Flowy

Styling

Styling products represent a fundamental added value in the hair care routine because they allow you to shape, protect and support the structure without compromising its naturalness. In addition to defining the shape, they help protect against environmental stresses and maintain the hair’s natural balance. Styling thus becomes a tool for enhancing hair, capable of enhancing its natural beauty.

Flowy

Beauty in motion

The new line was created with the aim of enclosing the power of nature in motion in a sophisticated and high-performance styling line, capable of respecting the hair in all its structures and accompanying its shape naturally. The philosophy is to enhance the personality of each hair by supporting it with products that work in harmony with its rhythms.

Flowy

How Flowy was born

Flowy is inspired by the movement of nature – waves, wind, petals, light – and transforms it into a professional beauty experience that celebrates the vitality and elegance of natural elements. Every gesture, every texture and every result takes inspiration from what flows, changes, vibrates in nature, creating a continuous dialogue between the harmony of nature and the desire of the person. Flowy interprets movement as a vital principle: that which evolves, shapes itself and takes on new form.

The formulas

Vitality’s has long since started a research path on raw materials in order to limit the environmental impact and encourage the use of more sustainable ingredients.
The Flowy line has been formulated following this principle:
• attention was paid to the issue of microplastics (very small particles that are deposit in the environment)
• Plant-based oils and waxes have been preferred, which are more biodegradable and have a lower environmental impact.

Flowy

Why pink?

Pink is the color of delicacy, evoking lightness and softness.
It is the chromatic choice that perfectly embodies the freest and most fluid essence of Flowy.

This makes it ideal for products without a seal or with a light seal:
it suggests natural movement, accompanies without constricting, represents a styling that is there, but not seen.

Flowy

Why purple?

Purple is a middle color, born from the encounter between the strength of blue and the energy of red.It is a color that does not go to extremes, but creates balance.

This is why purple is associated with medium-strength products: it indicates a balance between control and naturalness, it indicates support but does not stiffen.

It is the intermediate area, that perfect point where the hair maintains its shape, but remains free to tell its dynamics.

Flowy

Why black?

Black is the color of strength and stability.
Visually, it is the color that creates the strongest contrast, the one that gives structure and delimits the shapes. It represents the solid basis of the line: the natural choice for products that must support, shape, maintain shape.

This is why it is the perfect colour for extra-strong products: it communicates structure and control, suggests precision, immediately conveys the idea of power and definition.

Our best seller

HEAT GUARD

Heat protectant spray for all hair types. Preserves hair fiber from hot tools. Thermal protection up to 230°. (*validated with tests at a certified laboratory)
Protected, strengthened, hydrated hair, with an antistatic effect.

LABORATORY TEST CONCLUSIONS

Significant protection against heat application has been observed on hair treated with the Heat Guard product.
After the applied thermal stress (30 strokes of straightener at 230°C), the group of hairs not treated with the product showed significant damage, evidenced by a decrease in the breaking load.