Trattamento ristrutturante capelli

Care

Repair

Treatment

La linea trattamento ristrutturante capelli che unisce i prodotti care e i prodotti styling, dedicata ai capelli danneggiati e stressati.

Care&Style ristrutturante capelli

Tecnologia e Care

La linea Care & Style Ristrutturante è pensata per tutti coloro che desiderano:

• Ripristinare la naturale lucentezza e robustezza del capello, riparando i capelli danneggiati, secchi, sfibrati, spezzati, con doppie punte;

• Proteggere e rinforzare il capello, prevenendo i danni causati da agenti esterni;

• Mantenere i capelli sani nel tempo.

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Care&Style pretrattamento ristrutturante

Repair
Pre-Treatment

Pretrattamento per capelli sfruttati o danneggiati. Prepara il capello ad accogliere i successivi trattamenti Care & Style Ristrutturante.

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Care&Style Ristrutturante capelli sfruttati o danneggiati

Repair Shampoo

Shampoo per capelli sfruttati o danneggiati. La texture corposa deterge e districa i capelli donando un trattamento intenso.

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Care&Style Elixir Ristrutturante

Repair Elixir Concentrate

Elixir concentrato per capelli sfruttati o danneggiati. La texture leggera, permette di aderire perfettamente al capello senza appesantirlo. L’elevata concentrazione di aminoacidi presenti in formula, ben il 3%, permette di agire sui diversi livelli della struttura del capello riparandolo e donando più forza e corposità.

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Care&Style Latte ristrutturante

Milky Repair

Latte per capelli sfruttati o danneggiati. Dona lucentezza e morbidezza. Protegge dal calore.

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Care&Style Ristrutturante

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Care&Scalp
Care&Scalp
peeling enzimatico 150 ml
Peeling enzimatico
Care&Scalp
Care&Scalp
prevenzione caduta shampoo 1000 ml
Shampoo rinforzante – prevenzione caduta
Care&Scalp
Care&Scalp
flacone confezione 10 per 7 ml
Trattamento rinforzante Care&Scalp – Prevenzione caduta capelli
Care&Scalp
Care&Scalp
dermo lenitivo shampoo 1000 ml
Shampoo dermo lenitivo
Care&Scalp
Care&Scalp
dermo lenitivo siero 150 ml
Siero lenitivo emolliente
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Esplora i prodotti della nostra collezione e trova la soluzione peretta per te.

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Care&Scalp

The smart skin care revolution

Vitality’s has designed a range of high-performance products capable of counteracting specific skin anomalies. Care&Scalp the new Vitality’s line dedicated to the scalp which carries out a targeted action against scalp anomalies.

The power of nature between tradition and science

Medicinal herbs, with their history rooted in tradition and their powerful effectiveness, have always been a precious resource for human well-being.
These plants, known for their healing properties, represent a combination of the wisdom of nature and the needs of human health.

The formulas of Care & Scalp products are the result of scientific research by Vitality’s laboratory.
The plants are subjected to specific manufacturing processes to safeguard their properties, then they are included in formulas in the form of hydrosol or cellular water.

Hydrolates

Also known as aromatic waters or floral waters, they are by-products of the distillation process of plants.
During distillation, water vapor passes through the parts of the plant, extracts the compounds aromatic and is then condensed into a liquid that contains both essential oils and hydrosol. Hydrolates can be used as facial tonics, cooling sprays, or as part of the aqueous phase in the formulation of cosmetic products.

Cellular Water

Cellular or constitutional waters represent another category of plant derivatives obtained through a specific process.
These products are extracted from plants using a heating method controlled from which the constitutional water is freed.
This process aims to capture volatile molecules of plants, together with a small amount of essential oil, providing a delicate product rich in active ingredients .

Enzyme peel

This treatment gently exfoliates the scalp, removing dead skin cells and impurities from the hair follicles.

Its light texture and organic aloe vera gel offer a unique and refreshing sensory experience.
Scalp care thus becomes a moment of relaxation.
This product prepares the skin to absorb the treatments of the Care & Scalp line.
The formula is acidic pH.

Fall prevention

The cutting-edge scientific research of Vitality’s laboratories has given rise to an extraordinary formula enriched with Caffeine and Organic Mint and Rosemary Hydrolates that strengthen and prevent hair weakening and limit hair loss.

The shampoo gently cleanses the scalp, preparing it for the optimal absorption of the active ingredients present in the phial. It boosts the effect of the hair loss prevention treatment.

Dermo Soothing

The well-being of the scalp is crucial for maintaining healthy and vibrant hair.

The market trend is clear and consumers are constantly looking for delicate and functional products that can mitigate these anomalies

Balancing

Dandruff, excess sebum and hyperhidrosis are common skin abnormalities, often caused by hormonal factors, poor diet, unsuitable cosmetic products and stress.
These problems cause discomfort and additional stress to those who suffer from them.
Washing your hair frequently can make the situation worse.
The solution is to use specific products to treat and resolve these anomalies.

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Care&Scalp - Dermo Soothing

The smart skin care revolution

The well-being of the scalp is crucial for maintaining healthy and vibrant hair.
The market trend is clear and consumers are constantly looking for delicate and functional products that can mitigate these anomalies.

Dermo Soothing Shampoo

The cutting-edge scientific research of Vitality’s laboratories has given rise to a delicate formula free of SLES and sulfates that cleanses the scalp by restoring the correct hydrolipidic balance of the skin.

The amino acids of Silk and Valine act in a targeted manner on cracked and dry skin while the Organic Mallow Cellular Water helps to nourish the scalp.

How to use: distribute on damp scalp and hair. Massage. Emulsify and rinse If necessary repeat the operation.

Active ingredients

Silk amino acids: the particularly small size of these amino acids allows them to be deposited on the epidermis, producing a conditioning effect on the skin and making the hair soft.

Valine: it is an amino acid that is used by the body to restore the correct hydrolipidic balance of the skin.

Oriental Dream: Chinese licorice, Violet, Camellia, Centella asiatica, Japanese knotweed, Baikal Skullcap make up this blend of oriental medicinal herbs with fabulous anti-inflammatory, anti-oxidant and soothing properties.

Organic Mallow Cellular Water: has multiple beneficial properties including anti-inflammatory, antioxidant and emollient.

Emollient Soothing Serum

The cutting-edge scientific research of Vitality’s laboratories has resulted in a delicate formula that soothes the scalp. The synergistic action of the biological Cellular Waters of Sage and Mallow soothes reddened skin.

The esculoside, an extract obtained from the bark of the horse chestnut, has a decongestant and dermo-purifying action on the scalp.

How to use: apply directly from the bottle. Distribute with a light massage. Do not rinse.

Active ingredients

Esculoside: it is an extract obtained from the bark of the horse chestnut.
It has a decongestant and dermo-purifying action on the scalp.

Trehalose: effectively protects the structure of the epidermal cell membrane by slowing down the aging process.

Urea: has the ability to retain water and revitalize very dry and chapped skin.
Its keratolytic property improves the outer layer of the epidermis, promoting its natural exfoliation.

Allantoin: has protective, anti-irritant and soothing properties, accelerates the healing of wounds and skin lesions, promoting the regeneration of the epidermis.

Organic Mallow Cellular Water: has multiple beneficial properties including anti-inflammatory, antioxidant and emollient.

Organic Sage Cellular Water: has soothing and decongestant properties and promotes the care of skin prone to dermatitis, eczema, localized redness and skin irritation.
It helps to tone the skin, and acts against excessive sweating and bad odor thanks to its antiseptic, antibacterial and absorbent properties.

The scent

The Dermo Soothing family is characterized by a scent that embodies the essence of delicacy.

The sparkling and dynamic energy of the top notes given by a vibrant accord of Bergamot, Mandarin, Grapefruit, give way to an enveloping bouquet in which Lotus Flower, Ozonic, Lavender and Tarragon give a refined depth that evokes sensations of purity and harmony with nature.

The base creates a warm and sensual base, giving a feeling of enveloping comfort thanks to the notes of Musk and Sandalwood.

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Care&Scalp - Peeling

The smart skin care revolution

Over time, dead cells on the epidermis can accumulate, hindering proper cell regeneration. Enzymatic exfoliation promotes the stimulation of microcirculation of the superficial layers of the scalp. Better circulation can contribute to a more effective supply of nutrients to the root, improving overall hair health.
Purifying Shampoo

Treatment formulated to gently exfoliate the scalp, removing dead cells and impurities that can clog hair follicles.

The light and velvety texture of the peeling, together with the refreshing effect of the organic aloe vera gel, offer a unique sensory experience. 

The scalp care routine becomes a moment of relaxation. This versa- tile product prepares the scalp to absorb Care & Scalp treatments. Acid pH formula.

How to use: when dry hair, distribute directly from the spray tube in a radial pattern on the scalp.
Leave on for 5 minutes, emulsify and rinse. Follow with Care & Scalp shampoo

care scalp peeling ambiente
Active ingredients

Papain: Papaya enzymes play a key role in removing impurities while maintaining the scalp’s natural hydrolipidic balance and promoting deep cleansing without the use of abrasive particles.

Organic Aloe Vera Gel: known for its soothing, moisturizing and regenerative properties.
Aloe vera helps to reduce irritation, soothe any inflammation and provide deep hydration, creating an optimal environment for scalp health.

The scent

The Enzymatic Peeling is characterized by a scent that captures the vibrant and refreshing essence of rural mint, wrapped in a symphony of citrus and musky notes.

This fragrance is a celebration of lively freshness and aromatic serenity.

A ritual that evokes the feeling of a regenerating walk in a mountain forest.

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CareScalp - Hair Loss Prevention

The smart skin care revolution

The balance between the amount of hair in the hair loss phase and in the growth phase can be altered by factors of a genetic, hormonal, environmental, psychological or dietary nature.

Hair loss can affect a person’s life in several aspects: it can undermine self-esteem and self-confidence and consequently affect relationships with other people.

There is therefore an increasingly frequent search by consumers for specific products that guarantee effectiveness in a short time.

Clinically proven combination action

Analysis of data from clinical trials reveals an 81% reduction in hair loss after just 45 days of regular use of shampoos and ampoules.

This significant figure indicates a remarkable ability of the treatment to counteract the hair loss process, offering an effective and rapid result.

Tests show an increase in the diameter of the stem of more than 4%. This data underlines the effectiveness in improving the structure and strength of the hair.
The treatment promotes the growth ofthicker and stronger coats, thus contributing to a higher overall density.

The increase in breaking load of more than 9% is another key element that demonstrates the ability of the treatment to make the hair stronger and less prone to damage.
The additional strength given to the hair is crucial to prevent breakage and ensure a better durability of the hair fiber over time.

Strengthening Shampoo
Advanced scientific research by Vitality’s laboratories has given rise to an extraordinary formula enriched with Caffeine and Organic Mint and Rosemary hydrolats that strengthen hair, preventing its weakening and limiting hair loss. The shampoo gently cleanses the skin and prepares it for optimal absorption of the active ingredients in the ampoule. It boosts the effect of the hair loss prevention treatment.

How to use: distribute on damp scalp and hair. Massage. Emulsify and rinse If necessary repeat the operation.

Active ingredients

Caffeine: acts directly on hair follicles, promoting microcirculation and reducing hair loss.
Caffeine acts as an energizer for the hair, helping to maintain its vitality and stamina.

Polyquaternium: it is a polymer derived from cellulose with high film-forming, conditioning and restructuring power.
It improves the combability of dry and wet hair by increasing its shine and volume and reducing electrostatic charge.

Organic mint hydrosol: refreshes, tones and decongests the scalp.

Organic rosemary hydrosol: has antioxidant and antibacterial effects on scalp.
It has a stimulating action on the follicle that makes the hair shiny and strong.

Strengthening Treatment

The cutting-edge scientific research of Vitality’s laboratories has given rise to an extraordinary formula enriched with Caffeine and Organic Mint and Rosemary Hydrolates that strengthen and prevent hair weakening and limit hair loss.

How to use: open the vial.
Insert the goccimeter and apply the treatment to the skin. Massage. Do not rinse.

Active ingredients

PDO (Pyrrolidinyl Diaminopyrimidine Oxide): stimulates hair growth and reduces thinning.

Octapeptide-2: strengthens hair follicles, promoting the growth of more robust and healthy hair.

Caffeine: acts directly on hair follicles, promoting microcirculation and reducing hair loss.
Caffeine acts as an energizer for the hair, helping to maintain its vitality and stamina.

Organic mint hydrosol: refreshes, tones and decongests the scalp.

Organic rosemary hydrosol: has antioxidant and antibacterial effects on scalp.
It has a stimulating action on the follicle that makes the hair shiny and strong.

The scent

The Fall Prevention family is characterized by an enveloping and refined scent that captures the fresh and lively essence of an aromatic garden in full bloom.

This perfume is an ode to nature, a celebration of aromatic herbs and Mediterranean essences that evokes images of sunny fields and lush gardens.

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Care&Scalp - Rebalancing

The smart skin care revolution

Dandruff, sebaceous overproduction and hyperhidrosis are among the most common skin abnormalities. Among the main causes are hormonal ones, improper diet, the use of unsuitable cosmetic products and stress.

These abnormalities tend to create discomfort in those who suffer from them, generating a certain level of stress. Those who are the subject of it frequently wash their hair thinking of eliminating them, resulting in them amplifying them even more.

The only solution, however, is the use of specific products capable of limiting and solving these anomalies.

Purifying Shampoo
The cutting-edge scientific research of Vitality’s laboratories has given life to an extraordinary formula that cleanses the skin and purifies it.The sebum-regulating, antiseptic and astringent properties of Zinc PCA and Organic Sage Cellular Water improve the appearance of the skin by removing excess sebum and dandruff.The hair appears light and vital.

How to use: distribute on damp scalp and hair. Massage. Emulsify and rinse Repeat if necessary.

Active ingredients

Zinc PCA: is chemically the zinc salt of pyrrolidine carboxylic acid, an amino acid derived from proline. It has moisturizing properties but also sebum-regulating, antimicrobial and astringent properties

Piroctone Olamine: has important antifungal, antibacterial and antioxidant actions. Effective in case of skin changes such as dandruff, flaking, itching, excessive sebum production and bad odors.

Organic Sage Cellular Water: has soothing and decongestant properties and promotes the care of skin prone to dermatitis, eczema, localized redness and skin irritation. It helps to tone the skin, and acts against excessive sweating and bad odor thanks to its antiseptic, antibacterial and absorbent properties.

Multifunction Balancing Serum

The synergistic action of Organic Sage and Mallow Cellular Water and Niacinamide prevents the reappearance of dandruff, regulates sebum production, counteracts hyperhidrosis and soothes irritated skin.

pleasant feeling of well-being.

How to use: apply directly from the bottle. Complete the distribution with a gentle massage. Do not rinse.

Active ingredients

Niacinamide: it is a derivative of vitamin B3, regulates the production of sebum has antioxidant and antibacterial properties.

Piroctone Olamine: has important antifungal, antibacterial and antioxidant actions. Effective in case of skin changes such as dandruff, flaking, itching, excessive sebum production and bad odors.

Organic Mallow Cellular Water: has multiple beneficial properties including anti-inflammatory, antioxidant and emollient.

Organic Sage Cellular Water: has soothing and decongestant properties and promotes the care of skin prone to dermatitis, eczema, localized redness and skin irritation. It helps to tone the skin, and acts against excessive sweating and bad odor thanks to its antiseptic, antibacterial and absorbent properties.

The scent
The Riequilibrante family is characterized by a scent that captures the vibrant and refreshing essence of rural mint. Sandalwood gives the fragrance a woody depth, while amber accords add a warm and enveloping note.A ritual that evokes the feeling of a regenerating walk in a mountain forest.

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Biondi

La linea studiata per valorizzare ogni sfumatura di biondo

La linea studiata per valorizzare ogni sfumatura di biondo e rispondere alle necessità specifiche di una fibra capillare spesso fragile, sottile e vulnerabile. Una routine di bellezza completa, formulata con attivi mirati e ad alta performance, pensata per offrire risultati visibili fin dalla prima applicazione. Un trattamento dedicato alla cura e alla luminosità del biondo, per esaltare e preservare tutta la sua bellezza.

Care&Style Biondi nasce per:

  • idratare intensamente i capelli secchi e disidratati, restituendo morbidezza e corpo;
  • neutralizzare i riflessi gialli e caldi indesiderati;
  • ravvivare la luminosità naturale, donando nuova luce e brillantezza al colore.

