healthy, resistant and radiant hair fiber. In the salon, integrating specific skin treatments into your menu of services means offering a professional response to widespread problems, such as dandruff, sensitive skin, seasonal hair loss or excessive sebaceous production.
What are the main scalp problems that a professional treatment can help counteract?
The most common abnormalities concern three distinct areas: rebalancing (dandruff, excess sebum, hyperhidrosis), skin sensitivity (red, dry, reactive skin) and hair loss (weakening of the shaft, thinning, seasonal loss). Each requires a targeted approach: using generic products or washing your hair frequently often does not solve the problem, in fact it can amplify it. The solution is a specific protocol, built on the real needs of the skin.
What is an enzymatic scalp peel and when should it be used?
Enzyme peeling is an exfoliating treatment that removes dead cells and impurities accumulated on hair follicles, promoting microcirculation of the superficial layers of the scalp. Unlike physical peels with abrasive particles, enzymatic peels work gently through enzymes — such as papaya peels — that dissolve impurities without damaging the skin. In the salon, it is typically used as the first step of a skin care protocol, to prepare the scalp to better absorb subsequent treatments.
What are hydrolates and why are they used in skin formulas?
Hydrolates, also known as aromatic waters or floral waters, are by-products of the plant distillation process. They contain water-soluble active compounds extracted directly from medicinal herbs, with soothing, antioxidant and rebalancing properties. Unlike essential oils, they are much gentler and suitable for direct contact with the skin, making them ideal ingredients for formulas intended for sensitive scalps or those with specific abnormalities.
What are the professional treatment lines in the Vitality's range?
The Vitality’s treatment range is divided into several lines, each designed for a specific need. Care&Scalp is the line dedicated to the skin, with targeted protocols for rebalancing, sensitivity, hair loss and exfoliation. Care&Style combines care and styling products in a single proposal, declined for curly, colored, dry, volume problems or sun-damaged hair. Completing the offer are the Essential line — with technical products for professional use — and the Effecto treatments, designed for nutrition and detangling.










































