Perché ogni biondo ha bisogno di attenzione, cura e trattamenti su misura.

Principi attivi

Acido ialuronico

L’acido ialuronico è una molecola naturalmente presente nel nostro corpo. Applicato sui capelli, agisce come un potente idratante, contribuendo a:

 

  • Idratare le lunghezze, rendendole più morbide, elastiche e luminose.
  • Rimpolpare i capelli secchi o sfibrati, migliorando la loro texture e aspetto generale.
  • Ridurre l’effetto crespo, grazie alla capacità di trattenere l’umidità e lisciare la superficie del capello.
  • Proteggere i capelli dagli agenti esterni, creando una sorta di film protettivo.
  • Rafforzare la fibra capillare.
  • Lenire il cuoio capelluto secco o irritato, migliorando l’idratazione della cute.

Olio di limone

Ottenuto dalla spremitura a freddo dei semi di limone, ha proprietà illuminanti, idratanti e tonificanti:

  • Ha un effetto detossinante e riequilibrante.
  • Lascia i capelli luminosi e rivitalizzati.
  • Contribuisce a rafforzare i capelli fragili, grazie al suo contenuto di vitamine.
Acqua di limone
 
L’acqua di limone si ottiene grazie a un processo di distillazione che consente di estrarre l’acqua presente nei limoni senza alterarne le proprietà. Nasce per ridurre gli sprechi riutilizzando l’acqua rilasciata durante la produzione di succhi concentrati o frutta disidratata, da limoni di origine italiana.
 
Tra i suoi principali benefici:
  • Dona una sensazione di freschezza e leggerezza
  • Aiuta a ravvivare la luminosità dei capelli spenti o opachi
V.E.G. Mix

V.ITALITY’S E.XCLUSIVE G.REEN Mix: 

è il complesso di materie prime vegetali,

  • echinacea, erba officinale da agricoltura biologica
  • nocciole i.g.p. delle Langhe
  • pula e lolla di riso da agricoltura biologica ricavate con uno specifico metodo estrattivo che consente di ottenere principi attivi concentrati, senza l’utilizzo di solventi chimici.
Un mix naturale, esclusivo Vitality’s, con funzione idratante, antiossidante, emolliente e nutritiva.
Il profumo

Care & Style Biondi è caratterizzato da una profumazione intensa e sofisticata che fonde note gourmand e accenti fioriti su una base calda e avvolgente. L’apertura combina l’aroma profondo del caffè con la vivacità del pepe rosa. Nel cuore, la delicatezza della rosa e del geranio si intreccia con la dolcezza del caramello e il calore speziato della noce moscata. Il fondo unisce ambra, ambregris, muschio, vaniglia e benzoino in un accordo elegante e persistente.

Bright Shampoo

Shampoo illuminante. Deterge delicatamente ravvivando la luminosità del biondo. I capelli risultano immediatamente più luminosi, leggeri e morbidi.

PRINCIPI ATTIVI

Acido ialuronico: idrata le lunghezze rendendole morbide, elastiche e luminose, rimpolpa i capelli sfibrati e rafforza la fibra capillare.

Acqua di limone: ha un effetto detossinante e riequilibrante sul cuoio capelluto, rivitalizza i capelli lasciandoli luminosi e leggeri.

V.E.G. Mix: ha una funzione idratante e nutritiva sul capello.
Glicerina: la sua proprietà umettante aiuta il capello a trattenere l’umidità rendendolo idratato, morbido ed elastico.

Polyquaternium-10: è un polimero derivato dalla cellulosa con elevato potere filmogeno, condizionante e ristrutturante. 

Migliora la pettinabilità di capelli asciutti e bagnati aumentandone la lucentezza e il volume e riducendo la carica elettrostatica.

MODO D’USO 

Distribuire su cute e capelli umidi. Massaggiare. Emulsionare e risciacquare. Se necessario, ripetere l’applicazione.

Purple Bright Shampoo

Shampoo con pigmenti viola. Deterge donando ai capelli un biondo sofisticato e radioso. I pigmenti viola contrastano i riflessi gialli indesiderati.

PRINCIPI ATTIVI

Acido ialuronico: idrata le lunghezze rendendole morbide, elastiche e luminose, rimpolpa i capelli sfibrati e rafforza la fibra capillare.

Acqua e olio di limone: grazie al contenuto elevato di vitamine, svolgono un’azione detossinante sul cuoio capelluto, rafforzano i capelli fragili lasciandoli luminosi e leggeri.

V.E.G. Mix: ha una funzione idratante e nutritiva sul capello.

Guar Hydroxypropyltrimonium Chloride: dalle ottime proprietà condizionanti e districanti, conferisce setosità e morbidezza al capello.

Glicerina: la sua proprietà umettante aiuta il capello a trattenere l’umidità rendendolo idratato, morbido ed elastico.

MODO D’USO

Distribuire sui capelli umidi. Massaggiare. Emulsionare e risciacquare. Se necessario, ripetere l’applicazione.

Violet Bright Shampoo

Shampoo con pigmenti viola che deterge donando ai capelli un biondo sofisticato e radioso. I pigmenti viola contrastano i riflessi gialli indesiderati. Il capello risulta molto luminoso e morbido fin dalla prima applicazione. Il dosaggio dei pigmenti è stato studiato per un lavoro e un risultato professionale. Da utilizzare in salone dal professionista per avere un risultato ottimale. 

PRINCIPI ATTIVI

Acido ialuronico: idrata le lunghezze rendendole morbide elastiche e luminose, rimpolpa i capelli sfibrati e rafforza la fibra capillare.

Acqua e olio di limone: grazie al contenuto elevato di vitamine, svolgono un’azione detossinante sul cuoio capelluto, rafforzano i capelli fragili lasciandoli luminosi e leggeri.

V.E.G. Mix: ha una funzione idratante e nutritiva sul capello.

Guar Hydroxypropyltrimonium Chloride: dalle ottime proprietà condizionanti e districanti, conferisce setosità e morbidezza al capello.

Glicerina: la sua proprietà umettante aiuta il capello a trattenere l’umidità rendendolo idratato, morbido ed elastico.

MODO D’USO

Distribuire sui capelli umidi. Massaggiare. Emulsionare e risciacquare. Controllare a vista. Se necessario, ripetere l’applicazione.

Bright Velvet Conditioner

Balsamo per capelli biondi, decolorati o con schiariture. La texture corposa e avvolgente permette ai principi attivi di agire sulla fibra capillare rendendo il capello setoso e luminoso. E’ un balsamo con la leggerezza di un conditioner ma il nutrimento di una maschera. Lascia il capello leggero..

PRINCIPI ATTIVI

Acido ialuronico: idrata le lunghezze rendendole morbide elastiche e luminose, rimpolpa i capelli sfibrati e rafforza la fibra capillare.

Acqua e Olio di limone: grazie al contenuto elevato di vitamine, svolgono un’azione detossinante sul cuoio capelluto, rafforzano i capelli fragili lasciandoli luminosi e leggeri.

V.E.G. Mix: ha una funzione idratante e nutritiva sul capello.

Amodimethicone: un condizionante che rende il capello morbido, liscio e districabile. Dona lucentezza al capello e svolge un’azione anti-crespo.

MODO D’USO

Applicare sui capelli tamponati e lasciare in posa 3/5 minuti. Risciacquare.

Bright Glow Oil

Olio illuminante che sigilla la fibra capillare, donando brillantezza e setosità al capello. Svolge un’azione termoprotettrice sul capello, proteggendolo dalle alte temperature. Si assorbe facilmente lasciando il capello brillante, leggero e asciutto.

PRINCIPI ATTIVI

Olio di limone: grazie al suo contenuto di vitamine, rafforza i capelli fragili, lasciandoli setosi, luminosi e leggeri.

Dicaprylyl Ether: è un emolliente leggero, derivato da oli vegetali. Dona setosità al capello e permette un rapido assorbimento del prodotto.

Dimethiconol: ha un effetto condizionante sul capello e ne aumenta notevolmente la lucentezza. Contribuisce a ripristinare le cuticole danneggiate e svolge un’azione termoprotettrice.

MODO D’USO

Applicare su lunghezze e punte, sui capelli umidi o sui capelli asciutti come finish.

Aumenta la luminosità naturale del colore.

  • Dona idratazione ai capelli secchi e disidratati.
  • Neutralizza i riflessi gialli/caldi indesiderati.
  • L’acido ialuronico idrata i capelli, protegge dagli agenti esterni e riduce l’effetto crespo.
  • L’olio e l’acqua di limone rafforzano i capelli fragili e donano freschezza e luminosità.
L’upcycling secondo Vitality’s

Vitality’s recupera da aziende del Piemonte
le parti inutilizzate di piante, frutti e chicchi.

Il V.E.G. Mix che ne deriva assicura l’utilizzo al 100% delle materie prime vegetali derivanti dal settore alimentare.

Il recycling secondo Vitality’s

I  facloni e i vasi sono in PET riciclato al 100%. Ogni 2  facloni di PET vergine derivante dal riciclo post-consumer, si ottiene 1  faclone in PET riciclato al 100%. Recycling: doppia vita alla plastica!

Formulazioni attente all’ambiente e al consumatore. Le formule sono prive di coloranti aggiunti e di allergeni. È stato privilegiato l’uso di materie prime di derivazione naturale e biodegradabili.

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Care&Style
Care&Style
rich shampoo 1000 ml
Rich Shampoo – Shampoo capelli secchi e crespi
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Care&Style
Olio per capelli, absolute rich oil
Absolute rich oil – Olio nutritivo
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Care&Style
milky rich nectar
Milky rich nectar – Latte senza risciacquo
Care&Style
Care&Style
Rich mask
Rich Mask – Maschera capelli professionali per capelli secchi e sensibilizzati
Care&Style
Care&Style
Crema Mani

Ricci

Curly hair is a real distinctive trait of a person. For years they have been tamed by brushes and straighteners, but today the trend is to enhance them, making women with naturally curly hair unique.

Curls are easy to manage and if they are not properly treated they can become a real nightmare. To meet this need, Vitality’s has created the new line:

CareStyle Ricci

For a natural look with soft, well-defined and frizz-free curls!

care&scalp cubetti riequilibrante
DEFINEHAIR COMPLEX

The De neHair complex is a prodigious molecular cocktail with multiple benefits, composed of:

Trehalose: Natural disaccharide that maintains the right level of hydration of the hair bra

Cottonseed oil: Particularly rich in fatty acids, it has moisturizing, regenerating and elasticizing properties

Disciplining polymer: Guarantees high resistance to humidity, has disciplining power and gives volume to curls

The DefineHair complex gives hydration and elasticity to curls, making them soft, disciplined and frizz-free.

PRICKLY PEAR FROM SICILY

The extract of Prickly Pear is obtained from the blades (leaves) of Prickly Pear harvested exclusively in Sicily.

It is extremely efficient in moisturizing the hair bra and scalp.

The gel contained inside the blades was traditionally used on the skin as an anti-redness and emollient remedy.

Prickly pear extract is a multifunctional concentrate that:

  • Increases antioxidant capacity
  • of cell membranes
  • Moisturizes the skin and capillary bra
  • Prevents skin irritation
SULFATE FREE

Sulfates are cleansing agents that capture sebum and impurities, with excellent degreasing and foaming power.

Their strong cleansing power makes us immediately perceive hair as cleaner, but, when used in high doses, they can make hair lengths drier and more brittle.

In the speci c, curly hair is characterized by a lack of hydration and the continuous use of sulfates could make it even drier.

For this reason , Vitality’s has not used sulfates within the C&S Ricci line.

THE PERFUME

Care & Style Ricci is characterized by a fresh and floral fragrance.

An authentic olfactory composition that blooms on the hair, thanks to the notes of green violet and mint leaf intertwining with the more summery note of coconut water.

A heart of cyclamen and jasmine contrasting with the more woody base notes of white cedar and musk complete this bold fragrance.

BLOOM SHAMPOO

Shampoo for curly hair. It cleanses the scalp and hair, making curls supple and disciplined.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation .

POLYQUATERNIUM-7: Helps detangling and increases shine.

HOW TO USE Distribute over damp hair and scalp and massage Massage. Emulsify and rinse. If necessary, repeat the application.

BLOOM CONDITIONER

Conditioner for curly hair. Ideal for taming curly hair, controlling frizz.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation .

POLYQUATERNIUM-37: Sensory cationic polymer with conditioning action.

HOW TO USE Apply to washed and towel-dried hair, lengths and ends. Leave it on for a few minutes. Emulsify and rinse.

BLOOM MASK

Mask for curly hair. Ideal for giving more hydration to the hair and for making curls smoother, more disciplined and shinier without weighing them down.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
The hair is firm and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.

HOW TO USE Apply to damp hair and leave on for 3 to 5 minutes before rinsing.

BLOOM BLOOM

Reviving for curly hair. Fluid with a light texture ideal for reviving and defining curls, obtaining a natural e ect.
Protects against heat and reduces frizz.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: It gives hydration and elasticity to curls.
Hair is soft and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.

PANTHENOL (PRO-VITAMIN B5): agent for hair hydration, retains internal moisture and gives elasticity.

QUATERNIUM-80: improves the combability of wet and dry hair, reduces electrostatic charge.

HOW TO USE Apply the desired amount after conditioner or mask before and after drying. To revive curls it can be used every day between washes.

BLOOM CREAM

Leave-in cream for curly hair. It nourishes the curls without weighing them down, making them defined and disciplined. It protects against heat and significantly reduces frizz.

ACTIVE INGREDIENTS

V.E.G. Mix: has emollient and antioxidant properties.

DEFINEHAIR complex: gives hydration and elasticity to curls. The hair is soft and disciplined.

Sicilian Prickly Pear Extract: deeply hydrates the hair bra, preventing skin irritation.

OLIVE OIL: gives nourishment to curls.

QUATERNIUM-80: improves the combability of wet and dry hair, reduces electrostatic charge.

HOW TO USE Apply the desired amount after conditioner or mask to damp and towel-dried hair and then proceed to dry. To further define curls, apply a small amount to dry hair.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

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Nutritive

Dry, sensitized and dullhair is a constant concern for women.

The use of unsuitable or aggressive cosmetic products, exposure to adverse weather conditions (too hot or too cold), bad washing or styling habits and hormonal problems can significantly dehydrate the hair, making it brittle, dull and difficult to brush.

Dry or exploited hair has raised scales and an uneven surface. They appear porous, opaque and fragile to the touch. It is therefore necessary to nourish and moisturize the hair with specially designed products.

Nutritive CareStyle

The line that combines care products and styling products dedicated to dry or sensitized hair.

OMEGA BOOSTER

What it is

The omega booster is an amazing plant-based source of Omega 3-6-7-9 fatty acids. Inside we find 5 precious oils: sunflower, corn, sesame, olive and macadamia.

How it works

The Omega booster forms a lipid lm that maintains the hydration of the capillary bra, protecting it from direct contact with substances aggressive such as surfactants. Hydrophobic oils present present bring hydration, softness and shine to the hair as well as giving flexibility and elasticity to the stems.

The scent

Nutritive Care & Style features a gourmand and refined oreal fragrance. The explosion of citrus notes creates a fresh and sparkling atmosphere that leaves room for an enveloping oreal heart in which lavender and white golds gently ascinate and are supported by the sweet, rich, welcoming base of caramel and vanilla.

RICH SHAMPOO

Shampoo for dry to very sensitized hair.
Gently cleanses and moisturizes scalp and hair
favoring combability. It gives nourishment, leaving the hair soft and shiny.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing, emollient and nourishing properties

OMEGA BOOSTER: rich in Omega fatty acids, it deeply hydrates and nourishes the hair bra

MICROEMULSION: increases the shine and combability of the hair

POLYQUATERNIUM 10: of natural origin, with detangling function

HOW TO USE

Distribute on damp scalp and hair. Massage. Emulsify and rinseIf necessary, repeat application

RICH MASK

Mask for dry or very sensitized hair Extraordinarily rich and with high nourishing and detangling power. The full-bodied texture helps to make the hair soft and shiny without weighing it down. It gives a fabulous and silky et.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing, emollient and nourishing properties.

OMEGA BOOSTER: rich in Omega fatty acids, it deeply hydrates and nourishes the hair bra.

HYDROLYSED RICE PROTEINS: of vegetable origin and easily biodegradable. They give a feeling of softness even after treatment and give excellent combability. The hair is hydrated, soft, shiny.

Quaternium-87: biodegradable active ingredient. Improves hair shine. It has antistatic properties.

HOW TO USE

Apply to washed and towel-dried hair, lengths and ends. Leave on for 5 to 10 minutes. Comb and rinse.

MILKY RICH NECTAR

Leave-in milk for all hair types It gently nourishes giving an e ect of greater body. It helps to gently detangle the hair, eliminates frizz and facilitates styling by protecting the hair from heat sources (straightener, iron, hairdryer). Its particular light consistency allows it to be optimally distributed throughout the hair.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing, emollient and nourishing properties.

OMEGA BOOSTER: rich in Omega fatty acids, it deeply hydrates and nourishes the hair bra.

QUATERNIUM 80: Fundamental active ingredient for hair keratin. Improves the Combability of wet and dry hair, reduces electrostatic charge. The hair is silky, shiny and disciplined.

CONDITIONING POLYMER: Gives thermal protection to the hair, helps detangling and increases shine.

HOW TO USE

Pat dry your hair and dispense the necessary amount on your hands, Apply to lengths and ends. Comb through and style. You can also apply the product to dry hair.

ABSOLUTE RICH OIL

Nourishing oil for all hair types. An exceptional finishing gesture that closes the scales making the hair light and silky. Does not leave hair greasy or wet. On the lengths used, it is able to By sealing the ends, the hair appears visibly healthier. It completes the style and enhances the shine of the hair.

ACTIVE INGREDIENTS

OMEGA BOOSTER unleashes its full potential with: • Corn oil, rich in vitamins A and E, Omega 3-6-9, gives softness and exibility. • Olive oil, rich in Omega 7-9 has a strong antioxidant and moisturizing power. • Macadamia oil, rich in protein, bre, vitamins, Omega 7-9 • Sunflower and sesame seed oil, rich in Omega 6-9, for hair care and nourishment.

HOW TO USE

Apply to lengths and ends on dry hair, proceed with the fold. You can apply the product even on wet hair.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

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Colore

Every woman wants the color of her hair to remain bright, lively and intense: as if she had just left the hairdresser.

Coloured hair needs special care and attention to maintain the desired colour for as long as possible.

CareStyle Colore

The line that combines care products and styling products, dedicated to all colored hair.

Care&Style Colore cubi
Care&Style Colore
CHROMA POWER

What is it

Chroma Power is a molecule extracted from the pericarp of the pomegranate, the membrane found inside the fruit. A 100% natural extract, it is rich in ellagic acid, able to fight oxidative stress, preserving color for a long time. It comes from the unused parts of the fruit, so it promotes environmental sustainability and upcycling.

How it works

Chroma Power is contained in a liposome that, thanks to its small size, is able to penetrate the cortex, the heart of the hair. When inside the hair, the particle releases all the antioxidant power of pomegranate extract.

Why it matters

  • Preserves from cosmetic color fading:
  • -25%*color loss
  • Improves color protection: +50%**
  • (compared to other competing active ingredients)
  • Prolongs the anti-oxidant action 3 times longer than vitamin E
  • Creates a lm to protect the hair and maintains color
  • cosmetic within its structure
THE IMPORTANCE OF ACIDIC PH

Hair care products, as well as skincare products, have a pH that can be alkaline or acidic

The acidic pH restores the physiological structure of the hair bra, helps to close the scales by sealing the cuticles.

It is therefore important that cosmetic color maintenance products have an acidic pH for smooth hair and top color.

Care&Style Colore
THE PERFUME

Care & Style Colore is characterized by a rich, warm and enveloping floral fragrance.

The intoxicating notes of jasmine and coconut water lead to the floral notes in an imaginary florite garden.

Here pinks, orange golds, monoi and ylang ylang release an enveloping and vibrant warmth.

Finally, the intense notes of vanilla and woody ones conclude the olfactory journey.

CHROMA SHAMPOO

Shampoo for coloured hair. Cleanses the scalp and hair, giving moisture, softness and shine to hair. Its acid pH helps close the scales of the hair fibre, enhancing the brightness of the colour. The soft, compact lather gives a pleasant sensation, for a truly pampering experience.
pH 4,5-5,5

ACTIVE PRINCIPLES 

V.E.G. Mix: with moisturizing and anti-oxidant properties. 

CHROMA POWER: protects hair colour and has an anti-oxidant effect..Polyquaternium 10:of natural origin, to help detangle hair.100% 

NATURAL AMINO-ACID : a similar to hair and skin’s own acids, it moisturizes and refreshes haiRr,leaving it soft..

HOW TO USE Distribute over damp hair and scalp. Massage. Emulsify and rinse. If necessary, repeat the application.

C&Style Colore Shampoo
CHROMA SILK

Gel-mask for colored hair.
The acidic pH closes the hair cuticles, enhancing shine and color. The gel formula makes it easy to apply, without weighing it down. It moisturizes, revitalizes the hair, gives detangling and softness. The hair is easy to comb both wet and dry. pH 3.5-4.5

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

CHROMA POWER: preserves color and has antioxidant power.

Lipid complex derived from olive oil: moisturizes, nourishes and revitalizes the hair, ensuring softness, silkiness and shine.

Quaternium-87: biodegradable active ingredient.
Improves hair shine. It has antistatic properties.

Polyquaternium-7: macromolecule that confers excellent combability. The hair is soft and shiny.

HOW TO USE Apply to washed and towel-dried hair, along the lengths and ends Leave in for 3 to 5 minutes Comb and rinse.

CHROMA HEAT PROTECTOR

No-rinse heat-protecting serum for coloured hair. An easy-to-use multifunctional product

  • 1 • Protects color, moisturizes, reduces dryness and breakage of hair.
  • 2 • Smoothes the surface of the hair, resurrecting its internal structure
  • and making it shiny.
  • 3 • Protects the hair from both direct sources (straightener and iron)
  • and the indirect heat of blow dryers.
  • 4 • Anti-frizz eect.
pH 4.5 – 5.5
 
HOME TIP:
 
Dual use, maximum versatility:
 
  • on wet hair, to eliminate frizz
  • on dry hair, as a final touch
ACTIVE INGREDIENTS
 
V.E.G. Mix: has moisturizing and antioxidant properties.
 
CHROMA POWER: preserves color and has antioxidant power.
Murumuru Butter: exceptional antioxidant, keeps hair soft and silky
 
Betaine: 100% plant-based and bio-based amino acid, extracted from beetroot from sugar.
Smoothes the surface of damaged hair, giving shine.
Penetrates deep into the bark, rauging its structure.
 
Amino acid and panthenol complex: reduces oxidative stress; protects the hair by preserving the integrity of the keratin.
 
Microemulsion: protects the color, making it shiny.
The hair is easy to comb both wet and dry.
It protects against heat and reduces dryness and breakage of the hair.
 
Ultra-light emollient: 100% plant-based, it leaves the color shiny and nourished. Easy to absorb.
 
HOW TO USE Apply to towel-dried or pre-dried hair, lengths and ends, and proceed to the desired drying.
On dry hair, use as a touch to protect from the heat of hairdryers and straighteners and give shine.
Care&Style Colore
Care&Style Colore Blow
CHROMA BLOW

Lightweight gloss spray for coloured hair. Adds gloss to enhance colour, leaving hair lightweight and shiny. The dry formula allows the product to be sprayed on dry hair without wetting it, for a final touch to styling that enhances hair colour Use Chroma Blow every day to renew shine and enhance color. As it has no ssative eect, it can be used as a hair perfume. Mist creating a cloud, which will gently lay on the hair.

ACTIVE INGREDIENTS 

V.E.G. Mix: has moisturizing and antioxidant properties.

CHROMA POWER: preserves color and has antioxidant power. Light polishing emollient: enhances the shine of the hair color.

HOW TO USE Spray on dry hair from a distance of about 30 cm.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

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Volume

It is the first Vitality's line that combines care, hair care products, with styling products. A smart and complete path that, with a few products, accompanies the hairdresser from customer care in the salon to resale.

It is the specific range of products to give volume and body to fine and thick hair.

Up-tech volume

From Vitality’s laboratories an innovative macromolecule, Volume Up Tech, with surprising results.

A new polymer capable of anchoring itself to the structure of the hair which, by changing its bond from lamellar to hexagonal, manages to create more space between the strands, increasing their volume and giving elasticity and detangling.

C&Style Volume cubi
THE PERFUME

A fundamental sensory experience for the consumer. Its floral and fruity composition immerses the customer in a natural atmosphere, at home as well as in the salon.

A delicate and engaging fragrance that takes you on a journey through cotton fields and green orchards. Soft and cozy places to reconnect with nature.

SHAMPOO VOLUME

The volume shampoo gently and thoroughly cleanses the scalp and hair. It has excellent washing power, eliminates impurities and leaves the hair clean.The soft and compact foam gives a pleasant sensation of lightness and softness to the touch.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

VOLUME UP TECH: gives volume, increasing the elasticity of the hair.

Polyquaternium 10: of natural origin, it has a detangling function.

Panthenol: it has a moisturizing and polishing function and improves combability.

HOW TO USE Distribute on damp scalp and hair. Massage. Emulsify and rinse. If necessary, repeat the application.

volume shampoo 250 ml
C&Style Volume Conditioner
CONDITIONER VOLUME

The volume conditioner moisturizes and softens the hair, making them docile to comb.
It gives excellent detangling, leaving the hair light and silky. Gives the sensation of filling out empty ends.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

VOLUME UP TECH: gives volume, increasing the elasticity of the hair.

Biodegradable plant complex: derived from sugar cane, it has an emollient function, leaving the hair easy to comb.

HOW TO USE Apply to washed and towel-dried hair, on lengths and ends. Leave on for 3 to 5 minutes. Comb and rinse.

VOLUME SPRAY FOR FINE HAIR NO RINSE

Fine hair needs support, remaining light and fluffy. The spray gives body and volume to fine hair; easy to apply, No rinsing required.
Distributed from the base to the lengths, It gives a slight fixative effect for a natural result. Leaves hair easier to brush while drying

HOME TIP:

The spray amplifies the natural movement of the hair, giving a slight fixative effect. It is also recommended to apply it in case of drying without a hairdryer.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

VOLUME UP TECH: gives volume, increasing the elasticity of the hair.

Silk proteins: give shine to the hair, moisturizing.

HOW TO USE Pre-dry hair with a hairdryer. Vaporize the product on a and lengths. Massage into the roots of the hair. Comb. Do not rinse. Proceed with your usual hairstyle.

C&Style Volume Spray volume
Volume mousse
VOLUME MOUSSE FOR COARSE HAIR

Coarse hair can also be lacking in volume. In this case, it is necessary to support the base more decisively, without weighing it down. The mousse gives the right support, maintaining a natural result. Its compact consistency facilitates deposit on the hair without wetting it and without dirtying it, giving body to the hair and volume at the base.

HOME TIP:

After applying the mousse to the base, run your hands through the hair to massage and distribute the product over the first 3/4 cm, to facilitate its distribution and absorption.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

VOLUME UP TECH: gives volume, increasing the elasticity of the hair.

HOW TO USE Shake before use. Dispense the product by directing the spout at the base of the hair. Massage to promote the distribution of the product. Do not rinse. Proceed with your usual hairstyle.

VOLUME UP

Spray to complete the style; amplifies the volume of the hairstyle. The ultra-thin nozzle allows you to give the last touch of styling, leaving freedom of movement to the hair. The special dry formula creates a veil and does not leave the hair damp. At home, it is the customer’s best ally: the dry formula helps to prolong the hairdresser’s style. Volume Up is the daily ritual to find the desired volume every morning.

HOME TIP:

Revive the hair with your hands, from the bottom up. Spray Volume Up upside down all over the hair.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.

 

VOLUME UP TECH: gives volume, increasing the elasticity of the hair.

HOW TO USE Shake before use. Spray on the hair from a distance of about 30 cm.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

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Sun

The Sun is good for the skin,helps you rest better,improves moodand removes stress

Do you know the eects of solar radiation to expose yourself to the sun in the right way and in complete safety?

Ultraviolet radiation comes from both direct and indirect light.

Depending on the wavelength, they are divided into 3 types:

UVA: they have a long wavelength and penetrate the dermis, causing premature aging of the skin. These beams can cause long-term damage.

UVB: they have a medium wavelength and are absorbed by the epidermis, but do not reach the dermis. They are responsible for tanning but also for sunburns, erythema, burns and alterations in the structure of cells. They contribute to the synthesis of vitamin D.

UVC: They have a short wavelength. These are the most harmful radiations, but they do not reach the earth’s surface, because they are absorbed by the ozone layer present in the atmosphere.

The intensity of UV rays depends on the season, time of day, altitude and latitude.

Immagine linea sole

Prolonged exposure to the sun can also be harmful to the hair. The hair weakens, subjected to strong oxidative stress, dehydrating and losing elasticity. The cosmetic color fades and the scalp can become irritated.

It is important to protect your hair from UVB rays, just as you protect your skin, with specific products.

Sole is Vitality’s line of essential products for the treatment and protection of hair exposed to sun and wind

PASSION FRUIT

Maracuja oil (or passion fruit) comes from the Passi ora edulis plant, a small climbing plant grown in South America.

From the cold pressing of the seeds comes the oil that moisturizes the hair and soothes the skin from irritation and redness thanks to its anti-inflammatory and calming action, without weighing it down.

It helps protect the hair from the sun and wind, leaving it light, soft and shiny. Maracuja seed oil is a multifunctional concentrate of:

Flavonoids: strong antioxidant action, protect hair from free radicals, delaying aging

Vitamins: A – helps in the hair growth process, C and E – antioxidants, fight free radicals and increase hair elasticity. K – makes the bulbs rooted more firmly,

Minerals: phosphorus and potassium for vital and resistant hair

Immagine prodotti linea sole
THE FRAGRANCE
An intense bouquet of jasmine, magnolia and gardenia awakens the feeling and desire for the summer.The sweet notes of brown sugar and vanilla, softened by the citrus notes typical of the Mediterranean (bergamot, pink grapefruit, neroli) transport you to the heat of summer.Finally, the enveloping notes of vanilla beans intertwine with the woody notes of cedar and white musk.
SUN SHAMPOO

The after-sun shampoo gently cleanses the scalp and hair, removing chlorine, salt, sand and protective “leave-in” products. It eliminates impurities and leaves the hair clean. The soft, compact foam gives a pleasant sensation of lightness and softness to the touch. It nourishes the hair making it soft.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.
Maracuja Oil: soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action. Helps protect hair from sun and wind.
Polyquaternium 10: of natural origin, it has a detangling function.
Panthenol: it has a moisturizing and polishing function and improves combability.

HOW TO USE: distribute on damp scalp and hair. Massage. Emulsify and rinse If necessary, repeat the application.

Care&Style Sole Shampoo
SUN MASK

The after-sun mask nourishes hair parched by the sun and salt, leaving it soft, smooth and shiny.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.
Maracuja oil: soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action. Helps protect hair from sun and wind.
Biodegradable plant complex: derived from sugar cane, it has an emollient function, leaving the hair easy to comb.
Shea butter: obtained from the fruit of the Shea tree, it has an emollient function.

HOW TO USE: apply after shampooing on damp hair, leave on for 2-3 minutes, comb, rinse.

SUN KISS

Leave-in cream. Enriched with a UVB filter that helps protect against solar radiation, it smoothes the hair. Moisturizes, detangles and softens the hair. With anti-frizz eect, to be used both as a pre-styling and as a finish. It can be applied to wet or dry hair. The soft and light texture gives great versatility and a soft feel.

ACTIVE INGREDIENTS

V.E.G. Mix: has moisturizing and antioxidant properties.
Maracuja oil: soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action. Helps protect hair from sun and wind.
UVB filter: protects the hair bra from damage induced by UVB rays, such as oxidative stress, dehydration and loss of elasticity.

HOW TO USE: apply before or after sun exposure. Reapply as needed. After exposure to the sun and after washing your hair, apply to towel-dried hair before drying it naturally or with a hairdryer. To define hair and eliminate frizz, also apply to dry hair.

Care&Style Sole Kiss
SUN PROTECTIVE OIL

Protective sun oil for hair. It protects the hair from the sun’s rays, salt and chlorine while preserving the cosmetic color thanks to the UVA/UVB filter. Its formula, enriched with Maracuja Oil and a biodegradable vegetable emollient, prevents hair from drying out without weighing it down. Silicone-free.

ACTIVE INGREDIENTS

It soothes the skin from irritation and redness, thanks to its anti-inflammatory and calming action. Helps protect hair from sun and wind.
UVA and UVB Filter: The filter provides protection against UVA rays, preserving the vibrancy and cosmetic and natural color of the hair. In addition, it prevents fading caused by sun exposure and protects the hair fiber from the harmful effects of UVB rays, thus helping to defend the hair fiber from oxidative stress, dehydration and loss of elasticity. P it rotates from the heat of the sun’s rays and reduces frizz, making the hair smooth and silky.

HOW TO USE: Spray over the entire length of hair. Apply before sun exposure and after each bath.

Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

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Ristrutturante

La linea che unisce i prodotti care e i prodotti styling, dedicata ai capelli danneggiati e stressati.

La linea Care & Style Ristrutturante è pensata per tutti coloro che desiderano:


• Ripristinare la naturale lucentezza e robustezza del capello, riparando i capelli danneggiati, secchi, sfibrati, spezzati, con doppie punte;
• Proteggere e rinforzare il capello, prevenendo i danni causati da agenti esterni;
• Mantenere i capelli sani nel tempo.

Pepti-Molecular Technology: Ristrutturante polipeptidico dai diversi pesi molecolari

I laboratori Vitality’s hanno sviluppato un complesso esclusivo denominato Pepti-Molecular Technology: questa tecnologia, composta da aminoacidi e polipeptidi di pesi molecolari diversi, agisce simultaneamente su tutti gli strati del capello: cuticole, corteccia e midollo.

Pepti-Molecular Technology: azione e benefici

Aminoacidi (Basso peso molecolare)

PROLINA – ARGININA – VALINA 

DESCRIZIONE – Il basso peso molecolare permette loro di agire sui diversi strati del capello, dalla cuticola al midollo.

AZIONE  – Partecipano al ripristino fisiologico della cheratina. Azione idratante in profondità.

RISULTATO – Capelli più forti, flessibili e pettinabili, riduzione delle doppie punte.

Peptidi e shiitake complex (Medio peso molecolare)

KERAVIT complesso di origine vegetale derivante dalla patata SHIITAKE COMPLEX complesso derivante dal fungo Shiitake.

DESCRIZIONE – Il medio peso molecolare permette loro di agire sulla corteccia della fibra capillare e sulle cuticole.

AZIONE – Rinforzano in modo significativo la fibra capillare. Creano un film protettivo proteggendo il capello dall’inquinamento e dalle alte temperature. Favoriscono la chiusura delle cuticole.

RISULTATO – Capelli più robusti e disciplinati.

Polipeptidi (Alto peso molecolare)

VITAL-PROTECT complesso di origine vegetale derivante dal mais.


DESCRIZIONE – L’alto peso molecolare permette a questo complesso di depositarsi sullo strato più esterno del capello.


AZIONE – Crea un film protettivo proteggendo il capello dalle alte temperature, ha un effetto anti crespo e antistatico. Aiuta a mantenere la naturale brillantezza del capello.

RISULTATO – Capelli più disciplinati e brillanti.

IL PROFUMO

Care & Style Ristrutturante si contraddistingue per una fragranza floreale e agrumata. Una vera e propria sinfonia olfattiva che fonde la vivacità e la freschezza delle note di testa date dal bergamotto e pompelmo, con l’eleganza e la raffinatezza delle note di cuore, date dai fiori bianchi e la magnolia.


La fragranza si completa con le avvolgenti e sensuali note di fondo date dai legni che si fondono con le sofisticate e raffinate note ambrate e muschiate.

Descrizione olfattiva: floreale, agrumato

REPAIR PRE-TREATMENT

Pretrattamento per capelli sfruttati o danneggiati. Prepara il capello ad accogliere i successivi trattamenti Care & Style Ristrutturante.


PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
    • lo Shiitake Complex contenuto all’interno, protegge il capello dall’inquinamento;
V.E.G. Mix con azione emolliente e antiossidante
Vital-Detox rimuove le particelle indesiderate dai capelli come calcio, magnesio, rame e altri inquinanti, rivitalizzando i capelli e migliorando l’efficacia del trattamento Care & Style Ristrutturante.

Modo d’uso: dividere la capigliatura in sezioni, nebulizzare abbondante- mente su capelli umidi dalla base alle punte in modo uniforme. Massaggia- re le lunghezze per far penetrare il prodotto. Lasciare in posa 5 minuti. Non risciacquare. Sovrapporre Repair Shampoo massaggiando dalle lunghezze alla base.

REPAIR SHAMPOO

Shampoo per capelli sfruttati o danneggiati. La texture corposa deterge e districa i capelli donando un trattamento intenso.


PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
• il Keravit contenuto all’interno, riesce a penetrare nella corteccia della fibra capillare conferendo robustezza al capello;
V.E.G. Mix con azione emolliente e antiossidante. Polyquaternium-7 dona un’eccellente pettinabilità rendendo i capelli morbidi e setosi.

Modo d’uso: Sovrapporre Repair Shampoo (senza aver risciacquato Repair Pre-Treatment) massaggiando dalle lunghezze alla base. Lasciare in posa 5 minuti. Emulsionare sulla base. Risciacquare ed effettuare il secondo shampoo. Emulsionare e risciacquare.
Distribuire su cute e capelli umidi. Massaggiare, emulsionare e ri- sciacquare. Se necessario ripetere l’applicazione.

REPAIR ELIXIR CONCENTRATE

Elixir concentrato per capelli sfruttati o danneggiati. La texture leggera, permette di aderire perfettamente al capello senza appesantirlo. L’elevata concentrazione di aminoacidi presenti in formula, ben il 3%, permette di agire sui diversi livelli della struttura del capello riparandolo e donando più forza e corposità.

PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
    • gli Aminoacidi dal basso peso molecolare (prolina, arginina e valina) agiscono sui diversi strati del capello rinforzando la cheratina indebolita;
    • lo Shiitake Complex, grazie alle proprietà del fungo shiitake, migliora la forza e l’elasticità del capello agendo sulla fibra capillare e sulla cuticola;
   • il Keravit penetra nella struttura del capello e ne riduce la rottura;
V.E.G. Mix con azione emolliente e antiossidante.

Modo d’uso: dividere la capigliatura in sezioni. Erogare su capelli umidi di- stribuendolo abbondantemente dalla base alle punte in modo uniforme. Massaggiare le lunghezze per far penetrare il prodotto. Lasciare in posa 5 minuti con asciugamano tiepido o sotto vaporizzatore. Risciacquare ab- bondantemente, tamponare e procedere all’applicazione del Milky Repair

MILKY REPAIR

Latte per capelli sfruttati o danneggiati. Dona lucentezza e morbidezza. Protegge dal calore.

PRINCIPI ATTIVI
Pepti-Molecular Technology: ripara la struttura del capello agendo sulla fibra capillare. In particolare:
    • il Vital-protect, complesso dall’alto peso molecolare di origine vegetale derivante dal mais, si deposita sullo strato più esterno del capello creando un film protettivo che lo protegge dalle alte temperature. Dona brillantezza e ha un’azione anti-crespo e antistatica aiutando nella fase di styling;
  • lo Shiitake Complex dona elasticità al capello e lo protegge dalle elevate temperature;
Olio di cocco biologico: la sua composizione ricca di acidi grassi, consente di penetrare in profondità nel fusto del capello favorendo un’idratazione intensa e prevenendo l’effetto crespo e le doppie punte. La vitamina E ed il ferro presenti all’interno, aiutano a rafforzare la struttura dei capelli, riducendone la rottura;
PCA (acido piroglutammico) è un umettante che aiuta a mantenere il livello di idratazione ottimale nel capello;
V.E.G. Mix con azione idratante e antiossidante.

Modo d’uso: erogare la quantità necessaria su capelli lavati e tamponati. Procedere con l’acconciatura desiderata.

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Biondi

The line designed to enhance every shade of blonde

The line designed to enhance every shade of blonde and meet the specific needs of a hair fiber that is often fragile, thin and vulnerable. A complete beauty routine, formulated with targeted, high-performance active ingredients, designed to offer visible results from the first application. A treatment dedicated to the care and brightness of blonde, to enhance and preserve all its beauty.

Care&Style Biondi nasce per:

  • intensely moisturizing dry and dehydrated hair, restoring softness and body;
  • neutralize unwanted yellow and warm reflections;
  • reviving natural brightness, giving new light and brilliance to the color.

Because every blonde needs attention, care and tailor-made treatments.

Active ingredients

Hyaluronic acid

Hyaluronic acid is a molecule naturally present in our body. Applied to the hair, it acts as a powerful moisturizer, helping to:

  • Moisturize the lengths, making them softer, more elastic and brighter.
  • Plump up dry or brittle hair, improving its texture and overall appearance.
  • Reduce frizz, thanks to its ability to retain moisture and smooth the surface of the hair.
  • Protect the hair from external agents, creating a sort of protective film.
  • Strengthen the hair fiber.
  • Soothe dry or irritated scalps, improving skin hydration.

Lemon oil

Obtained from the cold pressing of lemon seeds, it has brightening, moisturizing and toning properties:

  • It has a detoxifying and rebalancing effect.
  • It leaves hair shiny and revitalized.
  • It helps strengthen brisk hair, thanks to its vitamin content.
Lemon water
Lemon water is obtained thanks to a distillation process that allows the water present in lemons to be extracted without altering their properties. It was created to reduce waste by reusing the water released during the production of concentrated juices or dehydrated fruit, from lemons of Italian origin.
Among its main benefits:
  • Gives a feeling of freshness and lightness
  • Helps revive the radiance of dull or dull hair
V.E.G. Mix

V.ITALITY’S E.XCLUSIVE G.REEN Mix:

is the complex of vegetable raw materials,

  • Echinacea, medicinal herb from organic farming
  • hazelnuts i.g.p. of the Langhe
  • Rice husks and husks from organic farming obtained with a specific extraction method that allows to obtain concentrated active ingredients, without the use of chemical solvents.
A natural mix, exclusive to Vitality's, with a moisturizing, antioxidant, emollient and nourishing function.
The scent

Care & Style Biondi is characterized by an intense and sophisticated fragrance that blends gourmand notes and floral accents on a warm and enveloping base. The opening combines the deep aroma of coffee with the liveliness of pink pepper. In the heart, the delicacy of rose and geranium is intertwined with the sweetness of caramel and the spicy warmth of nutmeg. The base combines amber, ambregris, musk, vanilla and benzoin in an elegant and persistent accord.

Bright Shampoo

Brightening shampoo. It gently cleanses by reviving the brightness of blonde. The hair is immediately shinier, lighter and softer.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water: has a detoxifying and rebalancing effect on the scalp, revitalizes the hair leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.
Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

Polyquaternium-10: is a polymer derived from cellulose with high film-forming, conditioning and restructuring power.

It improves the combability of dry and wet hair by increasing its shine and volume and reducing electrostatic charge.

HOW TO USE

Distribute over damp hair and scalp and massage. Massage. Emulsify and rinse If necessary, repeat the application.

Purple Bright Shampoo

Shampoo with purple pigments. It cleanses, giving the hair a sophisticated and radiant blonde. Purple pigments counteract unwanted yellow reflections.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water and oil: thanks to the high vitamin content, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Guar Hydroxypropyltrimonium Chloride: with excellent conditioning and detangling properties, it gives silkiness and softness to the hair.

Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

HOW TO USE

Distribute on damp hair. Massage. Emulsify and rinse If necessary, repeat the application.

Violet Bright Shampoo

Shampoo with purple pigments that cleanses giving the hair a sophisticated and radiant blonde. Purple pigments counteract unwanted yellow reflections. The hair is very shiny and soft from the first application. The dosage of pigments has been designed for professional work and results. To be used in the salon by the professional to have an optimal result.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon water and oil: thanks to the high vitamin content, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Guar Hydroxypropyltrimonium Chloride: with excellent conditioning and detangling properties, it gives silkiness and softness to the hair.

Glycerin: its humectant property helps the hair retain moisture, making it hydrated, soft and elastic.

HOW TO USE

Distribute on damp hair. Massage. Emulsify and rinse Check by sight. If necessary, repeat the application.

Bright Velvet Conditioner

Conditioner for blonde, bleached or lightened hair. The full-bodied and enveloping texture allows the active ingredients to act on the hair fiber, making the hair silky and shiny. It is a conditioner with the lightness of a conditioner but the nourishment of a mask. Leaves the hair light. tag.

ACTIVE INGREDIENTS

Hyaluronic acid: moisturizes the lengths making them soft, elastic and shiny, plumps up brittle hair and strengthens the hair fiber.

Lemon Water and Oil: thanks to the high content of vitamins, they have a detoxifying action on the scalp, strengthen fragile hair, leaving it shiny and light.

V.E.G. Mix: has a moisturizing and nourishing function on the hair.

Amodimethicone: a conditioner that makes the hair soft, smooth and detangled. It gives shine to the hair and has an anti-frizz action.

HOW TO USE

Apply to towel-dried hair and leave on for 3/5 minutes. Rinse.

Bright Glow Oil

Illuminating oil that seals the hair fiber, giving shine and silkiness to the hair. It has a heat-protective action on the hair, protecting it from high temperatures. It is easily absorbed, leaving the hair shiny, light and dry.

ACTIVE INGREDIENTS

Lemon oil: thanks to its vitamin content, it strengthens brittle hair, leaving it silky, shiny and light.

Dicaprylyl Ether: is a light emollient, derived from vegetable oils. It gives silkiness to the hair and allows rapid absorption of the product.

Dimethiconol: has a conditioning effect on the hair and significantly increases its shine. It helps restore damaged cuticles and has a heat-protective action.

HOW TO USE

Apply to lengths and ends, damp hair or dry hair as a finish.

Increases the natural brightness of the color.

  • Provides hydration to dry and dehydrated hair.
  • Neutralizes unwanted yellow/warm reflections.
  • Hyaluronic acid moisturizes the hair, protects against external influences and reduces frizz.
  • Lemon oil and water strengthen brittle hair and give freshness and shine.
Upcycling according to Vitality's

Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.

The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.

Recycling according to Vitality's

The faclones and jars are made of 100% recycled PET. For every 2 faclones of virgin PET resulting from post-consumer recycling, 1 faclone is obtained in 100% recycled PET. Recycling: double life for plastic!

Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.

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Zero

Avec la nouvelle collection, nous adoptons la philosophie végétalienne comme une responsabilité envers le monde dans lequel nous vivons.

À une époque où la conscience environnementale, la recherche d’authenticité et le bien-être psychophysique occupent une place centrale dans la vie quotidienne, les consommateurs exigent une nouvelle dimension dans l’expérience d’achat et l’interaction avec les marques.

Végétalien

Aucune substance d’origine animale ou substance OGM n’est utilisée pour sa production.

Indice de naturalité

Les laboratoires de Vitality’s ont calculé l’Indice de Naturalité Zéro Couleur qui, à travers des critères et indicateurs objectifs (ISO16128), établit le pourcentage présent dans la formule d’ingrédients d’origine naturelle ou dérivée.

Extraits biologiques

Les extraits biologiques de thé vert, d’aloès, de guimauve, de prêle et de thym ont des propriétés antioxydantes et émollientes et aident à protéger la couleur et à rendre les cheveux doux et soyeux.
Obtenu à partir de plantes cultivées biologiquement ou à partir de récoltes spontanées contrôlées.
Le processus d’extraction se déroule tout en gardant intactes les qualités organoleptiques et fonctionnelles des plantes, une technologie qui permet de respecter l’environnement, en économisant de l’énergie car elle exploite les basses températures.

3 piliers de Zero Colour

Protection de la peau en diamant

RÉDUCTION DU RISQUE D’ALLERGIES

Diamond Skin Protection, composé d’Alpha Bisabolol, possède des propriétés adoucissantes, calmantes, apaisantes et anti-inflammatoires.
Il réduit les rougeurs de la peau et produit un effet adoucissant, en particulier sur les peaux particulièrement délicates et sensibles. Il aide à protéger la peau des effets indésirables des taches, sans altérer son efficacité.

Complexe brillance

MULTIFORME, PLEINE ET LUMINEUSE COULEUR

Mélange d’ingrédients actifs qui donne aux cheveux une brillance et une tenue de couleur extraordinaires.
Ce mélange particulier a une activité hydratante, émolliente et adoucissante qui vous permet d’obtenir une couleur vive et durable.

Protection sucrée

RÉNOVATION DÉLICATE

Grâce aux propriétés restructurantes du complexe de protéines végétales de blé, présent dans la formule, les cheveux sont doux et faciles à coiffer.

Sans ammoniaque

Jusqu’à 4 tons éclaircissants en toute sécurité pour les cheveux.

Formules

Une texture douce et onctueuse délicatement parfumée de notes florales de violette et d’ylang ylang.

Avec PTD

La PPD, c’est-à-dire la para- phénylènediamine, est l’un des composants de base des teintures capillaires. Chez certaines personnes à la peau sensible et sujettes aux irritations, la présence de PPD peut provoquer des rougeurs ou des dermatites de contact. La DPP peut être remplacée par de la paratoluènediamine (DPT), qui est un composant toléré par un plus grand nombre de personnes. 57%* des patients allergiques à la DPP tolèrent les colorations de DPT

(*étude réalisée par le Northwestern University Medical Center, Source : National Institutes of Health).

Comment utiliser Zero Color

Taux de dilution

1:1

Il permet d’avoir une crème à la texture plus dense, corsée et enveloppante, qui ne coule pas, facile à répartir sur les cheveux.

Avec un temps de traitement de 30 à 45 minutes.

Conseils techniques

Pour obtenir le meilleur résultat :

  • Appliquer avec des séparations de brins très minces
  • Appliquer en rangée, en déposant le mélange crémeux sur les cheveux, sans l’étaler avec le pinceau

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Heart

Couleur et force en un battement

La société, les mouvements culturels et les coutumes influencent les tendances et vice versa

Heart pomegranate

Grâce à la mode, nous pouvons aujourd’hui communiquer qui nous sommes et nos valeurs.

Tous les choix de style conduisent à la recherche de marques proches de notre façon de vivre et d’être au monde : elles visent à garder ensemble

être unique et tendance à la fois. Une coloration professionnelle est la première étape sur ce chemin de redécouverte de soi et de ses envies de se sentir plus belle et sûre de soi.

Parce que la beauté des femmes nous tient à cœur.

Le cœur au centre

Arrêté.
Fermez les yeux et respirez : vous le sentirez battre en vous.

Au centre de vos émotions.

Vitality a mis la couleur au centre, en tant que moteur des affaires, de l’innovation et des tendances de la mode.

Du cœur de la couleur, ils propagent les vibrations qui donnent vie à tout le monde de la Vitalité.

La couleur avec un cœur technologique. En un seul battement, il colore et renforce les cheveux.  

Des cheveux résistants, sains, brillants et hydratés. Une couleur fidèle dans le temps. Avec un indice élevé de naturalité.

Chaque formule Heart a été soumise à un équilibrage molaire,  pour obtenir des couleurs pleines et lumineuses et des reflets intenses.

Formule efficace pour des résultats étonnants.

Le cœur est la coloration de Vitality qui renforce pendant la coloration, améliorant la fermeté des cheveux, augmentant leur résistance à la peau.

35%

Phytokératine : la force des protéines végétales

Suivant le parcours de sensibilisation environnementale de Vitality, la crème colorante Heart est enrichie en phytokératine, la kératine végétale dérivée du chanvre et du riz. La kératine est une protéine qui constitue la structure du cheveu (écailles et cortex). Il donne de la compacité et de l’élasticité aux cheveux.

Cheveux résistants et forts.

Complexe Omega glow

Omega Glow Complex est le complexe végétal d’huiles de carthame et d’avocat contenu dans la couleur du cœur. Riche en acides gras oméga 3 – 6 – 9, vitamines D, E, K, elle agit à deux niveaux :

À l’intérieur des cheveux :

  • • apporte hydratation et nutrition ;
  • • Contrecarre l’action des radicaux libres grâce à son action antioxydante.
À l’extérieur des cheveux :
  • • Crée un film lipidique, donnant de l’élasticité.
L’extrait de grenade : un puissant antioxydant naturel

Riche en polyphénols, l’extrait de grenade contenu dans la crème colorante Heart aide à protéger la couleur, prolongeant ainsi sa durée.

Grâce à ses propriétés antioxydantes, en effet, l’extrait de grenade aide à préserver la couleur au fil du temps, en contrecarrant le vieillissement dû à l’action externe des radicaux libres.

INDICE DE NATURALITÉ ÉLEVÉ PAR RAPPORT À L’ENVIRONNEMENTLa crème colorante pour cœur a un indice de naturalité de

86-89%

Texture caractérisée par un délicat parfum floral et fruité, dans lequel prédominent des notes de pivoine et de grenade.

Heart Close-up
Heart attivatori
Activateurs, pour un résultat couleur sans compromis

Pour tirer le meilleur parti de votre crème colorante pour le cœur, Vitality a formulé des activateurs de cœur.

Des formules spécifiques développées pour fonctionner en synergie avec la crème colorante.

Ils optimisent la tenue et la stabilité des couleurs.

Ils facilitent le mélange, pour une crème douce qui adhère précisément aux cheveux.

Indice de naturalité 82-86%*.

58 NUANCES toutes les couleurs du cœur

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Mix&Match​

Mix & Match est une couleur de traitement à effet brillant avec un pH acide. Les cheveux apparaissent plus volumineux, plus volumineux et plus brillants.

Le monde de la coloration évolue constamment afin de s’adapter aux attentes et aux besoins de celles qui recherchent un résultat toujours plus naturel et personnalisé.

Aujourd’hui, les femmes veulent des tons lumineux, doux et aux multiples reflets qui subliment la beauté authentique de leurs cheveux tout en respectant leur santé.

La coloration n’est plus un simple changement de look mais une expérience sur mesure, à même de magnifier chaque nuance avec douceur et harmonie.

Mix & Match est le système innovant de coloration ton sur ton au pH acide de Vitality’s.

Conçu pour garantir une performance et une protection optimales, il offre une couleur vibrante tout en respectant le cheveu.

Mix & Match représente une nouvelle ère dans la coloration Vitality, en combinant technologie et ingrédients doux et nourrissants.

C’est le choix idéal pour celles qui se soucient à la fois de la beauté et du soin de leur chevelure.

L’union de deux mondes

À l’instar de Care & Style, union du monde du soin et de celui du coiff age, dans Mix & Match, le & n’est pas un simple symbole mais un véritable trait d’union entre passé et avenir.

Passé parce qu’il est l’héritier des techniques et des expériences couleur d’hier. Avenir parce qu’il s’agit d’une formule d’avant-garde et polyvalente pour des résultats modernes et tendance.

Coloration soin à eff et glossy

Mix & Match est une coloration soin non éclaircissante qui se distingue par des notes de tête épicées et fl orales, avec un fond boisé et fruité.

Coloration soin: Pour des cheveux doux et faciles à coiff er. Les cheveux paraissent plus volumineux et plus épais

Coloration à eff et glossy: Après la coloration, les cheveux sont très lumineux, brillants et fl amboyants. Mix & Match apporte un eff et glossy immédiat.

Coloration personnalisée: La couleur obtenue dépend du type de cheveux, des éclaircissements déjà présents sur les cheveux et du résultat souhaité par la cliente. L’eff et fi nal sera une couleur personnalisée.

pH acide

Les produits à pH acide contribuent à préserver l’intégrité des cheveux, ce qui réduit leurs risques de subir des dommages. Résultat ? Des cheveux sains et brillants.

Résultat ? Des cheveux sains et brillants.

Le pH acide minimise le stress que peut subir la cuticule tout en préservant la structure lipidique du cheveu

Mix & Match est une coloration au pH acide qui contribue à refermer les squames et garantit un résultat ultra-lumineux, à l’eff et glossy.

La coloration liquide qui se transforme en gel

Mix & Match est une coloration liquide qui, associée à son Activateur, également liquide, se transforme un gel.

Mix & Match s’applique à l’aide du flacon spécial Vitality’s qui permet une répartition idéale.

La coloration en gel pénètre parfaitement dans le cheveu et elle est plus facile à répartir

Ce qui fait l’unicité de Mix & Match

HUILE DE FRUITS D’ARGOUSIER

Grâce à ses propriétés régénératrices, nourrissantes et protectrices, l’huile d’argousier est excellente pour des cheveux plus sains, plus forts et plus brillants.

Propriétés nourrissantes et hydratantes

L’huile d’argousier est très riche en vitamines, antioxydants et acides gras essentiels :

vitamine E, vitamine C et provitamine A : ces puissants antioxydants contribuent à protéger les cheveux des méfaits extérieurs et des radicaux libres.
Omégas 3, 6, 7 et 9 : ils nourrissent les cheveux en profondeur, les rendant plus forts et plus brillants.

Conditioning Complex​
  • Conditionnement des cheveux : traite les cheveux sans les alourdir
  • Effet antistatique
  • Pour des cheveux faciles à coiffer : il agit comme un émollient sur les cheveux, les rendant plus doux et plus faciles à coiffer.
  • Fait briller les cheveux : grâce à la fine couche protectrice dont il gaine les cheveux, il leur donne un aspect sain et brillant en réduisant l’effet terne
  • Douceur et soyeux : associé à l’huile d’argousier, il apporte douceur, hydratation et brillance.
Creatine Shield​
  • Dérivé d’acide aminé, semblable à la créatine naturelle présente dans les cheveux.
  • Effet filmogène : forme un film protecteur autour des cheveux qui permet de retenir l’humidité et de les protéger des agressions extérieures.
  • Réduction de la casse des cheveux
  • Reconstruit la structure interne du cheveu, améliorant ainsi la résistance des différents types de cheveux.
  • Protection de la structure interne du cheveu : protège des agressions extérieures et contribue à réparer les cheveux abîmés

Pourquoi Mix & Match ?

Mix parce qu’il est possible de mélanger les nuances les unes aux autres ; en particulier, Clear permet de créer des nuances à l’infini.

Match parce qu’on peut l’associer aux autres colorations Vitality’s.

Pour une couvrance plus importante, il est possible d’utiliser Heart, Zero et Tone sur les racines et Mix & Match sur les longueurs. La coloration peut être personnalisée afin de créer une palette infinie de tons et de services au salon de coiffure.

Activateur
  • Activer 6 volumes

Formule liquide pour une application rapide et facile

Le fl acon de l’Activateur est muni d’un bouchon doseur très pratique pour calibrer au plus juste la quantité de produit à utiliser.

Mélangé aux nuances choisies, il permet d’obtenir la consistance d’un gel pour une utilisation idéale avec le fl acon applicateur Vitality’s.

Mélange 1:1

Clear​

Un fabuleux allié !

Utilisé seul, il apporte un eff et glossy extraordinaire, fait briller et sublime les cheveux. Associé à d’autres nuances, il crée une couleur personnalisée selon les attentes de la cliente.

31 nuances pour créer le mélange parfait

Comment l’utiliser ?

Mélange 1:1

Temps de pose:

  • à vue pour les cheveux très poreux et sensibilisés,
  • 10 mn pour les cheveux peu sensibilisés,
  • 20/25 mn pour les cheveux colorés ou naturels.
  • Nuancer les longueurs et/ou les pointes

Nuancer les longueurs et/ou les pointes
Si les cheveux sont très sensibilisés et présentent une hauteur de ton de 10, les laver puis les essorer avec une serviette. Appliquer la nuance choisie sur les cheveux essorés et vérifier à vue le résultat de couleur souhaitée. Rincer abondamment et laver les cheveux avec le shampooing Care & Style Chroma. Si les cheveux ne sont pas très sensibilisés ou ont une hauteur de ton de 6 à 9, les laver puis les sécher à 50 % et procéder à l’application de la nuance choisie en contrôlant le temps de pose à vue (10-20 mn). Rincer abondamment et laver les cheveux avec le shampooing Care & Style Chroma.

Couvrance des cheveux blancs ( jusqu’à 30 %)

Utiliser des teintes naturelles ou dorées. Laver les cheveux et les sécher à 100 % avant l’application.

Appliquer la nuance choisie sur les racines et placer sous une source de chaleur avec un bonnet, laisser chauffer 20 mn + 5 mn à température ambiante. Rincer abondamment et laver les cheveux avec le shampooing Care & Style Chroma.

La nouvelle ère de la coloration Vitality’s
    • Formule associant technologie et ingrédients doux et nourrissants
    • Coloration au pH acide
    • Résultat cheveux traités
    • Résultats couleur contemporains
    • Couleur aux multiples reflets
    • Effet glossy
    • Large gamme de nuances
    • Emballage et fabrication durables
    • Flacon en R-PET recyclé
    • Emballage en FSC
    • Fabrication à froid avec plus de 90 % d’économies d’énergie.

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Nos meilleurs choix

Les produits

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Pourquoi Mix & Match ?

Ajouter le texte de l’en-tête ici

Espresso

Avec les rythmes frénétiques de la vie moderne, la demande de traitements rapides et hautement performants est de plus en plus forte. Pour celles qui veulent s’offrir un soin coloration et restructuration en seulement 5 minutes.

C’est le service professionnel efficace et rapide…

… Juste le temps d’un café !

Idéal pour un service de coloration rapide
dans le salon ou à la maison.

Pour raviver votre couleur,
ou pour ceux qui veulent expérimenter de nouveaux looks.

S’estompe progressivement
avec lavage sans changement
le point de départ.

pH acide

Aide à fermer les écailles en fixant
à l’intérieur des cheveux le pigment coloré.

Ristrutturante

Sa formule riche en actifs garantit des cheveux vitaux et forts, toujours en parfaite forme.

Délicat

Sans ammoniaque, il est idéal même pour les peaux les plus sensibles.
Il laisse un doux parfum de vanille sur les cheveux.

Platino espresso
modella espresso rame

Gouvernant
Appliqué en masque après le shampooing, ainsi que la coloration
Les cheveux, aident à les rendre plus doux et plus faciles à coiffer.

Pratique

Nouvel emballage facile à utiliser qui facilite l’application du produit en salon et à la maison.

RECYCLAGE

Vitality’s récupère les parties inutilisées du café d’une entreprise locale et, en collaboration avec une entreprise Cleantech basée à Turin (une entreprise à faible impact environnemental axée sur la recherche et le développement de techniques d’extraction) crée l’ingrédient actif exclusif de l’espresso,
le RE-CUP COFFEE.

modello espresso viola
L’actif restructurant de l’Espresso

KERAVIT

Complexe moléculaire à base de protéines végétales qui restructure en profondeur les cheveux, leur donnant brillance et douceur.

Ce qu’il contient : KÉRATINE.

Avantages : Cheveux robustes et plus élastiques sans frisottis.

Argent

Pour renforcer les tons blonds froids.

Platine

Pour rehausser les reflets des cheveux blond platine avec un éclaircissement très léger.

Latte macchiato

Pour rafraîchir les mèches blondes claires à blondes.

Mocaccino

Pour rafraîchir les reflets chauds et dorés sur les cheveux blonds.

Cappuccino

Pour intensifier les mèches des cheveux blonds à blonds foncés.

Marron

Pour égayer les cheveux châtain clair à brun.

Bleu

Pour intensifier les tons bleus.

Violet

Pour intensifier les nuances de violet.

Rouge

Pour mettre en valeur les mèches des cheveux roux.

Cuivre

Pour raviver et sublimer les cheveux cuivrés et cuivrés/roux.

Doré

Pour égayer les cheveux blonds clairs aux reflets dorés .

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Les produits de la ligne

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Sole

Il Sole fa bene alla pelle,aiuta a riposare meglio,migliora l’umoree allontana lo stress

Conosci gli e etti delle radiazioni solari per esporti al sole nel modo giusto e in piena sicurezza?

Le radiazioni ultravioletti provengono sia dalla luce diretta sia da quella indiretta.

A seconda della lunghezza d’onda si dividono in 3 tipologie:

UVA: hanno una lunghezza d’onda lunga e penetrano nel derma, provocando un invecchiamento precoce della pelle. Questi raggi possono causare danni a lungo termine.

UVB: hanno una lunghezza d’onda media e vengono assorbiti dall’epidermide, ma non raggiungono il derma. Sono responsabili dell’abbronzatura ma anche di scottature, eritemi, ustioni e alterazioni nella struttura delle cellule. Contribuiscono alla sintesi della vitamina D.

UVC: hanno una lunghezza d’onda corta. Sono le radiazioni più dannose, ma non arrivano alla super cie terrestre, perché assorbite dallo strato di ozono presente nell’atmosfera.

L’intensità dei raggi UV dipende dalla stagione, dal momento della giornata, dall’altitudine e latitudine.

Immagine linea sole

Una prolungata esposizione al sole può essere dannosa anche per i capelli. I capelli si indeboliscono, sottoposti a un forte stress ossidativo, disidratandosi e perdendo di elasticità. Il colore cosmetico sbiadisce e il cuoio capelluto può irritarsi.

È importante proteggere i capelli dai raggi UVB, così come si protegge la pelle, con prodotti specifici.

Sole è la linea di prodotti essenziali di Vitality’s per il trattamento e la protezione dei capelli esposti a sole e vento

PASSION FRUIT

L’olio di maracuja (o frutto della passione), deriva dalla pianta della passi ora edulis, una piccola pianta rampicante coltivata in Sudamerica.

Dalla spremitura a freddo dei semi deriva l’olio che idrata i capelli e lenisce la cute dalle irritazioni e dagli arrossamenti grazie alla sua azione antinfiammatoria e calmante, senza appesantire.

Contribuisce a proteggere i capelli da sole e vento lasciandoli leggeri, morbidi e lucidi. L’olio di semi di maracuja è un concentrato multifunzione di:

Flavonoidi: forte azione antiossidante, proteggono i capelli dai radicali liberi, ritardandone l’invecchiamento

Vitamine: A – aiuta nel processo di crescita dei capelli, C ed E – antiossidanti, combattono i radicali liberi e aumentano l’elasticità dei capelli. K – rende i bulbi radicati più saldamente,

Minerali: fosforo e potassio per capelli vitali e resistenti

Immagine prodotti linea sole
IL PROFUMO
Un intenso bouquet  orito di gelsomino, magnolia e gardenia risveglia la sensazione e la voglia della bella stagione. Le note dolci dello zucchero integrale e del  ore della vaniglia, attenuate dalle note agrumate tipiche del mediterraneo (bergamotto, pompelmo rosa, neroli) trasportano nel caldo dell’estate. Infine, le note avvolgenti delle bacche di vaniglia si intrecciano alle note legnose del cedro e del muschio bianco.
SHAMPOO SOLE

Lo shampoo dopo sole deterge delicatamente cute e capelli, rimuovendo cloro, salsedine, sabbia e prodotti «leave in» di protezione. Elimina le impurità e lascia il capello deterso. La schiuma so ce e compatta regala una piacevole sensazione di leggerezza e morbidezza al tatto. Nutre i capelli rendendoli morbidi.

PRINCIPI ATTIVI

V.E.G. Mix: ha proprietà idratanti e antiossidanti.
Olio di Maracuja: lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antin ammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Polyquaternium 10: di origine naturale, ha funzione districante.
Pantenolo: ha funzione idratante e lucidante e migliora la pettinabilità.

MODO D’USO: distribuire su cute e capelli umidi. Massaggiare. Emulsionare e risciacquare. Se necessario ripetere l’applicazione.

Care&Style Sole Shampoo
MASCHERA SOLE

La maschera dopo sole nutre i capelli inariditi dal sole e dalla salsedine, lasciandoli morbidi, levigati e lucenti.

PRINCIPI ATTIVI

V.E.G. Mix: ha proprietà idratanti e antiossidanti.
Olio di Maracuja: lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antinfiammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Complesso vegetale biodegradabile: derivante dalla canna da zucchero, ha funzione emolliente, lascia i capelli facili da pettinare.
Burro di karitè: ricavato dal frutto dell’albero di Karitè, ha funzione emolliente.

MODO D’USO: applicare dopo lo shampoo su capelli umidi, lasciare agire 2-3 minuti, pettinare, risciacquare.

SUN KISS

Crema senza risciacquo. Arricchita con filtro UVB che aiuta a proteggere dalle radiazioni solari, leviga i capelli. Idrata, districa e ammorbidisce i capelli. Con e etto anti-crespo, da usare sia come pre-piega sia come  finish. Può essere applicata su capelli bagnati o asciutti. La texture morbida e leggera conferisce grande versatilità e sensazione di morbidezza.

PRINCIPI ATTIVI

V.E.G. Mix: ha proprietà idratanti e antiossidanti.
Olio di Maracuja: lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antinfiammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Filtro UVB: protegge la  bra capillare dai danni indotti dai raggi UVB, quali stress ossidativo, disidratazione e perdita di elasticità.

MODO D’USO: applicare prima o dopo l’esposizione al sole. Riapplicare al bisogno. Dopo l’esposizione al sole e dopo aver lavato i capelli, applicare su capelli tamponati prima di procedere all’asciugatura naturale o con phon. Per definire i capelli ed eliminare il crespo, applicare anche su capelli asciutti.

Care&Style Sole Kiss
SUN PROTECTIVE OIL

Olio solare protettivo per capelli. Protegge i capelli dai raggi del sole, dalla salsedine e dal cloro preservando il colore cosmetico grazie al filtro UVA/UVB. La sua formula, arricchita con Olio di Maracuja e da un emolliente vegetale biodegradabile, previene la disidratazione dei capelli senza appesantirli. Senza siliconi.

PRINCIPI ATTIVI

lenisce la cute da irritazioni e arrossamenti, grazie alla sua azione antinfiammatoria e calmante. Contribuisce a proteggere i capelli da sole e vento.
Filtro UVA e UVB: Il filtro fornisce una protezione contro i raggi UVA, preservando la vivacità e il colore cosmetico e naturale dei capelli. Inoltre, previene lo sbiadimento causato dall’esposizione solare e protegge la fibra capillare dagli effetti dannosi dei raggi UVB, contribuendo così a difendere la fibra capillare dallo stress ossidativo, dalla disidratazione e dalla perdita di elasticità. Protegge dal calore dei raggi del Sole e riduce l’effetto crespo, rendendo i capelli lisci e setosi.

MODO D’USO: Vaporizzare su tutta la lunghezza dei capelli. Applicare prima dell’esposizione al sole e dopo ogni bagno.

L’upcycling secondo Vitality’s

Vitality’s recupera da aziende del Piemonte
le parti inutilizzate di piante, frutti e chicchi.

Il V.E.G. Mix che ne deriva assicura l’utilizzo al 100% delle materie prime vegetali derivanti dal settore alimentare.

Il recycling secondo Vitality’s

I  facloni e i vasi sono in PET riciclato al 100%. Ogni 2  facloni di PET vergine derivante dal riciclo post-consumer, si ottiene 1  faclone in PET riciclato al 100%. Recycling: doppia vita alla plastica!

Formulazioni attente all’ambiente e al consumatore. Le formule sono prive di coloranti aggiunti e di allergeni. È stato privilegiato l’uso di materie prime di derivazione naturale e biodegradabili.

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Deco -Ice9

Il biondo, sempre attuale, si reinventa. Per seguire le tendenze e i desideri di ogni donna. Infinite sfumature capaci di donare tridimensionalità e brillantezza al colore.

Il biondo, sempre attuale, sempre nuovo e in continuo mutamento. Infinite tonalità di biondo e infinite possibilità per ottenerle, esaltando la bellezza di ogni donna.

Capelli con giochi di luce dal sapore naturale come baciati dal sole oppure biondi estremi come l’intramontabile biondo platino.

Ogni volta l’acconciatore deve saper interpretare il desiderio delle donne e tradurlo in un look speciale e personalizzato.

È la gamma di prodotti Vitality’s per decolorazioni professionali,performanti e non aggressive, per schiariture  fino a 6 toni.

I principi attivi

COMPLEX OIL

Prezioso blend di olio di cotone e olio di illipè che, nutrendo il capello, contribuisce a ridurre gli effetti depauperanti del processo decolorante.

 

CHERATINA

Proteina fibrosa presente nel capello, conferisce compattezza, resistenza ed elasticità. Agisce in sinergia con il COMPLEX OIL per proteggere i capelli e conferire un ottimo effetto condizionante.

Multi-performace

È una polvere decolorante particolarmente versatile, adatta a tutte le tecniche di decolorazione. La sua speciale formulazione e la qualità delle materie prime utilizzate evitano il rigonfi amento e la fuoriuscita del prodotto dalle “cartine”. La texture cremosa aderisce perfettamente al capello donando una decolorazione uniforme.

 

Complex oil & Cheratina: protezione e nutrimento del capello durante la decolorazione.

Amido di riso: eff etto addolcente per capelli morbidi.

Colore della polvere: azzurro.

Profumazione: fresca.

Free hand

La sua formulazione priva di ammoniaca garantisce una miscelaparticolarmente indicata per schiariture morbide, su qualsiasi tipo di capello, risultando quindi una polvere decolorante estremamente delicata. Grazie a specifici componenti, la miscela ottenuta tra la polvere e l’attivatore risulta ideale per tutte le tecniche a mano libera.

Complex oil & Cheratina: protezione e nutrimento
del capello durante la decolorazione.
Colore della polvere: bianco.
È stato scelto di non utilizzare profumi per renderla più vicina
alle esigenze delle persone più sensibili.

 

Sweety hair bleach

Formulato per applicazioni alla base del capello.
Il bisabololo presente in formula dona un’azione delicata e lenitiva.
Può essere utilizzato per decolorare tutta la capigliatura.

Complex oil: nutrimento del capello durante la decolorazione.
Colore della crema: bianco.
È stato scelto di non utilizzare profumi per renderla più vicina alle esigenze
delle persone più sensibili.

Activator

La sua formula delicata, lavora in sinergia con le polveri decoloranti DECO.
Grazie alla sua cremosità si adatta perfettamente al capello,
facilitando il risciacquo della miscela.
Seguire il modo d’impiego dei decoloranti Deco.

La decolorazione extreme blonde,
per schiariture fredde fino a 9 toni.

I principi attivi

BETAINA

Contribuisce a rendere il capello forte e resistente soprattutto in
caso di capelli più fragili.
Il capello sarà ancora più morbido, lucido, elastico e idratato.
La betaina utilizzata è al 100% di origine vegetale ed è certifi cata
Cosmos.

OLIO DI MACADAMIA

Aiuta a nutrire e ammorbidire i capelli rendendoli brillanti e docili
al pettine.

Polvere decolorante extraschiarente

Consente di realizzare schiariture fi no a 9 toni, ottenendo decolorazioni senza riflessi caldi.

  • È facile da miscelare e aderisce in modo ottimale al capello, non
    cola e non gonfi a.
  • La sua particolare formula antigiallo dona un eff etto freddo ai
    capelli contrastando efficacemente i rifl essi caldi.
  • La sua formulazione poco volatile garantisce una elevata sicurezza
    all’acconciatore.
  • La delicata profumazione assicura un gradevole servizio alla
    cliente.
  • Adatta a tutte le tecniche di decolorazione.
Crema attivante

La sua straordinaria cremosità consente un’aderenza ottimale al capello.
La miscelazione con la polvere decolorante è facile e veloce.
È indispensabile che la Polvere ICE9 e la Crema Attivante vengano sempre
utilizzati insieme:


LA POLVERE ICE9 PERDE DI EFFICACIA CON UN ATTIVATORE GENERICO

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Zero

Con la nueva colección abrazamos la filosofía vegana como una responsabilidad hacia el mundo en el que vivimos.

En una era en la que la conciencia medioambiental, la búsqueda de la autenticidad y el bienestar psicofísico adquieren un papel central en la vida cotidiana, los consumidores exigen una nueva dimensión en la experiencia de compra y en la interacción con las marcas.

Vegano

Para su producción no se utilizan sustancias de origen animal ni sustancias transgénicas.

Índice de naturalidad

Los laboratorios de Vitality’s han calculado el Índice de Naturalidad del Color Cero que, a través de criterios e indicadores objetivos (ISO16128), establece el porcentaje presente en la fórmula de ingredientes de origen o derivación natural.

Extractos orgánicos

Los extractos orgánicos de té verde, aloe, malvavisco, cola de caballo y tomillo tienen propiedades antioxidantes y emolientes y ayudan a proteger el color y hacer que el cabello sea suave y sedoso.
Se obtiene a partir de plantas de cultivo ecológico o de recolección espontánea controlada.
El proceso de extracción se lleva a cabo manteniendo intactas las cualidades organolépticas y funcionales de las plantas, una tecnología que permite respetar el medio ambiente, ahorrando energía porque aprovecha las bajas temperaturas.

3 pilares de Zero Colour

Protección de la piel de diamante

REDUCCIÓN DEL RIESGO DE ALERGIAS

Diamond Skin Protection, compuesto por Alpha Bisabolol, tiene propiedades suavizantes, calmantes, calmantes y antiinflamatorias.
Reduce el enrojecimiento de la piel y produce un efecto suavizante, especialmente en pieles especialmente delicadas y sensibles. Ayuda a proteger la piel de los efectos indeseables de las manchas, sin alterar su efectividad.

Complejo de brillo

MULTIFACÉTICO, LLENO Y BRILLANTE DE COLORES

Mezcla de principios activos que aportan al cabello un brillo y una fijación de color extraordinarios.
Esta mezcla en particular tiene una actividad hidratante, emoliente y suavizante que le permite obtener un color brillante y duradero.

Dulce protección

DELICADA RENOVACIÓN

Gracias a las propiedades reestructurantes del complejo de proteínas vegetales de trigo, presente en la fórmula, el cabello es suave y fácil de peinar.

Sin amoníaco

Hasta 4 tonos de aclarado con total seguridad para el cabello.

Fórmulas

Una textura suave y cremosa, delicadamente perfumada con notas florales de violeta e ylang ylang.

Con PTD

La PPD, es decir, la parafenilendiamina, es uno de los componentes fundamentales de la coloración del cabello.
En algunas personas con piel sensible y predispuestas a la irritación, la presencia de PPD puede causar enrojecimiento o dermatitis de contacto. La PPD puede ser reemplazada por paratoluenediamina (PTD), que es un componente tolerado por más personas. El 57%* de los pacientes alérgicos a la PPD toleran las manchas de PTD

(*estudio realizado por el Centro Médico de la Universidad Northwestern, fuente, Institutos Nacionales de Salud).

Cómo usar Zero Colour

Relación de dilución

1:1

Permite tener una crema con una textura más densa, con cuerpo y envolvente, que no se corre, fácil de distribuir en el cabello.

Con un tiempo de procesamiento de 30 a 45 minutos.

Consejos técnicos

Para obtener el mejor resultado:

  • Aplicar con separaciones de mechones muy finas
  • Aplicar en almacenamiento, colocando la mezcla cremosa sobre el cabello, sin extenderla con el pincel

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HEART

Color y fuerza en un compás

La sociedad, los movimientos culturales y las costumbres influyen en las tendencias y viceversa

Heart pomegranate

Gracias a la moda, hoy en día podemos comunicar quiénes somos y nuestros valores.

Todas las elecciones de estilo conducen a la búsqueda de marcas cercanas a nuestra forma de vivir y estar en el mundo: ¡su objetivo es mantenerse juntas

siendo único y moderno al mismo tiempo. Un color de cabello profesional es el primer paso en este camino de redescubrimiento de uno mismo y de los propios deseos de sentirse más bella y segura de sí mismo.

Porque la belleza de la mujer está cerca de nuestro corazón.

El corazón en el centro

Detenido.
Cierra los ojos y respira: lo sentirás latir dentro de ti.

En el centro de tus emociones.

Vitality’s ha puesto el color en el centro, como motor de negocios, innovación y tendencias de moda.

Desde el corazón del color propagan las vibraciones que dan vida a todo el mundo de Vitality’s.

Color con corazón tecnológico. De una sola vez, colorea y fortalece el cabello.  

Cabello resistente, sano, brillante e hidratado. Color fiel en el tiempo. Con un alto índice de naturalidad.

Cada fórmula Heart ha sido sometida a un equilibrio molar,  para lograr colores plenos y brillantes y reflejos intensos.

Fórmula eficaz para resultados sorprendentes.

Heart es la coloración de Vitality’s que fortalece mientras colorea, mejorando la firmeza del cabello, aumentando su resistencia a la piel.

35%

Fitoqueratina: la fuerza de las proteínas vegetales

Siguiendo el camino de la concienciación medioambiental de Vitality’s, la crema colorante Heart está enriquecida con fitoqueratina, la queratina de origen vegetal derivada del cáñamo y el arroz. La queratina es una proteína que conforma la estructura del cabello (escamas y corteza). Da compacidad y elasticidad al cabello.

Cabello resistente y fuerte.

Complejo Omega glow

Omega Glow Complex es el complejo vegetal de aceites de cártamo y aguacate contenido en el color Heart. Rico en ácidos grasos omega 3 – 6 – 9, vitaminas D, E, K, actúa a dos niveles:

Dentro del cabello:

  • • aporta hidratación y nutrición;
  • • Contrarresta la acción de los radicales libres gracias a su acción antioxidante.
En la parte exterior del cabello:
  • • Crea una película lipídica, dando elasticidad.
Extracto de granada: un potente antioxidante natural

Rico en polifenoles, el extracto de granada contenido en la crema colorante Heart ayuda a proteger el color, prolongando su duración.

Gracias a sus propiedades antioxidantes, de hecho, el extracto de granada ayuda a preservar el color a lo largo del tiempo, contrarrestando el envejecimiento debido a la acción externa de los radicales libres.

ALTO ÍNDICE DE NATURALIDAD CON RESPECTO AL MEDIO AMBIENTELa crema colorante corazón tiene un índice de naturalidad de

86-89%

Textura caracterizada por una delicada fragancia floral y afrutada, en la que predominan las notas de peonía y granada.

Heart Close-up
Heart attivatori
Activadores, para un resultado de color sin concesiones

Para sacar el máximo partido a tu crema coloreadora para el corazón, Vitality’s ha formulado Activadores del Corazón.

Fórmulas específicas desarrolladas para trabajar en sinergia con la crema colorante.

Optimizan la fijación y la estabilidad del color.

Facilitan la mezcla, para una crema suave que se adhiere con precisión al cabello.

Índice de naturalidad 82-86%*.

58 MATICES todos los colores del corazón

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Mix&Match​

Mix & Match es un color de tratamiento con efecto brillo y pH ácido. El cabello se ve más lleno, más lleno y más brillante.

El mundo del tinte evoluciona continuamente, adaptándose a los deseos y las necesidades de quien busca un resultado cada vez más natural y personalizado.

Hoy las mujeres quieren tonos luminosos, suaves y con matices, que pongan en valor la belleza genuina del cabello sin poner en peligro su salud.

El tinte no es solo un recurso para cambiar de look, sino una experiencia a medida, que exalta cada matiz con armonía y delicadeza.

Mix & Match es el innovador sistema de tinte tono sobre tono Vitality’s de pH ácido.

Se ha concebido para lograr un color vivo respetando el cabello, gracias a sus altas prestaciones y a su protección óptima.

Mix & Match representa una nueva era en los tintes Vitality’s, con una combinación de tecnología e ingredientes delicados y nutritivos.

Es la solución ideal para quien presta atención tanto a la belleza como al cuidado del cabello.

La unión de dos mundos

Como ocurre con Care & Style, que representa la unión entre el mundo del cuidado y el de la fi jación, en Mix & Match la «&» no es solo un símbolo, sino un puente arraigado al pasado y proyectado al futuro.

Arraigado al pasado porque toma el legado de las técnicas y las experiencias pasadas en materia de color. Proyectado al futuro porque tiene una fórmula de vanguardia y versátil que permite obtener resultados modernos y de tendencia.

Tinte con tratamiento de efecto brillo

Mix & Match es un tinte con tratamiento que no decolora, caracterizado por notas de cabeza especiadas y fl orales con un fondo de madera y fruta.

Tinte con tratamiento Deja el cabello suave y fácil de peinar. El cabello adquiere volumen y cuerpo.

Tinte con efecto brillo Después de aplicar el tinte, el cabello gana luminosidad, brillo y un color vivo. Mix & Match aporta un efecto brillo inmediato.

Tinte personalizado El color que se obtiene depende del tipo de cabello, de las decoloraciones ya existentes en el cabello y del resultado que desea la cliente. El efecto fi nal será un color personalizado.

tinte de pH ácido

Los productos de pH ácido ayudan a mantener la integridad del cabello reduciendo la posibilidad de que sufra daños.

El resultado es un cabello de aspecto sano y luminoso.

El pH ácido minimiza el estrés que puede sufrir la cutícula, para mantener la estructura lipídica del cabello en las mejores condiciones posibles.

Mix & Match es un tinte de pH ácido que ayuda a cerrar las escamas y brinda un resultado sumamente luminoso con efecto brillo.

Tinte líquido que se convierte en un gel

Mix & Match es un tinte líquido que, al mezclarse con su activador, también líquido, se convierte en un gel.

Mix & Match se aplica con el envase específico de Vitality’s, que permite distribuirlo a la perfección.

El tinte en gel penetra en el cabello de forma óptima y resulta más fácil de aplicar de manera homogénea.

Qué hace que Mix & Match sea único

ACEITE DE FRUTOS DE ESPINO AMARILLO

el aceite de espino amarillo es un aliado excelente para obtener un cabello más sano y fuerte, con más brillo.

Propiedades nutritivas e hidratantes

El aceite de espino amarillo es muy rico en vitaminas, antioxidantes y ácidos grasos esenciales:

Vitamina E, vitamina C y provitamina A: Potentes antioxidantes que ayudan a proteger el cabello de los daños ambientales y de los radicales libres.
Omega 3, 6, 7 y 9: Nutren el cabello en profundidad, aportando fuerza y brillo

Conditioning Complex​
  • Efecto acondicionador para el cabello, sin dar sensación de pesadez.
  • Efecto antiestático
  • Facilita el peinado: actúa como emoliente, dejando el cabello más suave y fácil de peinar.
  • Aporta brillo: gracias a su capacidad de formar una fina capa protectora del cabello, da un aspecto sano con brillo, reduciendo el efecto mate o apagado.
  • Sedosidad y suavidad: junto con el aceite de espino amarillo, actúa para aportar suavidad, hidratación y brillo.
Creatine Shield​
  • Derivado de un aminoácido, similar a la creatina natural presente en el cabello.
  • Efecto filmógeno: forma una película protectora en torno al cabello, que puede ayudar a retener la humedad y proteger de los daños ambientales.
  • Reducción de la rotura del cabello.
  • Reconstruye la estructura interna del cabello, mejorando la fuerza de los distintos tipos de cabello.
  • Protección de la estructura interna del cabello: protege el cabello de los daños exteriores y ayuda a reparar los cabellos dañados.

¿Por qué Mix & Match?

Mix porque los tintes se pueden mezclar entre ellos, y en especial el Clear permite crear infinitos matices.

Match porque se puede utilizar combinado con los demás tintes de Vitality’s.

Cuando se necesita una mayor cobertura, se puede utilizar Heart, Zero y Tone en las raíces y Mix & Match en el resto del cabello. El tinte se puede personalizar para ofrecer una gama ilimitada de colores y de servicios en el salón.

Activador
  • Activar 6 volúmenes

Fórmula líquida para garantizar una aplicación sencilla y rápida.

El envase del activador tiene un práctico tapón dosifi cador que permite calibrar correctamente la cantidad de producto que se necesite utilizar

Una vez mezclado con los colores elegidos, se obtiene una textura en gel, perfecta para la aplicación con el envase aplicador de Vitality’s.

Mix 1:1

Clear​

¡Un magnífi co aliado!

Si se utiliza solo, aporta al cabello un efecto extraordinario de brillo y belleza. Combinado con otros tonos, crea un color personalizado según las necesidades de la cliente.

31 tonos para crear la mezcla perfecta

¿Cómo se usa?

Mix 1:1

Tiempo de aplicación:

  • en el caso de cabellos muy porosos y sensibilizados, comprobar el efecto visualmente
  • en el caso de cabellos poco sensibilizados, 10’
  • en el caso de cabellos teñidos o naturales, 20/25’
  • Tonalización de todo el cabello exceptuando la raíz

Tonalización de todo el cabello exceptuando la raíz
Si el cabello está muy sensibilizado y tiene una altura de tono de 10, lavarlo y secar ligeramente con una toalla. Aplicar el tono elegido en el cabello ligeramente secado y observar para comprobar cuándo se obtiene el resultado deseado. Aclarar abundantemente y lavar el cabello con Care & Style Chroma Shampoo. Si el cabello no está muy sensibilizado o tiene una altura de tono de 6-9, lavar el cabello, secar al 50% y, a continuación, pasar a aplicar el tono elegido y dejar actuar el tiempo que se considere necesario comprobando el efecto visualmente (10-20 minutos). Aclarar abundantemente y lavar el cabello con Care & Style Chroma Shampoo.

Cobertura de las canas (hasta un 30%)

Utilizar los tonos naturales o dorados.

Lavar el cabello y secarlo por completo antes de la aplicación. Aplicar el tono elegido en la raíz, tapar el cabello con un gorro y ponerse bajo una fuente de calor. Esperar 20’ de tiempo de aplicación + 5’ a temperatura ambiente. Aclarar abundantemente y lavar el cabello con Care & Style Chroma Shampoo.

la nueva era de los tintes Vitality’s
    • Fórmula que combina la tecnología con ingredientes delicados y nutritivos
    • Tinte de pH ácido
    • Resultado cabello tratado
    • Resultado color contemporáneo
    • Color con muchos matices
    • Efecto brillo
    • Amplia gama de tonos
    • Envase y fabricación sostenibles:
    • Bote de R-PET reciclado
    • Estuche de FSC
    • Fabricación en frío con un ahorro energético superior al 90%

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¿Por qué Mix & Match?

Agregue texto de encabezado aquí

Espresso

La vida actual es cada vez más agitada y es por eso que los servicios rápidos y de alto rendimiento son cada vez más demandados. Para aquellos que quieren darse un capricho con un tratamiento de coloración y reestructuración en solo 5 minutos.

Es el servicio profesional eficaz y rápido…

… ¡Justo el momento para tomar un café!

Ideal para un servicio de color rápido
en la sala de estar o en casa.

Para revivir tu color,
o para aquellos que quieren experimentar con nuevos looks.

Poco a poco se desvanece
con lavado sin cambiar
el punto de partida.

pH ácido

Ayuda a cerrar las básculas fijando
dentro del cabello el pigmento coloreado.

Reestructuración

Su fórmula rica en principios activos garantiza un cabello vital y fuerte, siempre en perfecta forma.

Delicado

Sin amoníaco, es ideal incluso para las pieles más sensibles.
Deja un dulce aroma a vainilla en el cabello.

Platino espresso
modella espresso rame

Gobernante
Se aplica como mascarilla después del champú, así como de la coloración
el cabello, ayuda a que sea más suave y fácil de peinar.

Práctico

Nuevo pack fácil de usar que facilita la aplicación del producto en el salón y en casa.

RECICLAJE

Vitality’s recupera las partes no utilizadas del café de una empresa local y, en colaboración con una empresa Cleantech con sede en Turín (una empresa de bajo impacto ambiental centrada en la investigación y el desarrollo de técnicas de extracción) crea el ingrediente activo exclusivo de Espresso,
el RE-CUP COFFEE.

modello espresso viola
El ingrediente activo reestructurante del espresso

KERAVIT

Complejo molecular a base de proteínas vegetales que reestructura el cabello en profundidad, aportando brillo y suavidad.

Qué contiene: KERATIN.

Beneficios: Cabello robusto y más elástico sin encrespamiento.

Plata

Para potenciar los tonos rubios fríos.

Platino

Para realzar los reflejos del cabello rubio platino con aclaraciones muy ligeras.

Latte macchiato

Para refrescar el cabello rubio claro a rubio, mechas.

Mocaccino

Para refrescar los reflejos cálidos y dorados en el cabello rubio.

Cappuccino

Para intensificar los reflejos del cabello rubio a rubio oscuro.

Marrón

Para iluminar el cabello castaño claro a castaño.

Azul

Para intensificar los tonos azules.

Violeta

Para intensificar los tonos morados.

Rojo

Para realzar los reflejos del cabello rojo.

Cobre

Para revivir y realzar el cabello cobrizo y cobrizo/rojo.

Dorado

Para iluminar el cabello rubio claro con reflejos dorados .

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Deco -Ice9

El rubio, siempre actual, se reinventa. Seguir las tendencias y deseos de cada mujer. Infinitas tonalidades capaces de dar tridimensionalidad y brillo al color.

El rubio, siempre actual, siempre nuevo y en constante cambio. Infinitos tonos de rubio e infinitas posibilidades para obtenerlos, realzando la belleza de cada mujer.

Cabellos con juegos de luz con un sabor natural como si los besara el sol o rubios extremos como el atemporal rubio platinado.

Cada vez el peluquero debe saber interpretar el deseo de la mujer y traducirlo en un look especial y personalizado.

Se trata de la gama de productos de Vitality’s para una decoloración profesional, de alto rendimiento y no agresiva, para aclarar hasta 6 tonos.

principios activos

ACEITE COMPLEJO

Preciosa mezcla de aceite de semilla de algodón y aceite de illipè que, al nutrir el cabello, ayuda a reducir los efectos empobrecedores del proceso de decoloración.

QUERATINA

Proteína fibrosa presente en el cabello, aporta compacidad, resistencia y elasticidad. Actúa en sinergia con el OIL COMPLEX para proteger el cabello y dar un excelente efecto acondicionador.

Multi-performace

ecEs un polvo blanqueador particularmente versátil, adecuado para todas las técnicas de blanqueo. Su formulación especial y la calidad de las materias primas utilizadas evitan la hinchazón y la fuga de producto de los “papeles de liar”. La textura cremosa se adhiere perfectamente al cabello, dándole una decoloración uniforme.

Complex oil & Keratin: protección y nutrición del cabello durante la decoloración.

Almidón de arroz: efecto suavizante para cabellos suaves.

Color en polvo: azul claro.

Fragancia: fresca.

Free hand

Su formulación sin amoníaco garantiza una mezclaespecialmente adecuada para un aclarado suave, en cualquier tipo de cabello, dando como resultado un polvo decolorante extremadamente delicado. Gracias a sus componentes específicos, la mezcla obtenida entre el polvo y el activador es ideal para todas las técnicas a mano alzada.

Aceite complejo y queratina: protección y nutrición
del cabello durante la decoloración.
Color del polvo: blanco.
Se optó por no usar perfumes para acercarlo
a las necesidades de las personas más sensibles.

Sweety hair bleach

Formulado para aplicaciones en la base del cabello.
El bisabolol presente en la fórmula confiere una acción delicada y calmante.
Se puede utilizar para decolorar todo el cabello.

Aceite complejo: nutrición del cabello durante la decoloración.
Color crema: blanco.
Se optó por no utilizar perfumes para hacerlo más cercano a las necesidades
de las personas más sensibles.

Activador

Su delicada fórmula trabaja en sinergia con los polvos blanqueadores DECO.
Gracias a su cremosidad, se adapta perfectamente al cabello,
lo que facilita el enjuague de la mezcla.
Siga las instrucciones de uso de los blanqueadores Deco.

Decoloración rubia extrema,
Para aclaraciones frías de hasta 9 tonos.

principios activos

BETAÍNA

Ayuda a que el cabello sea fuerte y resistente, especialmente en
caso de cabello más frágil.
El cabello quedará aún más suave, brillante, elástico e hidratado.
La betaína utilizada es 100% de origen vegetal y está certificada
Cosmos.

ACEITE DE MACADAMIA

Ayuda a nutrir y suavizar el cabello dejándolo brillante y dócil
al peine.

Polvo blanqueador extra aclarante

Permite aclarar hasta 9 tonos, obteniendo decoloraciones sin reflejos cálidos.

  • Es fácil de mezclar y se adhiere de forma óptima al cabello, no
    gotea y no se hincha a.
  • Su particular fórmula anti-amarilla da un efecto frío a la
    El cabello contrarresta eficazmente los reflejos del calor.
  • Su formulación de baja volatilidad garantiza una alta seguridad
    al peluquero.
  • La delicada fragancia asegura un agradable servicio a la persona.
    cliente.
  • Apto para todas las técnicas de blanqueo.
Crema activadora

Su extraordinaria cremosidad permite una óptima adherencia al cabello.
Mezclar con polvos decolorantes es rápido y fácil.
Es esencial que el ICE9 Powder y la Crema Activadora estén siempre
Usados juntos:

ICE9 POWDER PIERDE EFECTIVIDAD CON UN ACTIVADOR GENÉRICO

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Zero

With the new collection we embrace the vegan philosophy as a responsibility towards the world in which we live.

In an era in which environmental awareness, the search for authenticity and psychophysical well-being take on a central role in daily life, consumers demand a new dimension in the shopping experience and interaction with brands.

Vegan

No substances of animal origin or GMO substances are used for its production.

Naturalness index

Vitality’s laboratories have calculated the Zero Colour Naturalness Index which, through objective criteria and indicators (ISO16128), establishes the percentage present in the formula of ingredients of natural origin or derivation.

Organic extracts

Organic extracts of green tea, aloe, marshmallow, horsetail and thyme have antioxidant and emollient properties and help protect the color and make the hair soft and silky. Obtained from organically grown plants or from controlled spontaneous harvesting. The extraction process takes place while keeping the organoleptic and functional qualities of the plants intact, a technology that allows you to respect the environment, saving energy because it exploits low temperatures.

3 pillars of Zero Colour

Diamond skin protection

REDUCED RISK OF ALLERGIES

Diamond Skin Protection, composed of Alpha Bisabolol, has softening, calming, soothing and anti-inflammatory properties. It reduces skin redness and produces a softening effect, especially on particularly delicate and sensitive skin. It helps protect the skin from the undesirable effects of staining, without altering its effectiveness.

Shine complex

MULTIFACETED, FULL AND BRIGHT COLOUR

Mix of active ingredients that gives the hair extraordinary shine and color hold. This particular blend has a moisturizing, emollient and softening activity that allows you to obtain a bright and long-lasting color.

Sweet protection

DELICATE RENOVATION

Thanks to the restructuring properties of the wheat vegetable protein complex, present in the formula, the hair is soft and easy to comb.

Ammonia-free

Up to 4 lightening tones in total safety for the hair.

Formulae

A soft and creamy texture delicately scented with floral notes of violet and ylang ylang.

With PTD

PPD, i.e. para phenylenediamine, is one of the fundamental components of hair coloring. In some people with sensitive skin and predisposed to irritation, the presence of PPD can cause redness or contact dermatitis. PPD can be replaced with paratoluenediamine (PTD) which is a component tolerated by more people. 57%* of patients allergic to PPD tolerate PTD stains

(*study performed by Northwestern University Medical Center Source National Institutes of Health).

How to use Zero Colour

Dilution ratio

1:1

It allows you to have a cream with a denser, full-bodied and enveloping texture, which does not run, easy to distribute on the hair.

With a processing time of 30 to 45 minutes.

Technical tips

To get the best result:

  • Apply with very thin strand separations
  • Apply in storage, placing the creamy mixture on the hair, without spreading it with the brush

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HEART

Color and strength in a beat

Society, cultural movements and customs influence trends and vice versa

Heart pomegranate

Thanks to fashion, today we can communicate who we are and our values.

All style choices lead to the search for brands close to our way of living and being in the world: they aim to keep together

being unique and trendy at the same time. A professional hair color is the first step on this path of rediscovery of oneself and one’s desires to feel more beautiful and self-confident.

Because the beauty of women is close to our hearts.

The heart at the center

Stopped.
Close your eyes and breathe: you will feel it beating inside you.

At the center of your emotions.

Vitality’s has put color at the center, as a driver of business, innovation and fashion trends.

From the heart of the color they propagate the vibrations that give life to the whole Vitality’s world.

Colour with a technological heart. In one beat, it colors and strengthens the hair.  

Resistant, healthy, shiny and hydrated hair. Colour that is faithful over time. With a high index of naturalness.

Each Heart formula has been subjected to molar balancing,  to achieve full, bright colors and intense reflections.

Effective formula for amazing results.

Heart is Vitality’s coloring that strengthens while coloring, improving the firmness of the hair, increasing its resistance to the skin.

35%

Phytokeratin: the strength of vegetable proteins

Following Vitality’s environmental awareness path, the Heart coloring cream is enriched with phytokeratin, the plant-based keratin derived from hemp and rice. Keratin is a protein that makes up the structure of the hair (scales and cortex). It gives compactness and elasticity to the hair.

Resistant and strong hair.

Omega glow complex

Omega Glow Complex is the plant-based complex of safflower and avocado oils contained in the Heart color. Rich in omega 3 – 6 – 9 fatty acids, vitamins D, E, K, it acts on two levels:

Inside the hair:

  • • brings hydration and nourishment;
  • • counteracts the action of free radicals thanks to its antioxidant action.
On the outside of the hair:
  • • creates a lipid film, giving elasticity.
Pomegranate extract: a powerful natural antioxidant

Rich in polyphenols, the pomegranate extract contained in Heart coloring cream helps protect the color, prolonging its duration.

Thanks to its antioxidant properties, in fact, pomegranate extract helps preserve color over time, counteracting aging due to the external action of free radicals.

HIGH NATURALNESS INDEX IN RESPECT OF THE ENVIRONMENTHeart coloring cream has a naturalness index of

86-89%

Texture characterized by a delicate floral and fruity fragrance, in which notes of peony and pomegranate prevail.

Heart Close-up
Heart attivatori
Activators, for an uncompromising color result

To get the most out of your Heart coloring cream, Vitality’s has formulated Heart Activators.

Specific formulas developed to work in synergy with the coloring cream.

They optimize color hold and stability.

They facilitate mixing, for a soft cream that adheres precisely to the hair.

Naturalness index 82-86%*.

58 NUANCES all the colors of the heart

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Mix&Match​

Mix & Match is a gloss-effect treatment colour with an acidic pH. The hair appears fuller, fuller and shinier.

The world of hair colour is constantly evolving, adapting to the desires and needs of those looking for an ever-more natural and personalised result.

Today, women want bright, soft, multifaceted shades that enhance the authentic beauty of their hair without compromising its health.

Colouring hair is no longer just a change of look, but a tailor-made experience, able to enhance all shades with harmony and a delicate touch.

Mix & Match is Vitality’s innovative tone-on-tone colouring system with an acid pH.

Designed for optimum performance and protection, it provides vibrant colour while respecting hair.

Mix & Match marks a new era in Vitality’s colouring, combining technology and delicate, nourishing ingredients.

It is the ideal choice for those attentive to both beauty and hair care.

The union of two worlds

Just like Care & Style, which unites the hair care and styling worlds, with Mix & Match the & is not just a symbol, but a bridge projected into the future, with fi rm foundations in the past.

Past because it takes up the legacy of past colouring techniques and experiences. Future because of its advanced and versatile formulation, for trendy, modern results.

Liquid glossing colour

Mix & Match is a non-lightening tone-on-tone colouring system characterised by spicy and fl oral
top notes, with a woody and fruity base.

Treatment colouring: Leaves hair soft and easy to comb. Hair appears fuller, with greater body

Gloss-fi nish colouring: After colouring, hair is brighter, sleeker and shinier. Mix & Match gives an immediate
gloss eff ect.

Personalised colouring: The colour obtained depends on the hair type, existing lightening eff ects and the
result desired by the client. The fi nal eff ect is a custom colour.

Acid-pH

Acid-pH products help preserve the integrity of hair, reducing the possibility of damage.

The result is radiant, healthy-looking hair.

The acid pH minimizes any stress on the cuticle, while preserving the optimal lipid structure of the hair.

Mix & Match is an acid-pH colouring system that helps close the scales of the hair fi bre, guaranteeing an extremely bright, glossy eff ect.

Liquid hair colour that turns into a gel

Mix & Match is a liquid hair colour that, when mixed with the liquid Activator, turns into a gel.

Mix & Match is applied with its specific Vitality’s bottle, designed for optimal distribution.

The gel colour ensures optimal penetration into hair and is easier to apply evenly.

What makes Mix & Match unique

SEA BUCKTHORN BERRY OIL

Thanks to its regenerating, nourishing and protective properties, sea buckthorn oil is an excellent choice for healthier, stronger and shinier hair.

Nourishing and moisturising properties

Sea buckthorn oil is rich in vitamins, antioxidants and essential fatty acids

Vitamina E, Vitamina C e provitamina A: Potenti antiossidanti che aiutano a proteggere i capelli dai danni ambientali e dai radicali liberi.
Omega 3, 6, 7 e 9: Nutrono in profondità i capelli, lasciandoli più forti e lucenti.

CONDITIONING COMPLEX
  • Conditioning for hair: hair receives treatment without being weighed down.
  • Anti-static effect
  • Leaves hair easy to comb: its emollient action on the hair makes it softer and easier to comb.
  • Adds shine to hair: thanks to its ability to form a thin protective layer around shafts, it lends a shiny and healthy appearance to hair, reducing any dull or spent effect.
  • Silkiness and softness: it works together with the sea buckthorn oil to give softness, hydration and shine.
CREATINE SHIELD
  • Amino acid derivative, similar to the natural creatine found in hair.
  • Film-forming effect: forms a protective film around hair to help retain moisture and protect against environmental damage.
  • Reduces hair breakage.
  • Reconstructs the internal structure of hair, improving the strength of all hair types.
  • Protection of the internal structure of hair: protects hair against external damage and helps in the repair of damaged hair.

Why Mix & Match?

Mix because nuances can be mixed together. With Clear, in particular, an infinity of nuances can be created.

Matchbecause it can be used in combination with other Vitality’s hair colours.

Where more coverage is needed, Heart, Zero or Tone can be used on the roots and Mix & Match on
the lengths. The colouring system can be customised to create an unlimited palette of colours and salon services.

Activator
  • Activate 6 volumes

Liquid formula for quick and easy application.

The Activator bottle has a practical dispensing cap that allows the right amount of product to be dosed.

Mixed with the chosen shades, it gives a gel texture, perfect for application with the Vitality’s applicator bottle.

Mix 1:1

Clear​

A fantastic ally!

Used alone, it gives extraordinary gloss, shine and a cosmetic eff ect to hair. In combination with other hades, it creates custom colour to satisfy the needs of clients.

31 shades to create the perfect mix

How to use it

Mix 1:1

Application times:

  • by sight for very porous and sensitized hair
  • 10 min. for slightly sensitized hair
  • 20/25 min. for coloured or natural hair
  • Toning lengths/tips

Toning lengths/tips
If hair is highly sensitized and has a depth of 10, wash the hair and towel-dry. Apply the chosen shade to the towel-dried hair and visually check the progress of the colour to be achieved. Rinse thoroughly and wash hair with Care & Style Chroma Shampoo. If hair is not very sensitized or has a depth of 6 to 9, wash the hair and half dry (50%), then proceed with the application of the chosen shade, visually checking progress (10–20 minutes). Rinse thoroughly and wash hair with Care & Style Chroma Shampoo.

Coverage of grey hair (up to 30%)

Use natural or golden shades. Wash hair and dry fully (100%) before application.

Apply the chosen shade, cover hair with a cap and use a heat source. Leave for 20 min. + 5 min. at room temperature.

Rinse thoroughly and wash hair with Care & Style Chroma Shampoo.
    • A formula that combines technology with delicate, nourishing ingredients
    • Acid-pH colouring
    • Treatment of hair
    • Contemporary colour results
    • Multifaceted colour effects
    • Gloss finish
    • Wide range of shades
    • Sustainable packaging and manufacturing:
    • Recycled R-PET bottle
    • FSC cardboard box
    • Cold manufactured, saving more than 90% of energy

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Why Mix & Match?

Aggiungi qui il testo dell’intestazione

Espresso

Life today is increasingly hectic, and that’s why fast, high-performance services are increasingly in demand. For those who want to treat themselves to a coloring and restructuring treatment in just 5 minutes.

It is the effective and fast professional service…

… just the time for a coffee!

Ideal for fast color service
in the living room or at home.

To revive your color,
or for those who want to experiment with new looks.

Gradually fades away
with washing without changing
the starting point.

Acidic pH

Helps to close the scales by fixing
inside the hair the colored pigment.

Restructuring

Its formula rich in active ingredients guarantees vital and strong hair, always in perfect shape.

Delicate

Ammonia-free, it is ideal for even the most sensitive skin.
It leaves a sweet vanilla scent on the hair.

Platino espresso
modella espresso rame

Governing
Applied as a mask after shampooing, as well as coloring
the hair, helps to make it softer and easier to comb.

Practical

New easy-to-use pack that facilitates the application of the product in the salon and at home.

UPCYCLING

Vitality’s recovers the unused parts of coffee from a local company and, in collaboration with a Turin-based Cleantech Company (a company with a low environmental impact focused on the research and development of extraction techniques) creates the exclusive active ingredient of Espresso,
the RE-CUP COFFEE.

modello espresso viola
The restructuring active ingredient in Espresso

KERAVIT

Molecular complex based on vegetable proteins that deeply restructures the hair, giving shine and softness.

What it contains: KERATIN.

Benefits: Robust and more elastic hair without frizz.

Silver

To strengthen cool blonde tones.

Platinum

To enhance the highlights of platinum blonde hair with very light lightening.

Latte macchiato

To cool down light blonde to blonde hair highlights.

Mocaccino

To cool warm, golden highlights on blonde hair.

Cappuccino

To intensify the highlights of blonde to dark blonde hair.

Brown

To brighten up light brown to brown hair.

Blue

To intensify the blue tones.

Violet

To intensify the shades of purple.

Red

To enhance the highlights of red hair.

Copper

To revive and enhance copper and copper/red hair.

Golden

To brighten up light blonde hair with golden highlights.

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Deco -Ice9

The blond, always current, reinvents itself. To follow the trends and desires of every woman. Infinite shades capable of giving three-dimensionality and brilliance to the color.

The blond, always current, always new and constantly changing. Infinite shades of blonde and infinite possibilities to obtain them, enhancing the beauty of every woman.

Hair with plays of light with a natural flavor as if kissed by the sun or extreme blondes such as the timeless platinum blonde.

Each time the hairdresser must know how to interpret women’s desire and translate it into a special and personalized look.

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This is the Vitality’s range of products for professional, high-performance and non-aggressive bleaching, for lightening up to 6 tones.

Active ingredients

COMPLEX OIL

Precious blend of cottonseed oil and illipè oil which, by nourishing the hair, helps to reduce the impoverishing effects of the bleaching process.

KERATIN

Fibrous protein present in the hair, it gives compactness, resistance and elasticity. It acts in synergy with the OIL COMPLEX to protect the hair and give an excellent conditioning effect.

Multi-performance

It is a particularly versatile bleaching powder, suitable for all bleaching techniques. Its special formulation and the quality of the raw materials used prevent swelling and product leakage from the “rolling papers”. The creamy texture adheres perfectly to the hair, giving it uniform bleaching.

Complex oil & Keratin: protection and nourishment of the hair during bleaching.

Rice starch: softening effect for soft hair.

Powder color: light blue.

Fragrance: fresh.

Free hand

Its ammonia-free formulation guarantees a mixtureparticularly suitable for soft lightening, on any type of hair, thus resulting in an extremely delicate bleaching powder. Thanks to specific components, the mixture obtained between the powder and the activator is ideal for all freehand techniques.

Complex oil & Keratin: protection and nourishment
of the hair during bleaching.
Powder color: white.
It was chosen not to use perfumes to make it closer
to the needs of the most sensitive people.

Sweety hair bleach

Formulated for applications at the base of the hair.
The bisabolol present in the formula gives a delicate and soothing action.
It can be used to bleach the entire hair.

Complex oil: nourishment of the hair during bleaching.
Cream color: white.
It was chosen not to use perfumes to make it closer to the needs
of the most sensitive people.

Activator

Its delicate formula works in synergy with DECO bleaching powders.
Thanks to its creaminess, it adapts perfectly to the hair,
making it easier to rinse the mixture.
Follow the instructions for use of Deco bleaches.

Extreme blonde bleaching,
for cool lightening up to 9 tones.

Active ingredients

BETAINE

It helps to make the hair strong and resistant, especially in
case of more fragile hair.
The hair will be even softer, shinier, more elastic and hydrated.
The betaine used is 100% plant-based and is certified
Cosmos.

MACADAMIA OIL

Helps nourish and soften the hair making it shiny and docile
to the comb.

Extra lightening bleaching powder

It allows you to lighten up to 9 tones, obtaining discolorations without warm reflections.

  • It is easy to mix and adheres optimally to the hair, not
    drips and not swollen a.
  • Its particular anti-yellow formula gives a cold effect to the
    hair effectively counteracting hot reflections.
  • Its low-volatile formulation guarantees high safety
    to the hairdresser.
  • The delicate fragrance ensures a pleasant service to the
    customer.
  • Suitable for all bleaching techniques.
Activating cream

Its extraordinary creaminess allows optimal adherence to the hair.
Mixing with bleaching powder is quick and easy.
It is essential that the ICE9 Powder and the Activating Cream are always
used together:

ICE9 POWDER LOSES EFFECTIVENESS WITH A GENERIC ACTIVATOR

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